Softr

Head of Content & SEO

DePaul University

I teach journalism and communication courses at DePaul University:
- Intro to Digital Reporting and Production
- Intro to Digital Media Skills
- Sports Blogging
- Adobe Audition Workshop
- Adobe InDesign Workshop

In these courses I teach undergraduate students the basics of the following skills and how to use them in reporting and content creation
- Social media
- Audio editing
- Video editing
- Podcasting
- Photo editing
- WordPress
- Google map making

Adjunct Professor

Self-Employed

Project-based content marketing consulting for SaaS companies and marketing agencies.

Work includes: 
- Content strategy
- Link building
- Content writing
- Team structure and hiring
- Process and systems building
- Consultations

Content Marketing Consultant

ActiveCampaign

I oversaw the content, SEO, video production, and localization teams at ActiveCampaign, a ~$250M ARR CRM/Marketing Automation/Email Marketing company.

RESPONSIBILITIES
- Developing demand capture and creation strategies via content of all types
- Support product marketing, sales, customer education, and adjacent marketing teams
- Develop and support campaigns
- Hire, onboard, and train new content team members

Director of Content Marketing

Scribe

RESPONSIBILITIES
- TOFU/MOFU content strategy
- Product-led SEO
- Social strategy
- On-page optimization
- Digital PR campaigns
- Link-building strategy
- Influencer and affiliate marketing

ACCOMPLISHMENTS
- 0-50k organic blog visitors
- 0-50 affiliate and partner marketers 
- 500-1,900 referring domains 
- Scribe grew from 5k-750k+ Chrome store installations
- 0-30k monthly revenue via blog

Head of Content Marketing

Shortlister

First content and marketing hire for HR and benefits review/listing site Shortlister.

Accomplishments include:
- Hiring, onboarding, training, and leading remote team of 6 -- SEO, design, content writing, and link building
- Improved domain authority 10 points (47-57)
- Increased referring domain 5X, from 258 to 1,368
- Increased organic traffic 3X, from 10,000 to 30,000 monthly visitors
- Led SEO efforts of website redesign, aligning development and content teams with an external agency
- Led SEO strategy of new page type launches (comparison, top vendors), leading to thousands of net-new organic-focused pages
- Oversaw survey, creation, release, and distribution of research report on the state of Wellness Trends

Head Of Content

L2TMedia

Managed two teams (9 SEO specialists and 4 content editors) for a leading digital marketing agency in the automotive dealer space.

At L2TMedia my role was both that of a people manager and product manager. Projects include:
- Refining existing workflows and processes
- Evaluating existing SEO and content tactics/best practices
- Evaluating and choosing a new SEO software platform
- Redefining and updating our SEO packages to better service our 350+ clients
- Training SEO and content team members on industry best practices

SEO and Content Manager

Chicago Tribune Media Group

Wrote feature, game and season preview stories for the Pioneer Press and ChicagoTribune.com.
Stories were featured twice on the ChicagoTribune.com home page.

Contributing Writer, Prep Sports

G2 Crowd

- Grew blog traffic from 20k monthly visitors to 1.5 million monthly visitors
- Led team of 23 content marketers while maintaining a team NPS above 50
- Oversaw the scaling of our guest post network to 100+ monthly articles
- Developed strategy for four content units tasked with driving traffic, email subscriptions, revenue generation, and backlink acquisition
- Oversaw the strategy and editorial direction for 200+ published content pieces (blogs, downloadables, guides, etc) each month

Senior Content Marketing Manager

Content Marketing Manager

Editing, Publishing and SEO Team Lead

Senior Research Editor

Research Editor

Research Specialist

120 Sports

Production Assistant

Taplio

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