Good Company

We help brands tell their story and connect with new audiences through partnerships, positioning and powerful content.

Services include:

- Brand identity & positioning
- Strategic partnerships
- Cause-related marketing
- Content creation
- Campaigns & activations

Founder

freuds

freuds is a full services communications and public relations firm, founded in 1985 by Chairman Matthew Freud.

Working with senior management to identify outside investment opportunities whilst adding value to an existing portfolio of investments through connectivity and leverage with The Brewery group of companies.

London & New York. Certified B Corp. 

https://www.freuds.com/

Associate Director - Special Projects

POPS

POPS produces ice popsicles, sorbets and ice cream with a twist. Our ‘Goodies for Grown-Ups’ grabbed headlines and created incremental sales for the frozen category as we capitalised on the Prosecco and Gin trends in frozen form. We disrupted the frozen aisle, re-invented the category and put innovation at the forefront of our strategy.

Notable highlights included:
• Managed a team of upto 12 people
• £3m turnover within 4 years
• 100% year on year revenue growth
• 2,000 + UK stockists
• Exports to Australia, Bermuda, Malta and Portugal
• Largest social media following of any UK ice lolly brand (50k+)
• Exclusive licensed partnership with Diageo brands (Pimm’s & Gordon’s)
• Cross marketing partnerships with Fever-Tree, Fortnum & Mason and The Ivy group
• Activated the brand out of home at over 1,000 days of event activity
• Successful legal lobby with HMRC to re-categorize taxation on foods containing alcohol
• ‘Top 10 coolest things in the world’ GQ Magazine

#BreakTheIce
www.wearepops.com

Co-Founder

ITB Worldwide

Independent Talent Brands is an Entertainment broker, Licensing and Brand representation agency. The company provides consultancy services to brands globally. We service clients seeking to leverage their brands through Film, TV, Fashion and celebrity platforms. 

SERVICES: 

- Talent negotiation and casting
- VIP & Influencer marketing
- Strategic partnership consultancy
- Entertainment marketing 
- Branded entertainment
- Licensing

CLIENTS INCLUDE: 

Christian Dior, Belstaff, Fendi, G-Star, Heineken, Hugo Boss, J-Crew, Microsoft, Net-a-Porter and Proctor & Gamble.

OFFICES in London & LA

www.itb-london.com

The ITB Group companies:

Independent Talent Brands
ITB360
Hall London
Black Label

Account Manager, Branded Entertainment

Freelance

Throughout this period i worked freelance with a variety of brands and organisations, connecting them to talent, managing assets and activity. 

These included:

- IWC Schaffhausen
- Cancer Research UK
- Energie
- Diageo Europe (Johnnie Walker)
- Brand Revolution
- Moet Hennessy Diageo China Ltd (Johnnie Walker)
- Ecosse Films (Diana/Chopard film partnership)
- Samsung

Freelance Entertainment Consultant

Finch & Partners

Special Projects, Talent Handling, Press and Events

Quintessentially Lifestyle

Marketing and Events

After leaving school i spent time with the companies listed below for a period of between 1 and 6 weeks.

GQ Magazine (Publishing)
Ecosse Films
Chance Organisation (Party planner)
Fine Art Travel
Bentleys Entertainment (Party planner)
Joanna Wood (Interior design)
Rhubarb (Event catering)
Timothy Everest (Fine tailoring)
London Parties and Nick House Entertainment
2 Entertain (Video and music publisher)
Premier PR (Creative communications agency)
Neil Reading PR
Tatler Magazine
Nicholas Haslam and NH Design (Interior design)
Quintessentially Events
Quintessentially

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