James Parkes

Founder MyDay App: Where wellbeing meets sustainability - Every Day | Health & Wellness Advocate | Former premiership rugby player & coach

ImpactOS solves your Social Value RFP headaches. 

The public sector bidding process feels like a full time job. Collecting data from dozens of sources, complying with audits and connecting bid writers to on the ground management efforts are just a few of the potential pain points you need to mitigate.

Using a simple query chatbot, ImpactOS simplifies every step of social value creation in public sector delivery. By keeping all your data in one place. We make demonstrating your commitment to doing good and winning more government contracts easy. 

Automatically stay on top of big promises with AI powered nudges and turn your disconnected data points into tangible, trackable KPIs. To put it simply, we’re revolutionising the way businesses prove their worth. 

Sign-up to learn more at: impactos.tech 

myday is an intelligent workforce support, compliance, and social impact platform that connects daily positive actions to global impact initiatives that matter to the people supporting them. 

By creating impactful support communities and touch-points, providing daily opportunities to self-manage health and wellbeing, and facilitating workplace community through kudos on an in-app social feed, we’re building teams that drive healthy business performance. 

The impact of these efforts is brought to life with employee stories and KPI data easily surfaced on our interactive dashboards for reporting to investors, employees, and the global community.

Take a look at our website for more details, or reach out to me here on LinkedIn to arrange a demo.

www.myday.health

Founder

LONDON

Can you handle this ? 

Excited to be heading up to see Thomas Power  and Penny Power OBE for the BIP 100 lunch 

Never mind seeing James Alexander and Meliora Group with Tom Pringle 

Let’s go rockstars

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Everyone’s arguing about words.

ESG.
Social value.
Impact.
Sustainability.
Responsible business.
Ethical business practices.

Different labels. Largely the same conversation.

And right now, a lot of leaders are quietly avoiding the acronym “ESG” because it’s become politically radioactive in the US — even when the underlying work hasn’t changed. A Conference Board survey found 52% of executives are reframing communications away from the term. And you can see it in public reporting too: “ESG” is getting deleted and replaced with “sustainability” and “impact.”  

Here’s how I think about the language (quick and practical):

ESG = the risk and governance lens (how you manage material issues).
Sustainability = the long-term operating model (resilience of the business and the world it depends on).
Social value = the measurable benefit to communities (often procurement-linked in the UK).
Impact = the outcome, not the activity.
Ethical business practices = the behaviours underneath it all (how decisions get made when nobody’s watching).

My take:
If you’re changing the label to avoid noise, fine.
If you’re changing the label to avoid accountability, you’re storing up risk.

Because the market hasn’t stopped caring — it’s just got less tolerant of vague claims and more focused on evidence. Even with the backlash, research is pointing to “quiet continuation” rather than a full retreat.  

Sustainable + ethical business isn’t a comms strategy.
It’s how you build an organisation that lasts:
more trust, more resilience, fewer surprises, better retention, stronger licence to operate.

So yes — language matters.
But delivery matters more.

If you can’t explain what you measure, what you’re committing to, and how you’ll prove progress…
it doesn’t matter what you call it. Doing good will always matter. 

This is exactly why we’re building ImpactOS.

To turn whatever language your organisation is using (ESG, sustainability, social value, impact) into the same three things:
	1.	Clear evidence you can trust
	2.	Commitments you can actually manage
	3.	Delivery you can prove — continuously, not once a year

If you’re rebranding the words, fine.
Let’s make sure the substance gets stronger, not softer.

Imagine a world where your sustainability, social value and supply chain evidence lives in one place — always up to date, mapped to frameworks that decide tenders and define audits.

Well no need to imagine any more. It’s time to officially unveil our latest release at ImpactOS. 

Our team has had the great privilege the past year of getting to know better both our customers who supply the UK public sector and many dedicated social value professionals who are leading their organisations’ delivery of outcomes.

Their daily workflows. Their biggest pain points. Their visions for the future.

Building ImpactOS has been a real team effort, with our early adopters helping refine the solution that will help transform social impact programmes and their outcomes.

Today we are very excited to go live with our latest solution, starting to serve some  world-leading organisations, and help guide the process of putting social value on a more equal footing to financial results.

Up until now, institutional challenges have impeded many social value initiatives. Disorganised, disconnected data and manual entry keep programmes in sustainability, wellbeing & safety, supply chain ethics and community involvement from hitting their goals and, increasingly, meeting regulations – risking lost contract bids, audits, financial clawbacks and reputational damage along the way.

At ImpactOS we’ve found a way to capture the data that teams need in whatever format it’s currently in, guided by the latest regulatory frameworks and standards around the UK and allow for immediate discovery and goal-setting using intuitive AI-powered automations. Making the process – from policy to procurement and proof – immeasurably easier, and with far better results: focused on outcomes delivered, not just good intentions.

Using ImpactOS, bid writing, social responsibility and sustainability teams – at law firms, services providers, healthcare, property and much more – can prove ethical business practices with maximum accuracy while giving human employees back invaluable time.

Consider it your new “social value engine” helping accelerate and prove your social value outcomes The outcomes that will keep your business compliant, winning public sector - and other social value-focused businesses - bids and scoring higher with talent attraction, marketing, investor relations and positive press. 

And - critically - knowing you’re doing good in the world, beyond just making a profit. 🏆

If you’re drowning in impact data that should make sense but doesn’t, missing your competitive edge with contract bids and losing employee productivity to too many spreadsheets and templates, or just don’t even know where to start, get in touch at the link in the comments to take ImpactOS for a spin.

Right then, let’s get cracking. 🍻

taplio

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