AccessOne

VP of Marketing

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Swpely

Changing the way we interact with content and top ideas on the internet

Strategic Advisor

Self-employed

I work with high-growth SaaS, technology, and healthcare clients to create a content strategy and execute it on their behalf. This includes everything from blog posts, ghostwritten executive essays, ebooks, guides, social media, and more. 

I partner with clients to understand their business goals and tailor the content strategy to those unique needs, whether it's driving leads, growing awareness, or better enabling sales teams. 

Clients include: Patient Pop, a healthcare marketing platform; Uniken, a mobile identity and security platform; CareCloud, a healthcare care coordination and patient experience platform; O'Reilly Media, a leader in enterprise technology publishing; Workato, an intelligent automation platform; and HealthEdge, a healthcare insurance technology platform.

Content Marketing Consultant

CueSquared

Head Of Marketing

Cognex Corporation

Global Content Marketing Manager

Lord Hobo Brewing Company

This was an opportunity too good to pass up. I had the chance to build a B2B content marketing program from scratch in an industry -- craft beer -- that I was immensely passionate about, and for a brand that I truly loved. I also had the chance to think beyond content by stretching myself professionally as a marketer, not just a content person. 

Sadly, due to a shift in company strategy heading into 2019 it was determined that they no longer needed a B2B marketing program.  But, what a fantastic seven months it was! In that short time, I helped Lord Hobo Brewing Co.: 

+ Create a content marketing program for retail & distribution customers via blog posts, monthly marketing newsletters, direct mail campaigns, and product and sales enablement materials.  
+ Produced a newsletters that consistently had 40% - 50% open rates and approximately 15% click through rates; and direct mail campaigns that produced an email response rate of 10% - 12%. 
+ Built a marketing list from zero contacts to 1800 in six months.
+ Implemented Hubspot CRM to manage marketing contacts and activities. 
+ Was invited to speak on a B2B marketing panel at LeadsCon Marketing Conference and create a virtual webinar for Chief Marketer on building a B2B marketing program for a brewery.

B2B Marketing Manager

athenahealth

Responsible for audience development for athenaInsight, which means aligning segment marketing teams, sales, product marketing, and social to ensure visibility across editorial and marketing teams. Use analytics to develop the right paid media and social channel strategy against team KPIs. 

Former managing editor for athenaInsight and enterprise content strategist.

Content Manager

Managing editor of athenahealth's Health Leadership Forum blog, event, and social program. Responsible for developing content strategy to attract C-Suite executives at healthcare's largest care delivery systems. 

Developed 5-7 articles per month on a range of healthcare topics, including technology, policy, clinical and financial performance, population health, and economics. 

Developed content -- pre, during, and post event -- for more than a dozen events per year, including our Leadership Institute and Executive Roundtable events. 

Wrote 25 RFPs working with product and sales team to ensure messaging was aligned to company vision for largest and most complex prospect deals. 

Lead content strategy for enterprise marketing client co-marketing deals.

Senior Content Associate, athenahealth

Slyoyster.com

Oversee voice, content, copy editing, layout, design, advertising and marketing.

Write and aggregate dozens of stories and links per day on various entertainment, culture and liberal arts 2.0 topics.

Manage content via Wordpress, as well as copy editing, layout, design, advertising and marketing.

Manage a staff of rotating contributors, editing their stories and laying them out for publication.

Promote content on social media via Facebook, Twitter, Pinterest, Fark, and Reddit.

Founder and Managing Editor

TechTarget

• Write three new stories per week focusing upon the consumerization of IT, the cloud, end user computing, desktop virtualization, and software-as-a-service. Most stories average 800 words.
• Contribute blog posts to BrianMadden.com and guest host the Consumerization Nation Podcast.
• Promote stories, develop relationships with sources, and build my brand across multiple social media platforms, including Twitter and Facebook.
• Provide technology vendor conference coverage three to four times per year.
• Awarded the 2011 first quarter all-star award for the Datacenter and Virtualization Media Group.

News Writer

A content professional who has worked for newspapers, built websites and blogs, rolled up his sleeves at start-up publications, and found a passion for helping align editorial to business objectives. 

Currently, I've been able to combine my passion for technology, thought leadership, content development and strategy, content distribution, marketing and sales for a disruptive healthcare technology company as a content marketing strategist. 

As managing editor of athenaInsight and responsible for audience development, I strive to ensure marketing teams and sales have relevant content to shape and inform their account based marketing and nurture engagement strategies. 


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James Furbush

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