James Nowell's Linkedin Analytics

I love learning & I love learning to solve problems. I have taken this lifelong passion into a 25-year career of solving business problems by using data - starting in Finance, keen to automate my reports to leading a Media Operations group responsible all Data Ops, Business Intelligence, Digital Operations, Digital Performance for over $1bn Ad Spend per year. Data is more than just analytics - it is now a core part of any business - an electronic record of a business function. Operational data will be passed between applications to automate business tasks, transactional data will be a record of the outcomes of all of these events. This data can be ignored or it can be used to create value such as - the ability to immediately take advantage of new technology via ease of integration, - the ability to view the performance of the business at any moment in time - the ability to analyze the work you have done to search for patterns & exceptions to help guide business decisions. I understand how to do this. How to make data useful to business via digital integration, reporting & analytics. Within IPG Mediabrands, I lead my team to complete a core business process review that resulted in 16 projects that created $3.2m pa in operational savings across all agencies. These projects included implementing Asana (workflow management tool) across 700 staff & teaching the business the importance of data governance & data standards in order to automate huge parts of their work. Along the way, I discovered data visualization & how humans successfully learn information. The science behind the human cognitive function is enthralling & I teach others how to use this information to deliver business information in ways that it is easily understood by the audience using techniques & tactics which draw from how we have evolved as a human race. means I know what works & what doesn't to projects so I know how to get the job done ASAP in a way that doesn't create more problems, always with an eye on the bigger picture. I practice what I preach & use data to drive my own performance & my team around me - I do this following industry best practices as well as creating many of my own. I have created a number of frameworks to help drive immediate business growth whilst laying the foundations for success in the future - ensuring that minimal cost & investment in the short term delivered maximum returns in the long term. I can work by myself, with others, or lead large operational teams - as long as I'm solving a problem somewhere. I absolutely love my job.