Findex

Leading a national team of industry and subject matter experts in connecting SME businesses with insights, resources, and capability. 

Personal focus on professional services, including: legal, engineering, architectural, recruitment, real estate, and consulting services.

Achievements (FY24): 

- Launched VCFO services 
- Built DIY diagnostic tool for SMEs
- Refined industry support model 
- Refined inbound leads approach

Head of Markets & Industries // Professional Services Lead 

Leading the strategy and execution of growth initiatives, including: strategic planning, budgeting, forecasting, sales coaching, go-to-market campaigns, product development, strategic partnerships, and acquisitions.

Achievements (FY23): 

- 9% YOY revenue growth in target services 
- Market-leading net margin 
- 142% of referral revenue target 
- 18 x Partner promotions 
- $1.2m+ cost savings

Head of Growth

ICON APAC

Developing professional development content (incl. events, webinars, and publications) and networking events for sales/marketing experts in professional services.

Committee Member (Volunteer)

Grant Thornton Australia

Helped build a high-performing sales culture and deliver 6 years of YOY revenue growth, via: the creation and embedded sales-enabling infrastructure, resources and processes. 

More broadly, I helped reshape the firm’s go-to-market approach, led change initiatives, built an award-winning tech stack, and delivered innovative training and coaching programs.

Projects: Salesforce; Sales Process; Pipeline Meetings; Sales Playbook; Sales Coaching; Lead Life Cycle; Sales Reporting and Forecasting; Research; Social Selling; LinkedIn Sales Navigator; Sales Culture Assessment; Intranet; Technology Transformation; and Partner Onboarding.

Head of Sales Enablement 

Sales Enablement Lead

Coached professionals on high-value pursuits, proposals, and pitch presentations. 

Achievements: 

- Increased win rate by 18% 
- Appointment to major bank panels
- Enabled self-serve model 

Projects: Proposal Templates; Pitch / Presentation Materials; Guides; Training Programs; Credentials Database; Content Library; Go-No-Go Calculator; and Rebrand.

Pursuits & Proposals Coach

Yardstick Marketing

Created, sold and delivered consulting services to B2B and professional services organisations in: branding, proposals, presentations, lead generation, sales enablement, and market analysis. 

Clients: Gilbert + Tobin; Corrs Chambers Westgarth; Jackson McDonald; Norton Rose Fulbright; Davis Advisory; Wolters Kluwer (Corsearch); Macpherson Kelley Lawyers; K&L Gates; and Grant Thornton.

Founder & Consultant

King & Wood Mallesons

Pursuits Manager

Created proposal resources and infrastructure. Led high-value proposals. Led rebrand for the global merger of Mallesons Stephen Jaques and King & Wood.

Proposals & Brand Manager

Linklaters

Established a global proposal team and support centre. Led day-to-day service delivery.

Services provided: research; proposal project management; copywriting; graphic design; content and asset management.

Team Leader - Global Proposals Team

Dun & Bradstreet

Sales Manager & Data Consultant

Australian Institute of Training & Development

Developed and sold sponsorship opportunities. Managed strategic partnerships. Designed and delivered integrated marketing campaigns. Project-managed major events.

National Sales & Marketing Manager

Australian Lawyers Alliance

Red Bull

Created and delivered brand experiences (incl. surfing gala). Researched consumer behaviour. Negotiated distribution. Secured exposure in publications.

Brand Manager

Professional services specialist. 

Data-led marketer. Growth enabler. Insight sharer. Connection maker. Tech lover. 

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Sales Enablement; Sales Operations; B2B Branding, Challenger Sales; Consultative Selling; Data Consulting; Marketing Strategy; Business Development; Thought Leadership; CRM; Technology; Salesforce; Professional Services Marketing; Change Management; Strategic Pursuits; Professional Associations; and Event Marketing.

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