Future Studio

Future Studio creates mixed methods freelance teams to solve brands' problems

Co-Founder

Moresight

Solving marketing problems using consumer insight, brand strategy, and scenario planning, for the likes of The Arts Council, Coloplast, Dorset County Council, Electronic Arts, Constellation Brands, Diageo, Ivy Farm, Ikea, Meta, The North Face, PayPal, Pepsico, Pladis, Simmer and Southwark Council.

Strategist

Condé Nast College of Fashion & Design

Teaching students about insight, brand, strategy and scenario planning.

Visiting Lecturer

The 30 Minute - University of Planning

Mentor

London College of Fashion, University of the Arts London

Associate Lecturer - strategy, research and scenario planning

I cycled over 2500km from Greece to The Netherlands, passing through Macedonia, Serbia, Hungary, Austria and Germany on the way. FYI there are a lot of different cakes and cheeses in Europe.

Cyclist 

The Sound: Exploration Strategy Innovation

Partner

I set up The Sound's first office in Asia, servicing domestic clients, multinationals operating in India, and regional and global clients. The business grew to a team of 8 working on projects across the region, and I personally led critical projects in India and across APAC. 

Clients/projects included: 

Market entry strategy and value proposition for Facebook
Brand positioning for Hotstar
Corporate brand strategy for Star TV
Brand positioning for Tinder
Denim innovation for Lee Jeans
U&A and product innovation for Android One
Brand strategy and creative development for Pixel 2
Segmentation illumination for Google Australia
Strategy and value proposition for Google App in Japan and Indonesia
Strategy for Google Play in Taiwan and Japan
Global brand strategy and creative development for Vans
Global positioning for Facebook

Managing Director, India

Designing and running strategy and insight projects, advising on outcomes and implications. I worked on on significant strategic and tactical challenges, including: 

Global brand positioning for Timberland
Influencer target understanding for Vans
Creative development for Vans
Global creative development for Axe
Creative development for the Rugby World Cup
Pan-european creative development for Nestle Purina
Product innovation for Beam Global
Unlocking South African masculinity for Axe
Own brand positioning for Sainsbury's 
TU UX and consumer understanding for Sainsbury's 
Content strategy and UX for Sainsbury's

Director

Business development and project work, including: 

Creative development in Russia for Kraft Belvita
UK consumer exploration for Smirnoff and Captain Morgan
Consumer exploration and creative development for Guinness Africa
Product and retail innovation exploration in the US for Pernod Ricard
Global creative development for Absolut
Creative development for Dove
Concept and comms development for Hellmann's
Understanding contemporary femininity for Baileys
Unlocking the lads' night in for KFC
Exploring family takeaway rituals for KFC
Innovation workshop for Doritos
Brand positioning and semiotic understanding of biscuits for McVities
Understanding the relationship between pleasure and skincare for Unilever in the US and India

Associate Director

Account Planning Group India

The Account Planning Group is the authority in advertising and communications strategy, and exists to improve the practice and profile of communications planning.

Head

London College of Fashion

LCF asked me to deliver a series of lectures and workshops designed to broaden student's skillsets by teaching them about the branding, insight and the relationship between the two.

Special Lecturer

Crowd DNA

Business development and project work, including: 

UK Tribes, the groundbreaking study of UK youth subcultures for Channel 4 
Exploring the mechanics of word of mouth and influence for The Guardian
Running the "semi-official" blog for the PlayStation 3

Played a critical role in setting up and establishing Crowd DNA

Account and Business Development Manager

I'm an award-winning brand strategist and consumer researcher, and a member of the Chartered Institute of Marketing. I also teach strategy and scenario planning at London College of Fashion and Conde Nast Fashion Academy.

I've led numerous global insight, brand strategy and innovation projects in technology, fashion, alcohol and FMCG, and have on-the-ground experience leading projects and fieldwork all over the world

In 2015 I left London to open an office in Mumbai, where I lived for the next two and half years. It was the hardest but also the most rewarding thing I've ever done. Over my time in Mumbai I grew the business from one person borrowing a desk in an advertising agency's office, to a team of eight working on brand strategy, insight and innovation projects across APAC.

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