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Experienced marketing professional with operational and strategic experience within multiple market environments, including FS, SaaS, Agency (multi industry, specialising in online gaming, retail and other highly competitive markets), B2B Online Retail (High Service Distribution), Public Sector and FMCG. Having both strategic and operational experience in all major marketing disciplines, including Digital Marketing, Direct Marketing. Brand Development and Strategic Management, my approach favours a brand and customer led, fully integrated marketing approach. Both strategic and operational aspects of my experience, and rich mix of experience across differing market environments provides a strong and unique appreciation of operating in customer, product and socially led markets, whilst delivering ROI focussed strategy through an integrated marketing approach. Exposure to both large international and smaller domestic brands alike also offers a sound perspective of how differing organisations with differing resources or internal process restrictions work, and how to get the most out of talent assets in the organisation. Experience is supported by a strong academic background, boasting an honours degree in Business Studies from Newcastle Business School, specialising in Marketing, with strong performance in Consumer Behaviour aspects. This is complimented by a Postgraduate Diploma in Marketing from the CIM and a Direct and Digital Marketing Certification from the IDM. My passion for marketing is underpinned by a strong desire to deliver great customer experiences through multiple channels to realise commercial value and drive business growth. I thrive in entrepreneurial organisations that share my drive and passion for success, and also have an interest in developing talented individuals to extract the best performance from individuals and teams alike, as great people drive great results.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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