The Social Standard

• End-to-end leader across digital Influencer campaigns and organic and paid social programs for clients e.g. Adobe, Netflix, Hallmark and others, driving +400% business growth since 2019.
• Develop and implement Influencer and social strategies for all digital platforms and channels: owned social, Influencer and paid channels, event, public relations, etc.
• Own measurement and reporting via multiple analytics tools across all campaigns and accounts, consistently exceeding ROI and objectives.
• Collaborate cross-functionally between clients, Sales, campaign managers and Creators. Ideate, execute and lead new proposals.
• Advise internal and external stakeholders with actionable insights on social trends, platform insights and new technologies, driving strategies with "viral" success.

Director, Accounts and Campaigns

• Account lead for AOR team managing Creator partnerships, Influencer marketing, community engagement and social media platform strategies for Adobe Creative Cloud products and content channels.
• Activated 1,000+ Creators to grow Adobe's footprint +9,000% across TikTok, Instagram, YouTube and Snap. Awarded Digiday's "Best Use of YouTube (2023)."
• Built and mentor Adobe-dedicated team, managing internal campaign leads, as well as Creators and social media strategists contracted to Adobe.
• Develop and execute evergreen content calendars, aligning product releases, Creator relationships and Adobe messaging priorities.

Account Director - Adobe

Drive reach and revenue for Creators, agencies, platforms and publishers through partnerships. Notable projects/clients include: Gunpowder & Sky, Zefr, ENT agency and others.

Consultant - Creator & Content Strategy

Catch&Release

• Drove Creator network and new business development that grew acquisition +20% for user-generated content marketing platform.

Account Director

Gunpowder & Sky

• Led partnerships, Creator and content strategies for YouTube, Facebook and Instagram channels, resulting in 100% channel growth.

Consultant - Digital Content Channels

Ranker

• Led collaborative and data-driven content strategy to ensure 10% week-over-week audience growth across four active video verticals.
• Engaged key Creators and Influencers for organic content partnership and advertiser campaigns.
• Go-to-market manager for Ranker's data science tool: "Ranker Insights."

Director, Strategy

Refinery29, Inc.

Principal hire to develop & launch Refinery29’s owned & operated Talent network. Negotiated, formalized and monetized strategic Influencer partnerships against significant ($1MM+) guarantees.

Managed campaign pipeline from lead to launch. Oversaw dealflow, workflow, P&L, and development for campaigns and departmentally.

Manager, Refinery29 Influencer Network

Fullscreen, Inc

• Managed Integrated Marketing for industry-leading Social Media Creator network. Drove $2MM+ quarter-over-quarter campaign revenue growth.

Manager, Integrated Marketing

Hearst Digital Media

Managed sponsored campaigns at both pre and post-sale for advertisers such as P&G and Unilever, within Hearst + AwesomenessTV joint venture.

Created all marketing assets (RFP template, media kits, etc.), and developed & deployed new sales opportunities.

Influencer Marketing Consultant

Leading as Vice President at The Social Standard, my expertise in driving Influencer strategy and social growth has been pivotal in expanding our business by 400% since 2019. My role encompasses strategizing and implementing influencer campaigns across all digital platforms, with a keen focus on achieving and exceeding ROI objectives.

Spearheading a cross-functional team, we've crafted and executed campaigns for top-tier clients like Adobe, Netflix and Seiko, fostering a collaborative culture that thrives on creativity and measurable results. My proficiency in content marketing and the creator economy, combined with actionable insights into social trends, empowers stakeholders to stay ahead in a dynamic market.

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