360Learning

Head of Demand Generation US

Local Logic

Local Logic is a Series B-stage location intelligence platform that digitizes the built world to make it universally understandable and actionable for consumers, investors, developers, and governments. We're on a mission to build cities that are more sustainable and equitable for the people that live in them.

Senior Demand Generation Manager

Ethyca

I've helped Ethyca scale through inbound performance marketing.

As the first marketing hire, I stood up, tested, and optimized, paid, organic, and referral channels while defining and refining our brand.

Head of Growth

Growth Marketing Manager

East of Normal

Develop positioning, launch strategy, and content for Frida Mom, go-to-market Q3 2019.

Lead Content Strategist

CKSK

- Most recently: Concept, Incubation, and Roll-out of an on-demand e-commerce solution for Heineken USA, MillerCoors, and other alcohol brands: BrandCommerce (spun out into standalone product, investment raised, product sold). 

- Brand Positioning: Helped reposition The Glenlivet Single Malt to court younger bourbon-drinker category.

- Brand Activation: Executed a shift into experiential activations so Powers Irish Whiskey could better communicate value proposition to its target audience. 

- Digital Transformation: Assisted in a series of Digital Transformation workshops resulting in a comprehensive Data Governance Framework document for Heineken USA. 

- Day-to-day responsibilities include writing creative briefs & leading ideation, liaising with client stakeholders to ensure alignment between activation & business objectives, consumer target and channel research & presentation, and (when I'm well-behaved) they sometimes let me write consumer-facing copy.

Strategist

I was the point of contact for brands in both the Heineken USA and Pernod-Ricard USA portfolios. I helped report and strategize for these brands too. 

In the day-to-day I managed multichannel projects for multiple clients, which included planning and ideation, creative execution, and tactical execution through social media, eCRM, ad network buys, eCommerce partnerships and event activations during major buying periods.

Account Executive

Nightbox

Professional Musician

Head of Demand Generation @ 360Learning | Growth Marketing & Demand Gen

9 years of experience building and leading Go-To-Market for D2C (FridaBaby) and B2B (Ethyca, Local Logic, & 360Learning).

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