Imperial Brands PLC

Responsibilities and achievement gained:  
-Implementing, updating content and SEO strategies to improve traffic and revenue by 30% to blu.com/en-GB (FY20-21)
-Reporting to head of Digital and digital marketing director 
-Lead and delivered the CMS platform migration and lead in the launch of blu 2.0 online
-Created a new dashboard to monitor SEO activities (collab with local and global SEO agency)
-Supervised the content and SEO strategy for the launch of rizla.co.uk (collab with external Agency)
-Optimised landing pages, banners, copy and created new pages to improve conversion by 10% for Zone x UK (Oral nicotine product)

Search Engine Optimisation Manager

Jax Digital LTD

Freelancing and helping SME's on creating websites and doing social media campaigns.

Completed contract 29 May for Royal bank of Scotland Group/NatWest group

Responsibilities and achievements gained: 
• Clean up project - working with stakeholders to create a new navigation and restructure for the public business website for RBS business and Natwest business. 
• Responsive build - creating over 800 newly built responsive pages for RBS and Natwest public business website. 
• Business as usual work across RBS, NatWest, Ulster Bank Northern Ireland & Republic of Ireland.

Web Content Manager

freelance

Responsibilities and achievements gained: 
• Maintain and monitor social media channels and campaigns for small/medium size local businesses to achieve their marketing goals.
• Helped local marketing managers set up social media and provide training as required.
• Influence content for social media, publishing of posts and monitoring of replies for local businesses.
• Responsible for developing paid digital marketing activities such as Google ads, re-marketing, social media ads, etc
• Regular stats reports to extract learning/best practices, monitoring open rates/click rates, ROI reports from all digital activities for each business. 
• As a result, I was able to get businesses to sign up for subscriptions, earning between £500-£1000 a month. Up to 4–5 businesses sign up during my venture.

Freelance Digital Marketing consultant 

Computershare UK

This role sits within the Communications Delivery team, a Centre of Excellence for the production of direct communications to share plan participants as part of the share plans service that Computershare Plan Managers provides to its clients.

My day to day activities include: 
- Producing email broadcasts, statements and other communications for plans participants, delivering a ‘best in class’ customer service within agreed SLAs and quality standards.
- Defining and manage data requirements for email broadcasts and statements to ensure 100% accuracy is achieved.
- Updating content and functionality on the Employee Online website.
- Develop good working relationships with stakeholders, to ensure that deadlines and scope are clearly 
understood.
- Working closely with clients to produce communication plans, agreeing the communications deliverables as part of larger projects.
- Provide written and verbal guidance and support on best practice for participant communications, to both internal and external clients.
- Highlighting and escalate issues and risks, to ensure that SLAs are met and regulatory requirements are not breached.
- Attending client meetings and conference calls, ensuring that you add value to all interactions.

Digital Communications Delivery Specialist

TSB Bank

September 2014 – May 2018
• Making over 1000+ change requests for www.tsb.co.uk for internet banking on personal and business. Which includes blog edits, savings rates, mortgage rate changes and news releases and many other changes. 
• Changes in specialised areas consisting of internet banking, international payments, business banking and copies to the mobile application. 
• Completed 44+ business pages for public site migration project moving from Lloyds banking group.
• 2nd Migration project I created new user journeys, defining interaction models, user task flows, and UI user interface specifications
• Accomplished training for Oracle CMS and completed 600 test cases for user accessibility testing on new applications, software and websites then reporting to external stakeholders over in Spain. 
• Ensuring new TSB mobile app is not affected, by risk assessing content changes with internal stakeholders for internet banking

Digital Content Editor

Bristol City Council

• Reviewed the financial aspects of product development, such as budgets, expenditures and
research and development appropriations for parking services
• Developed pricing strategies while balancing firm objectives with customer satisfaction for
the next year
• Analysed business developments and monitored market trends for million pound projects
for residential parking schemes and refurbishment of Trenchard St car park
• Completed quarterly forecasting and monthly financial reviews internally and externally for
parking services
• Analysed usage patterns to understand ways in which customers used on street car park
machines within the council

Working with different financial systems such as: 
-Aggresso Business World (ABW)
-Si-dem ( Debt Management system)  
-Insight - MyRingo

Business Analyst

Empire of India Ltd

• Responsible for managing the marketing and advertisement for the restaurant
• Enabled the business to gain the trip advisor excellence award via implementing customer
reviews online
• Designed the menu, leaflets, posters, business card and other promotions offers for the
business
• Created the website www.empireofindia.com and responsible for the social hub online i.e:
Google+, Twitter, Facebook; set up account, page and cost per click adverts and using
Google analytics to provide the business to stay on top of competition
• Search engine optimisation to make the restaurant become the top searched Indian restaurant within the Keynsham and surrounding area

Business Content and Social media Manager

I am an accomplished digital content and marketing manager with an IT Management for Business degree and over 7+ years of experience in digital banking and financial services. I have spent the past 2.5+ years focusing on consumer marketing and championing the needs of the customer.

In my role as a digital marketing professional, I have managed and implemented content and SEO strategies for a range of high-profile clients, including TSB, RBS, NatWest, and Imperial Tobacco, as well as numerous small and medium-sized businesses in Bristol and London. My expertise in managing these campaigns has earned me a reputation as a skilled SME marketing specialist.

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