James McFarlane's Linkedin Analytics

A highly experienced and motivated senior SALES & TRADE MARKETING MANAGER with a wide range of valuable skills working in the Drinks (beer and cider) and Sports hospitality industries over the last 27 years. 4yrs living in Japan with intermediate language proficiency. Worked at Nagano Winter & Sydney Summer Olympics. Creative, hard-working and tenacious with a proven ability to engage teams to deliver results in challenging and competitive commercial environments. Achieves sales budgets, brand building goals and profit targets. KEY SKILLS ϖ Strong commercial awareness combined with creative flare to produce innovative solutions ϖ Excellent customer and stakeholder relationship building and first class key account management skills ϖ Persuasive and structured selling and negotiation skills, always seeking a win-win solution ϖ Provides successful team management, leadership and coaching by an approachable manner and delegating style with the ability to make tough decisions ϖ Strategic thinker and problem solver Excellent communicator, comfortable at all levels from front line customers up to Board level CAREER HIGHLIGHTS ϖ Business Growth: On track to deliver the 2016 gross profit budget of £9.9m ϖ Brand Building: Estrella Damm beer: exceptional year on year volume growth (>20%) for the last 5 years. Played a key pivotal role in building sales of Corona Extra from 10k cases/yr to 5m cases/yr over a 9-year period making Corona Extra the no 2. best-selling bottled beer in the UK ϖ Teamwork: Integral part of a senior marketing team that launched Rik Mayall as “The Bombardier” – an industry leading marketing campaign that helped grow the sales and value of Bombardier Beer ϖ Business Leadership: Hired, trained and coached a Field Sales Manager and new Field Sales Team of 12 post graduates for the On Trade. Excellent track record of successful team management & leadership of a national sales team ϖ Olympic success providing first class hospitality for VIP customers at two Olympic Games