Primrose x Line

CMO and CRO consulting for eCommerce CPG brands and infoproduct brands. 

We analyze market trends, provide deep market research based on total addressable market (TAM) and market penetration, set up forecasting and projection data, and lean into macro and micro level CRO to improve small levers that move the needle for our brands. 

We’ve discovered specific market, consumer, and sociological patterns to best identify product-market fits and market-offer longevity after managing millions of dollars in paid digital media in the last few years.

Paid Digital Director

Stealth Venture Labs

Lead, Growth Strategist

After enterprise level account performance, I have transitioned between an in-house internal Sales & Marketing support as well as identifying opportunities for growth for our clients across my book of business.

Responsibilities include:
- New service offerings
- Business Forecasting
- Implementation of systems and processes to enhance client experience and customer fulfillment
- Manage and lead senior media buyers and shared resources (paid search, creatives, and junior buyer support) to meet client business goals

Growth Strategist

Built essential market research foundations, iterative creative analysis, and attribution modeling for enterprise eCommerce subscription brands. 

Managed over $13.4M in advertising spend across multiple industry CPG verticals through paid media traffic to drive profitable growth at KPI objectives (LTV:CAC, Blended MER).

Case Studies: 

CPG Brand - Grew an established beverage brand by 260% in one quarter, dropping CAC by 26% while bringing in over 18k new customers at a cohort record 47% customer return rate (avg customer return rate is 76%) excluding BFCM sales. With BFCM sales, total new customers acquired is 22k. 

Health and Wellness Brand - From $46k/mo to $106k/mo in net sales driven through whitelisting and creative flywheel testing dropping CAC by 86% with a 116% volume increase month over month (without BFCM promotions).

Pet Store Brand - Generated 9k new customers while decreasing CAC 44% from H1 2022 to H2 2022 driven by UGC, creative flywheel testing, and consolidated account structure across a multi-channel approach (results exclude BFCM).

Senior Media Buyer

GoDaddy

Revised GoDaddy USA previous branding Audio strategy and built new performance based consideration strategy for increasing site traffic, free trial signups, and payment processing trials. 

Maintained agency relationships and managed end-to-end agency to vendor partnerships. Introduced new vendor relationships via Univision, Audacy, Amazon’s Wondery while maintaining relationships with industry leaders, SXM Media, Spotify, and IHeartMedia.

Implemented new measurement and attribution partners for data transparency and data parity for incremental lift testing while sourcing premier Podcast inventory to drive growth relative to KPIs.

Senior Manager, Head of Audio USA

2DG MEDIA

Overseeing and managing the direct paid traffic efforts for all infoproduct and eCommerce clients. 

Specializing in marketing strategy, direct response paid traffic, copywriting, and video creative direction.

Head Media Buyer

Facebook Media Buying and Brand Growth for Info-product and e-commerce clients. 

Spotify Streaming Service client: $0 to 2M in net sales in a 11-month timeframe in the music niche (July 1st, 2020 - May 26th, 2021). Generated over 20,000 new customers with a 74% returning customer rate. 

Update: Client exited the business with a $3M acquisition in less than 2 years (2022).

Home Decor Client: $48k a year to $294k in total sales (2.5x return) in a 6-month timeframe in the home goods niche (July 1st, 2020 - January 1st, 2021)

Fitness Coaching Client: $10k a month to $40k a month in new client acquisition for a nutrition coaching client in their first 90 days (Q4 2020)

Media Buyer

BlitzMetrics

Experienced Marketing & Advertising Specialist focused on Digital Strategy, Branding, Ads Management, Ads Optimization, Content Strategy, and Conversion Rate Optimization. 

I have worked with enterprise clients with TiVo and Kaqun, clients like American Dream U, Ring Ring Marketing, MDF Technologies, and Veterans Lending Group. I have also worked with major personalities such as Ted McGrath, Paul Halme, and Chris Quiocho. 

BlitzMetrics is a premier agency who has worked with some of the largest brands across several verticals including Nike, Ashley Home Furniture, Rosetta Stone, and the Golden State Warriors.

Senior Ad Specialist

The Modern Mindset Podcast

In the Personal Development industry, it is easy to become stuck in what is called Paralysis by Analysis. Since so many options exist to improve ourselves, it can be hard to develop a clear strategy to consistently grow. As a result, The Modern Mindset focuses on one bottom line goal: 

Helping Entrepreneurs Efficiently Transform into their Best Selves without Backtracking on their Progress. 

We achieve this by Transcending Personal Development to a Modern Frame of Mind via Teaching, Consulting, Finance, & Human Behavior.

Streaming currently on Spotify, Stitcher, and TuneIn radio. We also manage audio campaigns for select industry clients.

Co-Founder

Angie's List

Top 10% Performer Company-wide for March 2019 and #1 in Sales Originations for May 2019 of $83,400.

#1 Retention of 87% company wide for Q2 2019.

Focused on advertising mediums in print and digital marketing to drive improvements in ROI for home services professionals.

Senior Solutions Consultant - B2B Sales

ParaPRO, LLC

Pharamaceutical Sales Representative

RIVS Interviewing Technologies

As a Business Development Representative, I seek out and qualify prospective clients that could use an advantage in their pre-screening and recruitment processes. The goal is to provide clients with faster, more efficient solutions to the hiring process. As a platform, I work to explain and show how RIVS can:

·  Mitigate the loss of quality candidates
·  Improve the efficiency of the candidate pipeline
·  Reduce time to hire
 · Create minimal interview scheduling friction
 · Improve hiring manager satisfaction and response rates
 · Improve candidate experience
 · Reduce turnover

Business Development Representative Intern

Ascension Healthcare Services

Working directly on a personal level with many of the company associates ranging from Doctors, Nurses, and Executives.

HR LCE Coordinator

Marketing, Advertising, and Sales is my art form

Proven high level salesperson (B2B and B2C) and enterprise growth strategist specializing in media buying, managing cross functional creative and media buying teams, data analytics. Soft skills I specialize in are Consumer Psychology, Behavior Analysis, Market Research, and Cohort segmentation. 

Other technical skills include: Advertising: Paid Social, OTT, Creative Direction and Analysis, Conversion Rate Optimization, and Branding.

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