Camojee

Founder & Managing Partner

ICON APAC

Developing professional development content (incl. events, webinars, and publications) and networking events for sales/marketing experts in professional services.

Committee Member (Volunteer)

Findex

Led 6-person team of industry leaders, subject matter experts, and coaches in building brand awareness, developing and executing campaigns, lead generation, and new business sales. 

Achievements (FY24): 

- Built and launched scalable VCFO service. 
- Built suite of prospect engagement tools - e.g. DIY diagnostic for SMEs. 
- Delivered YOY improvement in leads, average fee, revenue, and win rates.
- Established viable sales model.

Head of Markets & Industries

Led 9-person enablement team on the strategy and execution of growth initiatives, including: strategic planning, budgeting, forecasting, sales coaching, go-to-market campaigns, product development, strategic partnerships, and acquisitions. 

Achievements (FY23): 

- 9% YOY revenue growth in supported services 
- $250m+ revenue 
- Market-leading net margin 
- 142% of referral revenue target 
- 18 x Partner promotions 
- 2 x tuck-in acquisitions 
- $1.2m+ cost savings

Head of Growth

Grant Thornton Australia

Helped build a high-performing sales culture and deliver 6 years of YOY revenue growth, via: the creation and embedded sales-enabling infrastructure, resources and processes. 

More broadly, I helped reshape the firm’s go-to-market approach, led change initiatives, built an award-winning tech stack, and delivered innovative training and coaching programs.

Projects: Salesforce; Sales Process; Pipeline Meetings; Sales Playbook; Sales Coaching; Lead Life Cycle; Sales Reporting and Forecasting; Research; Social Selling; LinkedIn Sales Navigator; Sales Culture Assessment; Intranet; Technology Transformation; and Partner Onboarding.

Head of Sales Enablement 

Sales Enablement Lead

Coached professionals on high-value pursuits, proposals, and pitch presentations. 

Achievements: 

- Increased win rate by 18% 
- Appointment to major bank panels
- Enabled self-serve model 

Projects: Proposal Templates; Pitch / Presentation Materials; Guides; Training Programs; Credentials Database; Content Library; Go-No-Go Calculator; and Rebrand.

Senior BDM (Pursuits Coach)

Created, sold and delivered consulting services to B2B and professional services organisations in: branding, proposals, presentations, lead generation, sales enablement, and market analysis. 

Clients: Gilbert + Tobin; Corrs Chambers Westgarth; Jackson McDonald; Norton Rose Fulbright; Davis Advisory; Wolters Kluwer (Corsearch); Macpherson Kelley Lawyers; K&L Gates; and Grant Thornton.

Founder & Partner

King & Wood Mallesons

Pursuits Manager

Created proposal resources and infrastructure. Led high-value proposals. Led rebrand for the global merger of Mallesons Stephen Jaques and King & Wood.

Proposals & Brand Manager

Linklaters

Established a global proposal team and support centre. Led day-to-day service delivery.

Services provided: research; proposal project management; copywriting; graphic design; content and asset management.

Team Leader - Global Proposals Team

Dun & Bradstreet

Sales Manager & Data Consultant

Australian Institute of Training & Development

Developed and sold sponsorship opportunities. Managed strategic partnerships. Designed and delivered integrated marketing campaigns. Project-managed major events.

National Sales & Marketing Manager

Australian Lawyers Alliance

I enable growth and transformation for knowledge business. I help them to adapt and thrive. 

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