James Gibbons's Linkedin Analytics

After learning everything he could from Ben Felton and Mrs. McAllister (who introduced him to E.B. White), James progressed to middle school, high school, college, and grad school. Then, starting as a staff creative (copywriter | producer) for a big advertising agency, James gained valuable experience on major consumer, package goods, retail, business-to-business, professional, and consumer-services brands. For this entire century and part of the last, James has been a principal with an advertising agency focusing on community brands (banks, schools, performing arts centers, hospitals), as well as retail and business-to-business concepts. Over the years, the evolution from media-driven to relationship-driven, and from print | broadcast to integrated | digital has been of particular interest. In other words, James and the agency changed with the times. The real value comes from keeping what is valuable about the old, while embracing what is valuable about the new. In other words, we still know how to do stuff they no longer teach in school, even as we’ve learned to do stuff that defines how marketing is done now. So, we can be cool and old-school at the same time. Specialties: Banking, community hospitals, community colleges, and non-profit brand development, strategic planning, and promotional marketing. Making cash registers ring, while keeping the brand resonating.