Merlin

Your customers choose you because they know you and trust you to deliver.

But when you get busy, it gets harder to remind them of that.

You're out of sight, out of mind and one day out of luck.

At Merlin, we make sure they never forget.

Our business is in building your reputation and reinforcing the value you bring to your customers.

Using B2B marketing expertise and deep understanding of the LinkedIn™ Algorithm* we will market your business through your personal LinkedIn™ profile.

Reinforcing not just what you offer but why you're their best choice.

We will optimise your LinkedIn™ profile so you're easily found, show you how to get your content** seen by the people who matter, and will even create content for you if that's what you need.

Don't let your customers forget you're the best.
Get powered by Merlin.

* The rules that decide how LinkedIn™ works and what posts get seen.
** The words, images, videos that you post from your profile.

Founder

Consult Recruitment

My role focused on positioning Consult as New Zealand's most trusted recruitment partner - which we did. Despite being a specialist recruitment firm, we became Aotearoa's most valued recruitment brand boasting the highest following in market. By focusing on offering value to our audience we grew by nearly 30,000 followers in two years with an average engagement rate of +31%.  

We do this by challenging what people expect as recruitment norms, sharing our extensive industry knowledge and delivering unforgettable experiences for talent and clients.   

The other side of my role focused on driving commercial success for the business. 

I did this by leading contract negotiations with partners and suppliers, providing in-house legal advice to our consulting team and assessing risk for the business. 

During my time, Consult was named: 

- Deloitte Fast 50 Winner 2022 (17th fastest growing business in NZ)
- Deloitte Fast 50 Master of Growth Winner 2023 
- Employer of the Year Finalist 2022 & 2023 (Auckland Business Awards).
- Excellence in Marketing Finalist 2023 (Auckland Business Awards).

General Manager - Customer & Commercial 

Marketing Director

Metlifecare

Optimising Metlifecare’s digital customer experience through web development, marketing automation improvement and digital media strategy. Driving high quality leads to the Metlifecare sales teams.

Brand & Digital Consultant (Contract)

Vodafone

An immersive experience design role, working with home, mobile & business product teams to imagine the future of telecommunications in New Zealand.

Brand Transformation Lead - Digital & CX Accelerator 

I led the project team that launched New Zealand's first 5G network.

Reporting to the Vodafone executive, I was responsible for the development and execution of the Go-to-Market brand & comms strategy + the coordination of the wider project team to ensure 5G network go live and roll-out, channel readiness and the conclusion of mobile device negotiations.

I now work on a global panel of independent experts consulting on 5G mobile and fixed wireless technologies.

5G GTM & Programme Lead

I was responsible for the development and implementation of the Vodafone brand & marketing strategy, taking accountability for overall brand consideration. Highlights:

- Global Campaign of the Year 2019: Peer voted by 26 Vodafone markets

Brand & Marketing Lead

Philips

Based at Philips' Global HQ in Amsterdam, I worked with over 40 markets to develop digital brand communications strategy and campaigns for the Philips Consumer Electronics, Healthcare and Lighting businesses.

Global Brand Consultant | Digital

VMLY&R

I was the client service lead for the Ministry of Health, Caltex, Cigna Insurance and the Electricity Authority.

Account Director

FCB New Zealand

I worked on ANZ, BMW, Mini, Prime TV (Sky) and Vodafone Business. I was 'FCB Client Service Person of the Year' Runner-Up in 2014.

Senior Account Manager

Colenso BBDO

Just like a can of V, this was a fast & furious contract at Colenso. I worked on the V Energy Drink, Monteith’s and DB Export brands. I even found time to terrorise a golf course with giant golf balls shaped go-carts (see video below).

Account Manager (Contract)

Rhythm and Vines

As brand manager, it was my responsibility to drive an outstanding festival experience across all the Rhythm and Vines event properties. I was a key member of the team that delivered the inaugural Rhythm & Alps event.

Brand Manager

In 2010, R&V ran a competition to find an apprentice for the event's founder. I beat more than 70 applicants over 6 weeks of challenges to become the original R&V Protege.

R&V Protege

Duncan Cotterill

I was a solicitor working on venture capital investments, corporate restructuring and banking/finance arrangements. I also worked closely with the firms intellectual property team particularly in trademark protection and infringement disputes.

Commercial Lawyer

Are you ambitious?

Of course you are you rascal. That’s why you’re here, isn’t it?

At Merlin we help ambitious leaders market their businesses through the world’s most powerful sales tool - LinkedIn™️.

Though we don’t need to tell you LinkedIn™️ is powerful. You already know that.
The question you’re asking is — how do use it to my advantage?

With our specialist LinkedIn™️ knowledge and decades of award-winning marketing expertise we can answer that question for you — positioning you as the ideal choice for your target audience.

We do LinkedIn™️ coaching, strategy and content creation.

If you'd like to learn more, get in touch.

Taplio

James Mason's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

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Want to drive more opportunities from LinkedIn?

James Mason's Linkedin Analytics