Blue Cross NC

• Led successful social strategy, elevating reputation (ex. on LinkedIn by 15% among industry leaders).

• Implemented and managed Yammer, enhancing leader-employee communication and engagement in a remote work environment.

• Spearheaded the establishment of the social media Center of Excellence, fostering governance, collaboration, and training across the entire enterprise with active participation from 10 departments and 35 cross-functional participants.

• Pioneered and managed the first paid social media campaigns, resulting in the formation of a dedicated Paid Media team. Developed strategies, benchmarks, and handled multimillion-dollar ad spending.

• Proficient in Sprout Social, Bambu, and GaggleAMP, optimizing content intake process and creating a thriving employee ambassador program with over 200 active participants.

• Expanded Executive Social Media program, providing training and consulting with C-suite executives establishing their online presence and thought leadership. Managed 20 influential leaders across five divisions.

• Developed and managed a high-impact corporate blog using storytelling approach and content strategy, surpassing industry benchmarks in pageviews and time-on-site metrics.

• Implemented Social Media Enterprise tools, integrating platforms like Sprout Social, Salesforce Social Studio, and Khoros with Customer Service (Service Cloud) and Employee Experience Team (Clarabridge/Qualtrics) for streamlined customer service, operations, and improved customer satisfaction.

• Orchestrated efficient daily monitoring and escalation processes, delivering real-time insights to key stakeholders (Customer Service, PR, Government Affairs and others) on social media conversations and campaigns.

• Demonstrated expertise in content strategy, collaborating with cross-functional teams to produce engaging content targeted to specific audiences and aligned with company goals.

Head of Social Media

• Collaborated to align social media strategies and tactics with key business objectives.

• Created the enterprise social media strategy, leading to the successful implementation of various platforms, including an enterprise-wide blog, discussion board, executive live Q&A, video streaming Town Hall events, and video library.

• Oversaw the project management of a corporate intranet redesign for 4,000 employees, resulting in heightened employee engagement.

• Designed and implemented an enterprise-wide social media content calendar.

•Developed the first annual required social media employee training program.

Digital Strategist

• Oversaw the end-to-end design, implementation, and content migration of bcbsnc.com to TeamSite Web Content Management System.

• Established and managed an efficient project/support process and tool, enhancing team productivity.

• Collaborated with cross-functional teams to assess website requirements and coordinated with developers to implement improvements, resulting in enhanced website usability and content.

eBusiness Product Manager

• Developed and trained 70+ project managers on the inaugural portfolio management tool.

• Implemented and served as the content manager for the pioneering project management resource site.

• Provided support to Project Managers throughout the entire life cycle of large corporate projects.

Project Management Office Application Administrator

SocialMedia.org

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for leading my company's membership in the community, recruiting members, driving conversations, making connections and participating in an online community and several in-person sessions per year.

Board Chair

Mediaspan (previously koz.com)

• Managed website implementations, professional services, and support for numerous Fortune 500 businesses with a value of over $1 million annually.

• Worked with customers to ensure they received an outstanding implementation and support experience.

• Managed 10 employees and acted as a mentor to associates.

Client Services Manager

Free Press Newspaper

Developed the first online presence for the newspaper.  Responsible for site content development and training reporters on the publishing process.  Built relationships with the community through presentations and promotions. Excellent communication and organization skills required. HTML and graphic skills used on a daily basis.

Web Master/New Media Manager/Sales

EastLink Internet Services

Worked alongside owner to develop a local Internet provider. Grew the business from 0 to 3,000 customers. Implemented policies and procedures,. managed employees, sold and created web sites for businesses. Lead technical support customers.

Web Master / Manager of Internet Services

At Blue Cross NC, my role as Head of Social Media encompasses leading our Center of Excellence, where collaboration and strategic vision have enhanced our reputation and engagement across numerous departments. Our team's efforts in launching paid social campaigns have founded a dedicated Paid Media team, reflecting a commitment to digital innovation.

As Board Chair at SocialMedia.org, I steer high-level discussions and network expansions, contributing to a vibrant community of industry professionals. Harnessing tools like Sprout Social, Salesforce, Khoros and GaggleAMP, we've optimized our digital outreach, demonstrating my strategic acumen and dedication to excellence in social media leadership.

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