James Higgins

Ethical Bedding

UK's first sustainable sleep brand:
🌿 Award-winning eucalyptus sheets
🌍 BCorp Winner: 'Best for the World'
🌳 1% Revenue to global sustainability initiatives

Founder

Ethical Calm

Mobile App supporting users:
💪🏽 Physical Fitness
🧠 Mental Health
🫂 Emotional Wellbeing
💫 Spiritual Connection

Our 5 core pillars: 
💤 Sleep
🧘🏻‍♂️ Meditation
✨ Mindfulness
🍃 Breathwork
🎶 Sound Therapy

Ethical Gaia

Ethical Gaia is the marketplace for good.

Trusted shopping platform for brands with purpose:
♾️ Carefully selected products
🫶🏼 Thoughtfully curated collections
🖤 Customer centric experience
🌍 3% Revenue to the planet, charities and good causes

Lloyds Banking Group

Lead Business Architect

RBS International

Senior Business Architect

Head of Business Engagement

Business Analyst

Founder & CEO @ Ethical Bedding 🌿

Retired banker turned sustainable sleep wizard… 90% Hippy / 10% Tarzan. 🖤🧙‍♂️✨

Founder & CEO

Chief Everything Officer

Taking inspiration from my vision to leave the world as a better place and inspire others to do the same.

Environmental sustainability is at the forefront of every decision we make – from our raw materials and packaging to our manufacturing methods and processes. It is our mission to help you sleep better whilst protecting the natural world.

Our goal is to challenge the perception of how businesses can, and should, operate. Not limited to our products and service, but importantly our ability to influence consumer spending through education, and thus creating a societal mindset shift.

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James Higgins

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