ElliotDigital | Retention Marketing Agency

Leading a CRM team at a high-growth, award-winning agency. Working with brands including Magic Mind, Candy Kittens, Untamed, CRAFTD, ELEAT, Heights, Joymode, Free Soul and many more.

Head of CRM

Leading on strategy & implementation for a host of exciting D2C brands across nootropics, food & beverage, pet food, supplements, and more.

CRM Manager

Mous

Making customer journeys that enable the extreme, every day 🚀

CRM Executive

allplants

Developing & executing CRM strategy for leads & active customers at Europe’s largest plant-based frozen food business, 5m+ meals sold. Focus on customer acquisition, as well as utilising CRM to support all marketing channels.

Freelance Marketing

Vision Products (Europe) Ltd

Marketing Executive

Black Insomnia Coffee Company

Having graduated with a degree in Fine Art at the beginning of the Pandemic, I was grateful to be offered a part-time role as Marketing Assistant at Black Insomnia Coffee Company, where I was promoted to Full Time Global Marketing Manager after 4 months. My role involves:
Website
Dramatically improved Conversion rate by analysing customer journey & implementing relevant changes/adjusting strategy.
Rebuild of Shopify store to align more closely with a revised brand positioning and elevate the brand appearance in the marketplace. Both an aesthetic and functional overhaul that enhances customer journey, boosting conversation rates and facilitates access to our content much more easily.
Enhancing and removing friction for product subscriptions leading to dramatic increase in subscription sign-ups
User experience improvements to create desired actions (Product sales, Newsletter sign ups etc.)
Revitalising, developing and engaging with brand affiliate scheme.
Identifying, planning and writing relevant blog content to engage our audience, and provide value and authority to our product range.
User experience analysis with tools such as Hotjar and Shopify analytics.

Email Campaigns
Increase mailing list sign-ups by 2.5X in 5 months
Achieved above industry standard email engagement (18.5% open, 7.5% click-through average).
Refocused & transformed the aesthetic, approach and strategy of email campaigns to achieve our desired goals (more sales, greater website traffic).
Designed and executed a range of relevant email automations to engage and enhance the customer journey.

Social Media
Greatly increased growth of Instagram and Facebook channels with far greater engaged audiences.
Identified incorrect brand positioning on social media, retargeted focus to relevant audiences, leading to dramatic improvement in engagement (Post likes, comments, story views/interaction, click-throughs to webshop)

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Global Marketing Manager

Modern Art Oxford

Communications and Marketing Placement

Junkyard Golf Club

Course Marshal

AmazeRealise

Marketing Internship

Passionate about growing purpose-driven businesses. 🚀 🌱

Being pragmatic, quick-thinking and dynamic to achieve the optimum outcome, whatever the task. That's always my goal. 

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