Jamie Young's Linkedin Analytics

Health & Wellness brands face unique advertising challenges that if not addressed leads to losses on their bottom line and wasted time. Without addressing these issues, brands will waste weeks & months on testing creatives, which is guess work at this point leading to weak ROAS that is sub 1x Symptoms of Poor Advertising Fundamentals include: - Copying what everyone else is doing( you look & sound like everyone else, leading to low engagement ) - Lack of Clarity in Messaging ( A tendency to focus excessively on either "science" or "branding aesthetics" both of which lead the customers to wonder, what does this actually do ? ) - Poor Positioning ( How is your product better and/or different than what is out there and why they should go with you rather than other options ) The result of this is Redlining on the balance sheet, and wondering how are you going to fix this. The solution is simple: - Develop creatives that effectively speaks to your market's desires that pulls them into the Advertisement - Create Simple & Concise Messaging that presents your brand in the most compelling light - Occupy a singular position in your customer's mind, such that you have no comparison. Leading to price elasticity, allowing you to charge the prices your brand deserves. If you are a brand owner that is committed to successfully scaling your business then you can either continue doing what you are doing... and see where that goes or decide to grow with us and have your peers wonder how you do it.