James Gordon's Linkedin Analytics

After 20 years of working in the signage and wayfinding industry, I am extremely proud and excited to have founded my own company, THIS WAY. We are London based signage and wayfinding specialists. Born from a passion for good design, we place creativity and collaboration at the heart of everything we do. Underpinned by significant industry expertise, we push the boundaries of expectation to help people navigate places and spaces and ensure brands flourish in their physical form. We collaborate with brand owners, creative agencies, architects and developers offering a full range of services. The result is intuitive, impactful, inclusive and beautifully designed signage that both realises creative vision and enhances brands. Since studying for a degree in graphic design, I have worked across a range of senior positions, leading major wayfinding and environmental branding projects, delivering global multi-site roll outs and managing bespoke signage projects from concept to completion. I am skilled in wayfinding strategy and sign design, brand application, stakeholder liaison and supply chain management and a PRINCE2 project manager. I am a creative thinker with practical, hands-on experience, and an encyclopaedic knowledge of materials and fabrication methods. I have a keen eye for detail and strong commercial judgement, an invaluable combination of assets in this industry. I am very proud to have worked with some of the world’s most brilliant brands, major international organisations, creative agencies, architectural practices, cultural institutions, high street retailers and independent restaurants. Projects and clients include: UK Research and Innovation | Eurotunnel | Google | YouTube | EY | London Wildlife Trust | The Government Art Collection | Osprey EV Charging Network | OCL Vision | Tate | The Design Museum, University of the Arts London | Royal Albert Hall | Western Union | Centrica | British Gas | Helical Bar | Better Bankside | Team London Bridge | Cartlidge Levene | Modern Designers | Koto | World of Interiors | Penson | Stella McCartney | North | U+I | The Bower | Barts Square | JCC London | Vinci | Shaftesbury | Cisco | British Museum | Dulwich Picture Gallery | The National Maritime Museum