James Zolman's Linkedin Analytics

I started my digital career in 2004 on ebay, started outsourcing and scaling remote teams in 2007, and I've hired hundreds of freelancers and dozens of agencies throughout my career so far... During that time I discovered a system for remote marketing leadership that will help you scale quickly and effectively: 1) Plan. Write down what you intend to do and how you intend to do it. Or have your team / manager do this. 2) Brief. Share what you wrote down with your team or if they do the planning then they'll need to share their plan with you. Walk through the plan with everyone who will implement the plan. 3) Certify. (THIS IS THE MOST IMPORTANT STEP!) As a remote leader, it's important to 'certify' people who will implement the plan. Certify means ASK. Ask each team member questions, make sure they understand what, why, and how to accomplish the objective - at a minimum. 4) Execute. Let your team execute on the plan - as long as they have been certified to do so by you. 5) Debrief. Recap all that was accomplished or learned throughout the project or campaign or task, and thoroughly review the results. Ask more questions and ensure all possible insights are documented and rehashed so the entire team learns and grows. If this remote marketing leadership system helps you go from task to team, or owning the outcome of your tasks to being responsible for the results of a team, then please consider following me or connecting with me here on LinkedIn!