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Experienced Direct & Product Leader in Fintech Pioneering Initiatives: Launched the first charge card for construction loans in the U.S. in six-weeks, resulting in a 60% decrease in customer unauthorized expenses while reducing operational cost by 9% per loan saving the company a total of approx. $35M annually. Strategic Thinking Former VP of Product for Series A, B, & E startups: Developed and implemented a comprehensive product strategy for a $150M revenue business boosting customer retention by 25% and reducing CAC by 30%. Product Management & Software Development Expertise: Executed extensive product roadmaps for multiple teams, enhancing customer retention, customer acquisition, and conversion rate optimization efforts. Managed engineering, operations and marketing collaborations to maximize effectiveness while maximizing customer satisfaction. Successfully executed product-led growth efforts, landing customers in multiple landing pages optimized for their needs based on A/B testing Iterative Experimentation: Implemented first rapid concept testing program for 4,300 employees - facilitating ideation and testing customer problems and proposed solutions for any employee to use regardless of role; created and managed over 200 A/B tests on customer experiences at various stages of the customer journey. Customer-Centric Decision Making: Standardized weekly customer listening sessions for all employees at 150+ startup facilitated by the product & design team to instill empathy into teammates; Identified and removed barriers in the customer onboarding process, leading to a smoother experience and reducing onboarding time by 13%; Redesigned customer communication strategy to provide transparent, regular updates, resulting in a 22% increase in customer trust and loyalty scores. Cross-Functional Collaboration: Partnered with legal, compliance, sales, operations & finance teams to build and implement a market entry strategy for cross-collateralization loans, ensuring adherence to local regulations and generating $100M in revenue in the first 12 months. Skills and Technologies: Proficient in Development Management, Requirements Management, the Software Lifecycle Management, Fintech Product Development, & AI-driven product development. Technical Proficiencies include SQL, Jira, Linear, Pendo, Amplitude, Open AI, Zapier, Salesforce, Hotjar, Tableau, Looker, and advanced data-driven product strategies. Demonstrated a strong teamwork mindset and easily adaptable to changes in the business environment.
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