Jake Sorensen's Linkedin Analytics

Jake is a marketing leader with 13+ years of experience in field marketing, demand generation, and account-based marketing based in Burbank, CA. Jake embraces his creative side to find new and exciting ways to reach potential customers. Whether it's developing a new ABM program or helping field marketers embrace new strategy, Jake is always up for a challenge. When he isn’t helping helping create unforgettable “aha moments” using personalized strategy, he can be found hanging out with his partner of 13 years, Tia, and their two fur babies Minnie and Dory, who need all the belly scratches. Jake is passionate about travel, speaking French, yin yoga, iaido, and exploring the matcha farms of Japan to find the perfect cup of tea. Areas of Expertise: * Go-to-Market Strategy * Account-based Marketing * French marketing * Field Marketing * Integrated Campaign Strategy * Growth Experimentation * Product Led Growth * Marketing Performance Reporting & Analysis * International & Partner Marketing * Sales & Marketing Alignment * Content & Buyer's Journey Marketing * Ideal Customer Profile Development * Lifecycle Marketing: Acquisition, Engagement, and Retention Strategies * Team Building, Mentorship & Leadership