Well Intended Ventures

Building a brighter, more empowered future for music via Tech.

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Founder

The Culture Theory

Music Management (Artists, Producers, Songwriters) • A&R • Coaching • Consulting

positively impacting culture through passion, music & creative partnership

theculturetheory.com

Founder & CEO

A R I Z O N A

Partner

Discovered the (then unknown) band on reddit in 2015 & helped develop the business into a Coachella main stage act with over 1 Billion streams across platforms in collaboration with Atlantic Records & APG (Mike Caren).

facilitated collaborations with artists & notable songwriters ranging from Avicii to Julia Michaels

General Manager & Partner

Hallwood Media

Helped develop the initial framework of the songwriter/producer management company alongside (and under the leadership of) industry legend and mentor Neil Jacobson

SVP of A&R / Management + Head of New York

DigitasLBi

Client: American Express: Consumer Products & Services + OPEN Acquisition

•	Worked closely with client and creative teams to strategize, concept and execute campaigns leading to the continued growth of the Amex Card Member population via acquisition-focused messaging and advertising initiatives
•	Developed integrated Scopes of Work and Creative Briefs to inform creative decisioning, strategy and campaign execution
•	Managed projects through creative and studio team oversight during production and digital asset creation
•	Responsible for day-to-day cross-capability team communications (Media, Strategy & Analytics and Media Technology)

DigitasLBi NewFront 2014 & 2015 (Volunteer)
•	Direct report to event leads and Producers for live event management and coordination
•	Assisted production staff with day-of management and logistics as a runner

Account Executive

Client: Time Inc.

•	Contributed to a 400% increase of full-year national media campaigns across the Time Inc. brand portfolio from 2013-2014
•	Led planning and recommendation process for various Time Inc. brand campaigns (incl. People Magazine Q4 2014, Sports Illustrated: Swimsuit Edition 2014, Time Inc. Customer Marketing and People Country 2014) 
•	Key point of contact for various day-to-day client communications across the Time Inc. brand portfolio 
•	Oversaw campaign implementation, execution and managed daily optimizations
•	Actively sought out and met with potential partners to innovate, diversify and improve campaign success

Notable Campaigns: People's Sexiest Man Alive 2013, People's 50 Most Beautiful 2014, Sports Illustrated: Swimsuit Editon 2014

Brands Represented: People Magazine, Sports Illustrated, InStyle Magazine, People StyleWatch, All You Magazine, Essence Magazine, Real Simple, Time Home Entertainment Inc. and Time Inc. Customer Marketing

Associate Media Planner

Advertising Age

•	Creatively consulted for user experience & social media integration tactics for major site redesign
•	Conceptualized new audience development strategies in order to expand reach to new/under-served demographics
•	Operated various brand social channels to engage active fans, broaden brand awareness and sustain positive brand image through the creation & execution of content calendars 
•	Actively participated in collaborative brainstorm sessions to conceptualize promotional and user acquisition campaigns

Social Media Intern

DJ Magazine

Works published in DJ Magazine Canada: February 2013, April 2013 and the June 2013 Global Edition

Writer/Field Correspondent

FistInTheAir.com

•	Launched and developed marketing strategy for a world-wide digital music festival (as a sponsored partner) successfully generating over 30,000 visitors from 135 countries 
•	Managed social media community of over 20,000 active users to provide interaction on a daily basis
•	Created opportunities for interaction and active engagement between artists and fans via third party partners, social media, editorial and live events/press coverage
•	Facilitated artist relationships through scheduling & implementing releases, exclusives, features, album reviews, interviews and sponsorships

Artist/Public Relations Director, Event Coordinator & Senior Writer

Megaforce Records

• Contributed creative marketing efforts and collaborated with management to successfully launch and promote Slightly Stoopid's "Top of The World" album release
•	Contributed promotional work that helped lead to successful label releases including The Black Crowes “Croweology”
•	Executed the scheduling of digital and physical releases
•	Responsible for office support, royalty reports & expenses

Summer Marketing/Business Intern

DOPE

•	Direct report to Matte Fields (Founder/Owner)
•	Supervised a team of 20+ members to execute physical and social media brand promotions in the surrounding city of the company's original flagship location
•	Responsible for all promotions: online/offline (including on-campus promotions for artist in-stores & concerts/clothing promotions)
•	Consulted for marketing inputs and provided communications & office support

Street Team Manager

Seasoned music professional/entrepreneur of 10+ years. 

Believer of championing great artistry and fulfilling vision through passion, compassion and culture.

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