Publicis Groupe

Reviewing daily pacing of key accounts, confirming and building out insertion orders in various DSPs, and managing both internal and external communication on behalf of clients.

Senior Programmatic Analyst

PureCars

Part of a dedicated Tier 2 automotive business team, where my primary responsibilities revolved around leveraging the capabilities of DV360 and Amazon DSP for optimal digital advertising solutions.

Sr. Performance Manager, Programmatic Display & Video

Sunny Media

Sunny Media Group consisted of 3 different brand divisions. For the last 3 years, I served in all 3 divisions of our company. 

Automotive Division - Sunny Media specializes in helping auto dealerships leverage a strategic blend of digital and traditional marketing and advertising to increase sales.

I specialized in owning Multichannel digital marketing campaigns.  This included purchasing both Direct Buy, and Programmatic Media  I worked on Demand-side platforms (DSP), Supply-side platforms (SSP), and Ad Exchanges. I also managed client relationships, coordinated our RFP process, reported on KPIs, measured ROI, and owned end-to-end digital media campaigns.

Digital Media Specialist

Health Bright Marketing

Health Bright Marketing is a full-service healthcare marketing agency, producing highly creative marketing campaigns that strategically engage prospects, differentiate from the competition, and enhance each client's competitive advantage.

I served as a Digital Campaign Manager, assisting in new client acquisition, e-mail marketing, client reporting, and subject matter expert for digital tactics.

Amplified Full Circle

Full Circle Agency was the non-automotive division of Sunny Media.  This division included our Financial Services, Mortgage Industry, Home Construction, & E-commerce clients.

Brighton Triumph

I accepted a 90 day Short Term Contract w/ Brighton Brighton Triumph and Harley.  There I served as Brighton Triumphs main Triumph motorcycle sales agent. My duties included:

The promotion, Advertisement, and sales of Triumph Motorcycles. 

Maintaining and updating  all of our social media channels, including Instagram, Facebook, YouTube, Text Club, etc. 

Creation new online lead sources via social media. 

Demo products, and review payment options, rates and terms, warranty & protections.

Sell the value of Foreign Branded motorcycle in a market dominated by Harley Davidson.

Triumph Motorcycle/ Internet Sales Manager

The Suburban Collection

Worked as a BDC manager and online digital marketer for the dealer group. My duties included Instagram Marketing, Facebook Advertising, Video Marketing.

Business Development Manager

Self

I specialized in building lead funnels, sales funnels, for clients.

I also design websites on both the Wordpress & Wix platforms.

I am familiar with the following tools:  Google Adwords, Google Analytics, Jaaxy Keyword Research, SEO audit software, affiliate networks like Commission Junction, Amazon Affiliates, and many others.

Freelance Digital Marketer

CDK Global

I served as a Digital Consultant  for General Motors Dealerships all across the United States.  I worked with Chevrolet, Buick, GMC, Cadillac, helping create unique marketing messages for each brand's audience.

As a regionally aligned Consultant, I was responsible for Managing a unique physical territory consisting of anywhere from 40-60 dealerships at a time.

In addition to Digital Marketing Consultation, I also served as a process improvement specialist for my dealerships.  My work included examining inhouse sales processes and seeking way to both maximize efficiency and retain existing Customers.

I was promoted to the role of Subject Matter Expert in the area of Website Personalization and Branding.

I was also responsible for training and onboarding both new General Motors Corporate Staff as well as dealership employees.

A key component of my role was the use of soft skills such as Influencing without Authority, Cold Calling, Building Trust with new clients, and Time Management.

Account Advocate

GENPACT

I was promoted to an Adwords Sales team within Google.  My role was to cold call Google Adwords customers and attempt to upsell them on various Google products.

I was responsible for managing client budgets, goals, and measuring the the success of their Adwords Campaigns.

I was fully trained in use of both the Search and Display networks, Youtube, Adsense, and Google Anayltics.  This training allowed me to create custom advertising approaches that were unique to each client. 

I would be assigned approximately 400 Accounts a Quarter, and manage my own Book of Business.

Senior Account Manager

I served as a Tech Support Analyst for Google's Adwords Division. 

My role involved working in a high pressure, high volume environment, where I attempted to solve complicated Tech Support, Billing issues, and User Administration issues. 

I also used my specialized Google Adwords knowledge help clients create creative and engaging ads on the Adwords Platform.

Online Marketing Specialist

I leverage my expertise in programmatic media buying to deliver optimal digital advertising solutions for Tier 2 automotive clients. With over 4 years of experience in multi-channel campaigns and end-to-end media process management, I have a results-oriented approach that ensures maximum value and ROI for our partners.

My skill set spans across various platforms, such as DV360, Amazon DSP, Amazon OTT, META Business Suite, and TikTok Growth, as well as direct buy processes, including ad exchanges and direct media buys. I also excel in client strategy formulation, from cold outreach to RFP creation, negotiation, reporting, and showcasing ROI. Additionally, I have a certification in The Complete Ethereum Course and multiple publications on Medium, where I share my insights on metaverse and financial literacy. I'm passionate about digital optimization and innovation, and I'm always eager to learn and grow.

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