James Riseman

SaaS Labs

SaaS Labs is s Sequoia-backed, Series B company focused on communication- and AI-based solutions for Sales and Support agents in SMB and mid-market companies. I'm building out the PMM function here with a focus to make PMM the "force multiplier" for all go-to-market efforts. PMM oversees pricing, packaging, positioning and messaging.

Head of Product Marketing

MarTech Review

Started consultancy focused on improving data-driven marketing. Primarily have three types of (VC-backed) clients:
-Growth marketing and analytics for data-driven companies, like Farewell, Domino Data Lab, Opsani and HouseKeys. 
-Product marketing and marketing leadership for very technical companies, like Domino Data Lab, Treasure Data, Cleanlab, Clearspeed, PubNub, YotaScale, Weaveworks, and BrightFunnel. Spearheaded Forbes and developer press coverage for PubNub.
-Data science product leadership for companies like Plate IQ.
Co-hosted regular events on Demand Gen: www.meetup.com/demand-gen/

Principal

Mighty Capital

Portfolio companies include Airbnb, Amplitude, DigitalOcean, Fabric Genomics, and other product innovators.

Limited Partner

Treasure Data

SoftBank-backed Treasure Data is the leading enterprise CDP (Customer Data Platform) with hundreds of customers in the Global 2000. James is responsible for technical storytelling, and drives:
-Product launches
-Technical storytelling
-Product demos

Director of Product Marketing

New Relic, Inc.

Led Analytics/ Insights and front-end (Browser & Mobile) Product Lines, and managed team of product marketers.

Rocket Fuel Inc.

Led launch of Rocket Fuel PMP (private marketplace)

Principal Product Marketing Manager

Cisco Systems

Led Go-to-Market and launch for Cisco WebEx Meetings Server. Promoted to lead Go-to-Market for all WebEx meetings products & services.

Senior Manager, Product Management & Product Marketing

RealtyJoin

Creator behind social networking site for the real estate industry. Launched in early 2010 with over a dozen partners and thousands of members. Built and managed development team.

Co-founder & Advisor, Technology & Strategy

Storytailor

Built personal video studio and Web hosting business from scratch. Transformed business to cloud-based software company. Recruited engineers, developed prototype, and pitched angel investors and VCs. Sold dozens of clients before shelving business.

Founder and President

Nuance

Leading speech recognition company. I specialized in product management, marketing and business development for speech and voice security applications.

Senior Product Manager & Product Marketing

Experienced entrepreneurial, strategic leader who is passionate about new product innovation and success. Brings unique blend of technical know-how and understanding, with business insights, drive and creativity. Has led successes and teams across range of functions and industries, including product management, product marketing, growth marketing, consulting, software development, economic modeling, commercial real estate, and residential real estate. But enjoys tech companies the most, especially in analytics, marketing technology, and AI/ machine learning.

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