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Do you know who your ๐๐๐ฆ๐ง customers are? Do you know ๐ช๐๐ฌ they come to you and not your competitors? Before spending money on a new website or ad campaign, speak to us about how to optimise your ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ first. We'll make sure that when you spend your hard won marketing budget, it's in the right place for the right reasons. โ๏ธ ๐๐ฒ๐'๐ ๐ฐ๐ต๐ฎ๐ ๐ท๐ฎ๐บ๐ฒ๐@๐๐ต๐ฒ๐ด๐ผ๐ผ๐ฑ๐๐๐๐ณ๐ณ๐ด๐ฟ๐ผ๐๐ฝ.๐ฐ๐ผ.๐๐ธ ๐ช๐๐ข ๐๐ ๐? I'm obsessed with health, outdoor, sourdough and kefir. I LOVE mud runs with my girls. BBQ (and a few craft beers) is my place of zen. Strategically minded, with a passion for connecting people, creativity and systems. Iโve spent 30+ years in industry, honing my trade running three successful agencies - The Good Stuff being my fourth. ๐ง๐๐ ๐๐ข๐ข๐ ๐ฆ๐ง๐จ๐๐ ๐ซ We DONโT do PPC, SEO, CRO, or eComm ๐ซ We DONโT do content, video, social or email. ๐ซ We DONโT do digital PR, influencer or affiliate marketing. And we definitely donโt do marketing automation. โ We do Brand. โ Brand Strategy, execution and activation. We work out that unique thing that only you do. What makes you, you, and the value it creates for your best customers. And we lean into it. And then we lean into it some more. โ๏ธ We use it to clearly differentiate you from your competitors. โ๏ธ And connect you with MORE of your best customers โ๏ธ All backed by evidence. The words and voice ofโฆ you guessed it... your best customers. ๐๐ข๐ช ๐๐๐ก ๐ช๐ ๐ช๐ข๐ฅ๐ ๐ง๐ข๐๐๐ง๐๐๐ฅ? ๐ GOOD PEOPLE, DOING GOOD WORK, FOR GOOD REASONS We want to work with businesses and organisations that care as much about people and the planet as they do about profit. To support this, we offer a discounted rate card and a number of pro bono services for purpose led businesses. If you're not a purpose led business, but you're good people, then we're also up for a chat โบ๏ธ ๐ NINE in 90 Every job we take on starts with a fast-paced workshop that we call 'Nine in 90'. It's aim is to create a clear, objective view of the strategic components you already have in place. And to ascertain gaps and potential pain points that may need to be overcome. ๐ B2B, B2C, D2C, A2P or B2B2C? ๐ซ ๐ช๐ฒ ๐ฑ๐ผ๐ปโ๐ ๐ฐ๐ฎ๐ฟ๐ฒ. Why? Because your customers donโt buy from you in this way. They donโt see themselves as a 2anything. Thereโs only ever the value of what you provide and whether they want it or not. Letโs not make things complicated. ๐๐ป๐๐ฒ๐ฟ๐ฒ๐๐๐ฒ๐ฑ? ๐๐ผ๐ป๐๐ฎ๐ฐ๐ ๐ ๐ฒ! โ๏ธ ๐ฆ๐ฒ๐ป๐ฑ ๐บ๐ฒ ๐ฎ ๐บ๐ฒ๐๐๐ฎ๐ด๐ฒ ๐ท๐ฎ๐บ๐ฒ๐@๐๐ต๐ฒ๐ด๐ผ๐ผ๐ฑ๐๐๐๐ณ๐ณ๐ด๐ฟ๐ผ๐๐ฝ.๐ฐ๐ผ.๐๐ธ
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Bacant (noun) /bay-kโnt/ Definition: A sudden autonomic meditative state triggered by the unexpected mention of bacon on a call. Characterised by glazed eyes, a profound sense of loss for something you never had in the first place, and complete disengagement from the agenda. Typical duration: 6โ12 seconds, or until someone says โOi Easley, are you still with us?!โ ๐ฅ๐ฅ๐ฅ
In the wilds of Ashford, an extraordinary ritual unfolds. Four bald males, heads glistening in the morning light, gather in perfect formation. They are not here to bicker or battle. They are here... to network. This rare display of unity occurs only once every two months โ and this Monday, it returns. Join us at The Marketing Meetup Ashford, where the wonderful Holly ๐ฑ Tennock of Wilder Work will be sharing insights from nature to nourish your work and your wellbeing. Come for the conversation. Stay for the cranial symmetry. That and Amy Louise Kolsteren will be capturing candid shots of you glorious folk in the wild. And yes, there will be free pizza. A powerful lure, even for the most elusive of creatures. ๐ Book your ticket now โ before the herd moves on. ๐ Link in the comments. And a HUGE thank you as always to Mersudin Forbes, Your Video Team and The Good Stuff Group
No time to hang around! ๐ Tickets are going fast for Monday's The Marketing Meetup, Ashford. Book now for an evening of not-working, pizzaaaaa and a talk by the wonderful Holly ๐ฑ Tennock โ "Think wilder to grow strongerโ โ How regenerative thinking can help you grow a more resilient business. ๐ in the comments Look forward to seeing you there! ๐
If anyone in my network is looking for support with clinical or healthcare transformation, Mark Kenny is your man. Iโve known him since we were scruffy-haired young rapscallions, and I couldnโt recommend a nicer, smarter, or more knowledgeable partner in this space.
Mark Kenny
Hi LinkedIn network - Looking for your next strategic partner in digital health or complex change? Seeking clarity, capability and calm? Iโm open to new opportunities and would value your support. ๐ Through Ellrin Consulting, Iโve spent the past year supporting public and private sector organisations where transformation really matters, where experiences and outcomes need to improve, and complexity is part of everyday reality. I'm often brought in where strategic assurance, calm leadership, and clinical-digital integration are critical. My approach? Two-speed; optimising for today while designing for tomorrow. Recent work includes: ๐ซ Digital health service transformation and EPR optimisation ๐ซ Organisational readiness, adoption, and routes to market ๐ซ Leadership development, team capability, and service redesign I also mentor and coach individuals navigating change, supporting personal growth, confidence, and clarity. With a passion for nurturing growth, I draw from a 30-year clinical and healthcare transformation career leading 100+ person directorate, mobilising mutli-million-pound programmes, and shaping national policy, research investment, and global product development. Iโm currently open to: โจ Strategic consultancy projects โจ Fractional digital leadership roles โจ Programme/ portfolio directorship Iโd also love to connect with others doing impact-focused work. If you know of any innovation hubs, events, meetups or partnerships that align, please point me in the right direction. Collaboration is a key factor in how I work and Iโm a firm believer in the power of collective action. If something's on your radar - or if you just fancy a catch-up to discuss alignment or opportunity - Iโm keen to hear from you. Feel free to check out my profile and keep an eye out for #EllrinInights! #OpenToWork #EllrinInsights #DigitalHealth #Transformation #Leadership #StrategicAssurance #Consulting #NHS #EPR #HealthTech #Collaboration #CollectiveAction #PeopleBeforeTechnology
At this point in the holiday, the house has gone full Hundred Acre Wood. One child is channeling Eeyore, sighing dramatically on the stairs, refusing toast because itโs โbread-shaped,โ The other is in full Tigger mode โ on a Haribo high, bouncing off walls, narrating their every move in third person, and wearing pants as a hat. Emotions areโฆ high. At this stage, itโs not about having a plan. All we can do is hold the line. ๐ฏ Normal business will resume next week. ๐ป Apparently.
Every brand wants to โchange the world.โ This is the tension between vision and operations. Between waffly brand decks and the person actually shipping the thing... Poohโs right. Sometimes you've got to start with the honey. ๐ฏ Brand. With a side of the good stuff. ๐ป Tag someone who needs this in their feed. โโโโโโโโโโโโโโโโโโ โ The Good Stuff Group โ is a brand consultancy here for good people, doing good work, for good reasons.
Went for a 38k hike around the Kent coast with the boys this weekend. Line of the day? โFriendship is having the choice not to hang out with someone, but hanging out with them anywayโ Love these guys. ๐โ๐ #MensMentalHealth #ItsGoodToTalk #ItsGoodToWalk
Do you ever miss the good old days? Yeah me too. but one day, weโll look back and realise these were the good old days. wait... does that mean... Yeh. We just have to take a moment to catch 'em in the act. Cut yourself some slack this summer and give the good stuff a chance to land. ๐ตโ๐ซ๐ โโโโโโโโโโโโโโโโโโ โ The Good Stuff Group โ is a brand consultancy here for good people, doing good work, for good reasons.
Regenerative thinking, good people and fresh pizza โ what more could you want? Holly ๐ฑ Tennock from Wilder Work gave us a lovingly-delivered reality check about how we live and work. Less grind, more grounding. A (paraphrased) quote from Rebel Farmer Ed that really brought it home for me: โGrow the soil, not the crops.โ Because when youโre in the company of curious, kind, brilliant humans โ outside, in the sun, with space to think โ thatโs what it feels like this community is becoming. The trust. The conversations that change how you think. Laughter under string lights. Support that doesnโt need to be asked for. ๐ Massive love to: You wonderful (โbetter out than inโ) lot who braved the wilds of Ashford last night at The Marketing Meetup Holly, for being you and bringing your awesomeness ๐ฑ Coachworks, for our trusty suntrap and lovely fresh pizza! Your Video Team, forever excellent โ๏ธ And our all knowing omnipotent sponsor Mersudin Forbes for making it possible! Oh, and of course our hostess with the mostess, Helen Banyard ๐๐ปโโ๏ธ, the keeper of strange GIFs and even stranger analogiesโฆ ๐ฉ๐จ Weโre back 28th July. Look forward to seeing you there!
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