Proscia

Senior Marketing Manager

Reporting to corporate marketing and the demand generation team, I am primarily responsible for activating omni-channel campaigns within the life science research and clinical diagnostics verticals. In mixing digital tactics, inside sales, media, and events to drive results, I have achieved impressive results, such as top-of-funnel lead growth of over 400% in my first year. I have also implemented streamlined internal processes for global events management and revamped our marketing email program to ensure greater funnel velocity.

Marketing Manager

AES Clean Technology

In my role as Marketing Director, I oversaw daily management of digital, product, communications, and operational marketing functions. I facilitated the development of new initiatives with cross-functional teams, created annual budgets and business plans, built relationships with agency partners and vendors, streamlined workflow processes to drive sales funnel, and managed expenses and growth projections. I also developed a new corporate value proposition, including key messaging for executive leadership.

Marketing Director

NMS Labs

In my role as Digital Marketing Manager, I oversaw the digital marketing program for three strategic business units: corporate, clinical, and forensic. Working closely with executive leadership and sales representatives, I developed content and executed demand generation campaigns that delivered impressive results, specifically doubling the total volume of organically earned top-of-funnel leads. Additionally, I led the early stages of a website redevelopment project that included site map creation, categorization of over 2,000 diagnostic tests, content creation, and SEO strategy.

Digital Marketing Manager

Wolters Kluwer Health

Worked globally with internal and external stakeholders to identify program goals and KPIs. Initiated the marketing strategy, identified promotional opportunities, managed budget, and ensured the timely delivery of marketing activities.

Global Marketing Manager

Taylor & Francis Group

Entry-level strategist focused on inbound and outbound communications efforts for product portfolio. Responsibilities included market research, reporting, copy creation, press releases, social media marketing, multimedia creation, use of Adobe Photoshop, InDesign and Illustrator, creation of HTML electronic mailing campaigns, organize print mail campaigns, event planning, and attending conferences within the United States as an exhibitor on behalf of the company.

Marketing Associate

Courier-Post

Published news articles that appeared in both the Features and Opinions sections of the newspaper.  From this experience, I learned key interviewing questions and how to properly tailor content for target personas.

Reporter

I'm a dedicated and results-driven marketer with a track record of spearheading global marketing initiatives that generate growth. Examples of notable past achievements include driving nearly 20% top line annualized revenue growth and achieving a 400% increase in lead volume within a single year.

Taplio

James Fischer's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}James Fischer's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

James Fischer's Linkedin Analytics