Ortē Life

Co-Founder

Vidsy

Head of Product Design

Designlab

Mentor

Residently

• Responsible for all UX function across the organisation.
• Developed UX research strategy.
• Supported in organisation rebrand (due July 2021).
• Contributed towards the setup and ongoing delivery of OKRs.
• Delivery of functional, forward facing design system.

Head of UX

Moonpig

Lead Product Designer

On the Beach

• Introduced Design Thinking process company wide.
• Tripled size of UX team (3-9).
• Mentored, coached and managed researchers, UX designers,
  brand designers and content writters.
• Hired and implemented UX Research team.
• Took UX at company from low to high maturity - NN/g scale.
• Created and evolved company UX strategy.
• Initiated and delivered Design System for design & dev.
• Introduced Guerrilla Testing.
• Hosted Manchester Digital Futures workshops.
• Introduced Design Sprints to further innovation & discovery. 
• Built cross team relationships with key stakeholders -   development, product, marketing, content, data, legal.
• Lead a cross functional team to deliver new checkout
  experience resulting in +£5m profit margin.
• Shortlisted as a “Leader and Champion of Design” at
  InsideOut Awards, London.

Lead UX Designer

Senior UX Designer

Lesniak Swann

Digital designer focused on great user experience and engaging visual interactions.
Design is always brilliant if it looks great, but completely useless if it isn't useable, comfortable or meaningful. Using a user centred approach, I provide solutions to digital problems that promote the client's key messages and purpose.
A great user experience is the first step in solving problems. Great aesthetics comes next and finally conversion rate optimisation is key to strategic growth and continued success.

UX/UI Designer

Borne Agency

Borne is a different kind of digital agency. 

We are a mobile first digital agency. A creative and strategic company developing mobile apps, websites and digital products in London. 

We work with early stage start ups to help them with their branding, strategy and designs right through to the finished product. We also work with a select few corporate clients to assist them with their digital roadmap.

Product Designer

Freelance Designer

Science in Sport

• Tour de France brand planning and execution  
• Ensuring successful delivery of brand promotions to ensure key growth targets met
• New Business - retail and online
• Brand marketing through local and national events
• Account management
• Territory strategy planning

Field Sales Executive

Head of Product Design @ Vidsy | NN/g UX Certified

I am a Designer. Check out my work at www.fergusondesign.co.uk.

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