CR8OR

- Driving profitable growth strategies for e-commerce brands and service businesses through creative and data led performance marketing
- Conduct deep avatar research and review mining
- Static and UGC creator story boarding & ad creation
- Profitability tracking
- Klaviyo email & SMS automation
- Foot on the gas scaling with advertising

Founder

Arm5Formulaco

- Developed marketing strategies for 10 in-house brands with clients and brand partners
- Project managed asset transitions for new ecom brand acquisitions
- Managed a team of digital marketers and implementers with Scrum methodology
- Reported to investors on brand performance as well as to executives

Brand Manager

DREAMSILK

- Started & scaled a 6 figure per year ecom business completely from scratch
- Built out 5 sales channels on Shopify, Etsy, Amazon, Faire & Ankorstore
- Effectively practiced Facebook ads, Google ads, SMS marketing, email marketing, 
affiliate marketing on AWIN, social media marketing, product photography, & established solid customer relationships with a 17% repeat purchase rate on a non-consumable product
- Dealt multiple suppliers, built a delivery network, managed all stock and fulfillment for the first year months of business
- Built a real-time profitability dashboard on Power BI which accounted for all sales channels, COGS, distribution costs, marketing spend from multiple platforms and overheads

The Hut Group

-      Acted as the defacto FC for the fastest growing division within the fastest growing business in the UK, THG Ingenuity. Recovered the business £100K through raising unbilled invoices.
-     Built real-time dynamic sales dashboards and daily profitability models for clients J&J, Nestle, Nintendo, Unilever & Gillete using SQL, Excel and Power BI.
-	Month End Responsibility for a >£3million balance sheet & P&L, including accruals, journal preparation, project & departmental reporting 
-	Reconciled over 90 individual banks every month end and developed a process which saved days of work each month by partially automating the coding of bank lines
-       A key member of an accounts payable team which underwent a change management process to cut our GRNI from £50 million to £20 million in under 6 months
-       Saved the business > £20,000 through issuing debit notes for stock discrepancies and prioritised keeping a strong relationship with the supplier whilst doing so

Finance Graduate

The Atlantic Council of the United Kingdom

-	Generated revenue for the group exceeding £2,000 by actively promoting the organisation to students on campus. Co-ordinated participation and travel for 14 students from Leeds to attend a conference at the Royal Artillery Company in London, which I chaired.
-      Chaired a conference with Professor Robert Seeley from the Changing Character of War programme University of Oxford. Also present were NATO SACEUR advisors and Imperial College of LDN academics amongst others.
-	Critically questioned the actions of NATO policy makers, including the standing advisor to the SACEUR, at NATO HQ and SHAPE HQ in Brussels.

Secretary General - National Executive Committee

Challenges Worldwide

- Conducted an in-depth business diagnostic on a local Zambian solar energy business, rating the business on its performance across its product/service offering, finance, marketing, organisational structure and values
- Advised "Greenfields Energy" to enhance its marketing through several initiatives, such as banners on project sites, which the client endorsed and provided resources for so that we could implement
- Helped the SME work more efficiently and made their business more transparent in order to amplify their attractiveness to international investors

Business Consultant

Living Ventures Group of Companies

-      Boosted weekend revenues by 5% by operating with a sense of urgency and utilising numerical codes for communication.
-	Effectively ran a convivial cocktail bar with exceptional customer service skills. I once received a £100 tip, I taught other staff to do the same.

Bartender

I was invited to attend an employability skills day after being indetified as PwC's Top Innovator in their public crowdsourcing challenge 'Let's Talk Rubbish'.

Employability Skills Day

Healix International and HX Global

-	Outpaced competitors during a terrorist attack on a hotel in Mogadishu through twitter and breaking news sources, which maximised client’s time to avoid the scene as the situation deteriorated.
-	Surveyed global news sources in real time to identify potential threats to business travellers. 
-	Produced succinct alert updates for travellers following threats to their security from terror strikes, natural disasters, kidnappings etc.

Threat Analyst

Leeds University Union

- Persuaded senior management to offer a competitive meal deal which helped drive footfall into the building and increased revenue by 5%.
- Advised senior management on changes to the Union building services and layout.

Student Commercial Advisory Board

Documenting The Journey: Marketing, AI, Lead Gen, Finance, Founder and everything in between. Founder of silk wellness brand, DREAMSILK 🎁 & performance marketing + creator agency, CR8OR 🎨🎞 Ex THG

Founder of DREAMSILK, a silk bedding brand, & Co-Founder of Cr8or, a User Generated Content marketing agency

Passionate about networking with other business owners and professionals working in digitally oritentated business 

Part-qualified managment accountant and seasoned digital marketer fused with entrepreneurial flare

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