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James Ashworth, M.A.

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🔍 ABOUT ME 🔍 With a strong background and demonstrated expertise in spearheading the strategy, planning, and execution of innovative lead generation and digital marketing campaigns, I've cultivated an impressive portfolio that spans across various channels such as websites, email marketing, paid and earned media, social media, and community platforms. I'm well-versed in creating and implementing high-impact strategies and processes that elevate marketing programs to best-in-class standards. As a savvy data-driven professional, I consistently monitor and analyze marketing campaign performance using advanced data analytics. This approach enables me to critically evaluate effectiveness, identify areas for improvement, and make data-driven decisions that resonate with the target audience. Being a fiscally astute leader, I've excelled in overseeing budgeting and resource allocation for diverse marketing activities, ensuring maximum impact and return on investment (ROI). I'm driven by a passion for fueling marketing growth, and I believe in facilitating business expansion through the adoption of cutting-edge tools and strategies. 📈 NOTABLE CAREER ACHIEVEMENTS 📈 ✅ Played a pivotal role as the sole full-time in-house marketer for a multi-national brand with revenues exceeding $100MM annually. Spearheaded global brand strategy, ensuring consistent brand standards across all regions. Contributed to an astonishing 30% increase in revenue. ✅ Orchestrated end-to-end inbound and outbound marketing strategies across the Americas, resulting in approximately 15% revenue growth. Led all lead generation efforts and developed a dedicated infrastructure, including a separate website for the brand's end-user sales model. 🛠 TECHNICAL SKILLS 🛠 Email service providers (e.g., VerticalResponse, Constant Contact, Aweber, Zoho, Clickback), Salesforce.com (Certified Pardot Specialist), Salesforce Marketing Cloud, Google Analytics (GA-4), Google Ads, LinkedIn Ads, AdRoll, HubSpot, Seamless.ai, Zoominfo, Apollo.io, Growth-X, HTML, SharePoint, digital publishing, and website platforms (e.g., Webflow, WordPress, Drupal, Shopify). I invite you to connect with me to explore how I can add value to your organization and assist in achieving your marketing and business objectives. Feel free to reach out, and let's make growth happen together.

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