Write, edit, and produce content marketing strategies to help clients improve search traffic, engagement, and conversions for B2B and B2C audiences. 

The companies I've worked with include MatchDay Health, Synergy HealthTech, Flex Benefits, the Alliance of Professional Health Advocates, Transcend United, and the Institute for Life at Work

SEO & Content Marketing Consultant

Clearwater Benefits

Spearheaded content and SEO strategies focused on B2B and B2B2C audiences, driving substantial increases in lead generation and conversion rates. Collaborated with sales and account teams to produce impactful B2B marketing assets.

Senior Manager of Content and Search

Razorfish

Associate Director, Content Strategy

Incredible Health

Led content strategy and production for organic search, increasing keyword rankings in the top 10 search results by 170% and impressions by 55%.

Content Manager

HealthCare.com

Led B2C content strategy for organic search, achieving a 10x increase in site traffic and a 4x boost in organic keyword rankings along with link-building campaigns that gained  generated 1,000 backlinks from high authority domains.

Senior Content Manager

Content Strategist

SEO Content Editor

Turbo360

Worked with two developers and a content writer in product testing and troubleshooting of a web hosting platform.

Junior Product Manager

New York Elegant Fabrics

Supervised front- and back-end operations. Directed all fulfillment activities. Managed two direct and 10 indirect reports. Directed hiring, training, and retention of employees.

General Manager

North Jersey Media Group

Reported and wrote about daily life in two small cities (total population: ~160K).
Wrote three to five stories per week with multimedia components. 
Photographed and shot video for multimedia assignments.

Staff writer

The Observer-Dispatch (Utica, N.Y.)

Intern

The Post-Standard (Syracuse, N.Y.)

Senior Content Leader

I'm a strategic and action-minded Content Manager with over 5 years of diverse B2B, B2B2C, and B2C experience and 9 years of professional writing experience.

I excel at leading content teams that generate organic traffic and leads. I thrive at managing all stages of content production from strategy to publication to optimization.

I have a successful track record of driving organic growth in insurtech and healthtech.

My expertise includes:
🔹Content Strategy 
🔹Content Creation & Optimization
🔹Search Engine Optimization (SEO)
🔹Search Engine Marketing (SEM)
🔹Copywriting
🔹Editing 
🔹EEAT 
🔹Project Management 
🔹Team Management
🔹Performance Analytics 
🔹Content Management Systems  


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