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James Easley

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Do you know who your ๐—•๐—˜๐—ฆ๐—ง customers are? Do you know ๐—ช๐—›๐—ฌ they come to you and not your competitors? Before spending money on a new website or ad campaign, speak to us about how to optimise your ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† first. We'll make sure that when you spend your hard won marketing budget, it's in the right place for the right reasons. โœ‰๏ธ ๐—Ÿ๐—ฒ๐˜'๐˜€ ๐—ฐ๐—ต๐—ฎ๐˜ ๐—ท๐—ฎ๐—บ๐—ฒ๐˜€@๐˜๐—ต๐—ฒ๐—ด๐—ผ๐—ผ๐—ฑ๐˜€๐˜๐˜‚๐—ณ๐—ณ๐—ด๐—ฟ๐—ผ๐˜‚๐—ฝ.๐—ฐ๐—ผ.๐˜‚๐—ธ ๐—ช๐—›๐—ข ๐—”๐—  ๐—œ? I'm obsessed with health, outdoor, sourdough and kefir. I LOVE mud runs with my girls. BBQ (and a few craft beers) is my place of zen. Strategically minded, with a passion for connecting people, creativity and systems. Iโ€™ve spent 30+ years in industry, honing my trade running three successful agencies - The Good Stuff being my fourth. ๐—ง๐—›๐—˜ ๐—š๐—ข๐—ข๐—— ๐—ฆ๐—ง๐—จ๐—™๐—™ ๐Ÿšซ We DONโ€™T do PPC, SEO, CRO, or eComm ๐Ÿšซ We DONโ€™T do content, video, social or email. ๐Ÿšซ We DONโ€™T do digital PR, influencer or affiliate marketing. And we definitely donโ€™t do marketing automation. โœ… We do Brand. โœ… Brand Strategy, execution and activation. We work out that unique thing that only you do. What makes you, you, and the value it creates for your best customers. And we lean into it. And then we lean into it some more. โ˜€๏ธ We use it to clearly differentiate you from your competitors. โ˜€๏ธ And connect you with MORE of your best customers โ˜€๏ธ All backed by evidence. The words and voice ofโ€ฆ you guessed it... your best customers. ๐—›๐—ข๐—ช ๐—–๐—”๐—ก ๐—ช๐—˜ ๐—ช๐—ข๐—ฅ๐—ž ๐—ง๐—ข๐—š๐—˜๐—ง๐—›๐—˜๐—ฅ? ๐Ÿ’š GOOD PEOPLE, DOING GOOD WORK, FOR GOOD REASONS We want to work with businesses and organisations that care as much about people and the planet as they do about profit. To support this, we offer a discounted rate card and a number of pro bono services for purpose led businesses. If you're not a purpose led business, but you're good people, then we're also up for a chat โ˜บ๏ธ ๐Ÿ’š NINE in 90 Every job we take on starts with a fast-paced workshop that we call 'Nine in 90'. It's aim is to create a clear, objective view of the strategic components you already have in place. And to ascertain gaps and potential pain points that may need to be overcome. ๐Ÿ’š B2B, B2C, D2C, A2P or B2B2C? ๐Ÿšซ ๐—ช๐—ฒ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ. Why? Because your customers donโ€™t buy from you in this way. They donโ€™t see themselves as a 2anything. Thereโ€™s only ever the value of what you provide and whether they want it or not. Letโ€™s not make things complicated. ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐˜€๐˜๐—ฒ๐—ฑ? ๐—–๐—ผ๐—ป๐˜๐—ฎ๐—ฐ๐˜ ๐— ๐—ฒ! โœ‰๏ธ ๐—ฆ๐—ฒ๐—ป๐—ฑ ๐—บ๐—ฒ ๐—ฎ ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ ๐—ท๐—ฎ๐—บ๐—ฒ๐˜€@๐˜๐—ต๐—ฒ๐—ด๐—ผ๐—ผ๐—ฑ๐˜€๐˜๐˜‚๐—ณ๐—ณ๐—ด๐—ฟ๐—ผ๐˜‚๐—ฝ.๐—ฐ๐—ผ.๐˜‚๐—ธ

Check out James Easley's verified LinkedIn stats (last 30 days)

Followers
1,982
Posts
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470
Likes
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James Easley's Best Posts (last 30 days)

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Bacant (noun) /bay-kโ€™nt/ Definition: A sudden autonomic meditative state triggered by the unexpected mention of bacon on a call. Characterised by glazed eyes, a profound sense of loss for something you never had in the first place, and complete disengagement from the agenda. Typical duration: 6โ€“12 seconds, or until someone says โ€œOi Easley, are you still with us?!โ€ ๐Ÿฅ“๐Ÿฅ“๐Ÿฅ“


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    In the wilds of Ashford, an extraordinary ritual unfolds. Four bald males, heads glistening in the morning light, gather in perfect formation. They are not here to bicker or battle. They are here... to network. This rare display of unity occurs only once every two months โ€“ and this Monday, it returns. Join us at The Marketing Meetup Ashford, where the wonderful Holly ๐ŸŒฑ Tennock of Wilder Work will be sharing insights from nature to nourish your work and your wellbeing. Come for the conversation. Stay for the cranial symmetry. That and Amy Louise Kolsteren will be capturing candid shots of you glorious folk in the wild. And yes, there will be free pizza. A powerful lure, even for the most elusive of creatures. ๐Ÿ• Book your ticket now โ€“ before the herd moves on. ๐Ÿ”— Link in the comments. And a HUGE thank you as always to Mersudin Forbes, Your Video Team and The Good Stuff Group


      35

      No time to hang around! ๐Ÿ’œ Tickets are going fast for Monday's The Marketing Meetup, Ashford. Book now for an evening of not-working, pizzaaaaa and a talk by the wonderful Holly ๐ŸŒฑ Tennock โ€“ "Think wilder to grow strongerโ€ โ€“ How regenerative thinking can help you grow a more resilient business. ๐Ÿ”— in the comments Look forward to seeing you there! ๐Ÿ’š


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        If anyone in my network is looking for support with clinical or healthcare transformation, Mark Kenny is your man. Iโ€™ve known him since we were scruffy-haired young rapscallions, and I couldnโ€™t recommend a nicer, smarter, or more knowledgeable partner in this space.

        Profile picture of Mark Kenny

        Mark Kenny


        Hi LinkedIn network - Looking for your next strategic partner in digital health or complex change? Seeking clarity, capability and calm? Iโ€™m open to new opportunities and would value your support. ๐ŸŒŸ Through Ellrin Consulting, Iโ€™ve spent the past year supporting public and private sector organisations where transformation really matters, where experiences and outcomes need to improve, and complexity is part of everyday reality. I'm often brought in where strategic assurance, calm leadership, and clinical-digital integration are critical. My approach? Two-speed; optimising for today while designing for tomorrow. Recent work includes: ๐Ÿ’ซ Digital health service transformation and EPR optimisation ๐Ÿ’ซ Organisational readiness, adoption, and routes to market ๐Ÿ’ซ Leadership development, team capability, and service redesign I also mentor and coach individuals navigating change, supporting personal growth, confidence, and clarity. With a passion for nurturing growth, I draw from a 30-year clinical and healthcare transformation career leading 100+ person directorate, mobilising mutli-million-pound programmes, and shaping national policy, research investment, and global product development. Iโ€™m currently open to: โœจ Strategic consultancy projects โœจ Fractional digital leadership roles โœจ Programme/ portfolio directorship Iโ€™d also love to connect with others doing impact-focused work. If you know of any innovation hubs, events, meetups or partnerships that align, please point me in the right direction. Collaboration is a key factor in how I work and Iโ€™m a firm believer in the power of collective action. If something's on your radar - or if you just fancy a catch-up to discuss alignment or opportunity - Iโ€™m keen to hear from you. Feel free to check out my profile and keep an eye out for #EllrinInights! #OpenToWork #EllrinInsights #DigitalHealth #Transformation #Leadership #StrategicAssurance #Consulting #NHS #EPR #HealthTech #Collaboration #CollectiveAction #PeopleBeforeTechnology


          11

          At this point in the holiday, the house has gone full Hundred Acre Wood. One child is channeling Eeyore, sighing dramatically on the stairs, refusing toast because itโ€™s โ€œbread-shaped,โ€ The other is in full Tigger mode โ€” on a Haribo high, bouncing off walls, narrating their every move in third person, and wearing pants as a hat. Emotions areโ€ฆ high. At this stage, itโ€™s not about having a plan. All we can do is hold the line. ๐Ÿฏ Normal business will resume next week. ๐Ÿป Apparently.


          20

          Every brand wants to โ€œchange the world.โ€ This is the tension between vision and operations. Between waffly brand decks and the person actually shipping the thing... Poohโ€™s right. Sometimes you've got to start with the honey. ๐Ÿฏ Brand. With a side of the good stuff. ๐Ÿป Tag someone who needs this in their feed. โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€” โ˜€ The Good Stuff Group โ˜€ is a brand consultancy here for good people, doing good work, for good reasons.


            14

            Went for a 38k hike around the Kent coast with the boys this weekend. Line of the day? โ€œFriendship is having the choice not to hang out with someone, but hanging out with them anywayโ€ Love these guys. ๐Ÿ˜†โœŠ๐Ÿ’› #MensMentalHealth #ItsGoodToTalk #ItsGoodToWalk


              65

              Do you ever miss the good old days? Yeah me too. but one day, weโ€™ll look back and realise these were the good old days. wait... does that mean... Yeh. We just have to take a moment to catch 'em in the act. Cut yourself some slack this summer and give the good stuff a chance to land. ๐Ÿ˜ตโ€๐Ÿ’ซ๐Ÿ’› โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€” โ˜€ The Good Stuff Group โ˜€ is a brand consultancy here for good people, doing good work, for good reasons.


                41

                Regenerative thinking, good people and fresh pizza โ€“ what more could you want? Holly ๐ŸŒฑ Tennock from Wilder Work gave us a lovingly-delivered reality check about how we live and work. Less grind, more grounding. A (paraphrased) quote from Rebel Farmer Ed that really brought it home for me: โ€œGrow the soil, not the crops.โ€ Because when youโ€™re in the company of curious, kind, brilliant humans โ€“ outside, in the sun, with space to think โ€“ thatโ€™s what it feels like this community is becoming. The trust. The conversations that change how you think. Laughter under string lights. Support that doesnโ€™t need to be asked for. ๐Ÿ’œ Massive love to: You wonderful (โ€œbetter out than inโ€) lot who braved the wilds of Ashford last night at The Marketing Meetup Holly, for being you and bringing your awesomeness ๐ŸŒฑ Coachworks, for our trusty suntrap and lovely fresh pizza! Your Video Team, forever excellent โœŒ๏ธ And our all knowing omnipotent sponsor Mersudin Forbes for making it possible! Oh, and of course our hostess with the mostess, Helen Banyard ๐Ÿ™‹๐Ÿปโ€โ™€๏ธ, the keeper of strange GIFs and even stranger analogiesโ€ฆ ๐Ÿ’ฉ๐Ÿ’จ Weโ€™re back 28th July. Look forward to seeing you there!


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