Leading buildout of Marketing Operations, MarTech, Analytics, Contacts and Demand Generation function, leveraging Salesforce, Pardot, Datorama and Marketing Cloud technologies. GHD is a growing international professional services firm driving a sustainable future through water, energy and design solutions.

Marketing Ops COE Leader

Oracle

Led business transformation & technology initiatives in analytics, data science and contact database health resulting in 30-100% improvements to marketing and sales effectiveness in different areas from segmentation to engagement to adoption
-	Lead 5 global teams of 80+ Ops, BI, SQL and Python developers, web analysts and data engineers into organization deeply focused on improving business results and employee skill development in collaboration with many functions across the company
-      Lead annual goal strategic planning, KPI design and achievement initiatives for CMO and global marketing org
-	Led the data and analytics vision and roadmap from prioritization, requirements to implementation and insight delivery in metrics ranging from traffic and contacts to leads, cloud usage and pipeline 
-	Launched new reporting capabilities & data science models in Cloud adoption, Pipeline, Paid Search and Media goal dashboards with new predictive and ROI models to truly understand campaign success and customer buying behavior resulting in >20% pipeline growth and cost savings
-      Collaborate with MarTech and IT on tech stack, process improvements and resource alignment
-      Presented to audiences of up to 2500, as well as key industry analysts and customers on our products
-	Consistently Top-rated leader throughout tenure

Vice President of Analytics and Data Science

Led global team of 50+ resulting in Analytics platform growth from 100s to 10,000+ annual users and 15+ million queries per year
-	Global systems and process improvements resulting in 2X pipeline/revenue generation
-	Partnership with Sales and Marketing leadership to define and deliver successful projects in machine learning, predictive intent data and systematic improvements to lead flow process
-	Led deeply technical and functional teams in project implementation of new scorecards and metrics for customer consumption, event and digital campaigns, paid search/media tracking, and marketing pipeline attribution models
-	Redesigned sales chat customer experience end-end resulting in >100% growth in sales pipeline creation, reduced time to chat and improved exit survey scores. Lauched sales chatbot with NLP.

Senior Director, Global Customer Analytics and Lead Optimization

Increased global lead conversion rate 3X and launched new marketing automation system  
-	Deployment of customer & results centric analytics platform for marketing and sales for real-time analysis, focus on key performance indicators and continuous improvement of the marketing function
-	Consolidated global marketing automation systems for campaigns and nurturing onto single instance of Eloqua (OMC) via partnership with Marketing Technology team
-	Collaborated with Sales to implement lead scoring rules based on digital body language 
-	Deployed mobile analytics solution for interactive executive reporting

Director Business Intelligence

Sun Microsystems

Accountable for company-wide implementation of Salesforce.com for lead generation, scoring & results reporting
-	Managed team of operations, systems, measurement, and market intelligence professionals
-	Produced TAM, Market impact and growth projections for Marketing and Sales Executive teams
-	Awarded Sales Bravo prize for driving marketing strategy on Elite Customer Program
-	Led initiatives for Customer Engagement Programs, New product launch process, Industry Marketing, Market Segmentation & Coverage Strategy

Group Manager, Business Operations

Led marketing strategy sessions resulting in new product, pricing and developer marketing strategies
-	Managed staff operations for Chief Marketing Officer
-	Executive Agenda planning and project management for people, process and organizational transformation

Chief of Staff for Chief Marketing Officer

IBM Global Business Services

-	Built new Program Management Office (PMO) for Insurance Company to improve efficiency and success for dozens of concurrent corporate initiatives. 
-	Guided adoption of best practice project management through new governance processes and standardized templates. Authored communications and supporting website

Strategy & Org Change, Sr Consultant

PricewaterhouseCoopers

-	Strategic Change Consultant delivering projects for technology system's implementations, acquisitions, divestitures, and business process improvement
-	Clients included: Network Appliance, Hewlett-Packard, Agilent, Cadence Design Systems, Philips Electronics, State Compensation Insurance Fund and McKesson
-	Coordinated 3 workstreams for ERP & Supply Chain implementation supporting the move to international contract manufacturing and a complex tax strategy for 1500 end users
-	Led Training and Change Strategy work stream for full scale CRM implementation and employee rapid adoption by 3000 employees
-	Engineered acquisition workload redistribution to avoid headcount reductions. Coordinated team of 5 analysts and 10 attorneys through an adverse impact analysis. Exceeded turnaround time objectives by an average of 3.5 days during merger
-	For supply chain implementation, partnered with marketing to deliver global campaign to educate customers about new features and improve utilization of self-service support options

Strategy & Org Change Consultant

15+ years Analytics leadership experience driving better business results for Marketing, Sales and Operations. Passionate about uncovering those data-driven insights, as well as finding the latest technology for competitive advantage, I can translate your challenges into scorecards and insights that will help you transform your results!

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