James Saward-Anderson

Social Tree Global

Successfully spearheading the growth of Social Tree Global, bootsrap scaling it from a start-up to a thriving business focusing on delivering world class Demand Generation services for B2B brands

Co-Founder

Northumbria University

Delivering Lecture topic 8: The role of social media. (AS) in

Objectives:
 
1. To review the role of social media in digital marketing media
2. To identify the most significant source of social media and their increasing importance upon the digital media strategy
3. To illustrate examples of strategic social media usage for different marketing in different sectors.

Guest Lecturer  Digital Campaign Management and Media

Reuters Events

Conference Producer

As a co-founder of Social Tree Global, I have been leading the growth of a thriving business that delivers world-class LinkedIn solutions for technology & financial services  brands. With over 8 years of experience in this role, I have successfully scaled the company from a start-up to a successful enterprise.  Additionally, I have a strong background in computer programming, having completed a nanodegree from Udacity and a full stack JavaScript developer course. I am passionate about leveraging technology to drive innovation and growth in the financial services sector.

Co-Founder / CTO

Successfully spearheaded the growth of Social Tree Global, bootsrap scaling it from a start-up to a thriving business with an annual revenue of £1.5 million within a span of 5 years.

As a market leader in the financial services sector, we orchestrated global campaigns for industry giants such as FIS, HSBC, and UBS Asset Management, further solidifying our reputation in the market.

As the technical lead, I oversaw the development and maintenance of infrastructure, managing a dedicated team of 10 professionals. 

My responsibilities included:

-Designing and implementing the entire technical infrastructure of the agency. End-to-end development of the website, and implementation of key marketing and sales technology. 
-Establishing a secure and efficient event payment infrastructure to streamline transactions.
-Developing comprehensive Learning Management Systems (LMS) to facilitate continuous learning and development.
-Creating a secure client content storage system, ensuring the safe and organized storage of critical data.

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