Spear Education

Vice President, Marketing

Acentra Health

Acentra Health, formed in 2023 by the merger of industry leaders CNSI and Kepro, combines public sector knowledge, clinical expertise, and technological ingenuity to modernize the healthcare experience for state and federal partners and their priority populations. 

• Led external-facing rebranding and strategic marketing direction for two merged companies (CNSI and Kepro), forming Acentra Health in June 2023
• Executed internal and external presence of the new brand, increasing brand equity and effectively conveying the new mission and company direction 
• Implemented modern growth and content marketing strategy with an emphasis on increasing demand generation, organic website traffic, and social media followership

Vice President of Marketing

PointClickCare

Audacious Inquiry is a health information technology and policy leader, improving care delivery for millions of Americans via an all-in-one, SaaS-based care coordination platform. [Acquired by PointClickCare, 3/22]

• Established a modern marketing taxonomy and content-fueled demand funnel, driving increases in organic SEO web traffic, downloadable assets, and scheduled demos, YoY
• Executed HubSpot-Salesforce integration to provide company-wide transparency, deeper data insights, and account-based prospecting opportunities across all stages of the buyer’s journey
• Implemented a highly adopted social media advocacy program across the company to promote content and brand awareness, leading to a 350% increase in organic social followers, YoY

Director of Growth Marketing 

Optum

ConnectYourCare is a leading administrator of consumer-directed healthcare accounts and tax-advantaged benefits. [Acquired by Optum Financial, 11/20] 

• Built and led a team responsible for a rapidly expanding content ecosystem, inclusive of full-funnel marketing operations and automation, heightened brand and public relations awareness, and end-to-end demand generation programs supporting sales enablement, client expansion, and new product development
• Boosted organic website traffic via high-converting content, SEO, and social media growth, contributing to increases in annual revenue 
• Directed the development of award-winning “Health to Wealth” employer thought leadership and “Health Savings Academy” educational content programs to drive plan satisfaction and lower costs

Director of Marketing, Content & Creative Strategy 

Tricerat

Tricerat is a leading developer of B2B desktop/mobile software solutions, dedicated to ‘simplifying IT’ for system administrators

• Doubled website traffic in less than 12 months by identifying areas for growth and improvement in content and structure, keyword selection, on- and off-page optimization, as well as through search engine marketing and social media advertising
• Increased inbound lead volume in current markets, while broadening audience reach in newly identified industry verticals, through strategic and effective content curation
• Streamlined the product download environment to help end users self-educate/self-select the best-fitting software solution for their infrastructure, leading to a significant reduction in trial version abandonment for new users and support-guided updates for existing customers

SEO and Content Marketing Manager

Maximus

Maximus is a leading health and human services administrator for the government and private sector businesses.

• Implemented an integrated marketing strategy to build brand recognition and increase SaaS-based product adoption in B2B markets, resulting in YoY revenue increase and sustained operational efficiencies
• Managed all aspects of digital marketing to ensure projects were within budget and met revenue goals, including email marketing, social media, and SEO/SEM spend
• Developed copy and designed creatives for all marketing collateral, including digital media, web, sales presentations, interactive webinars, training demos, whitepapers, advertisements, direct mailers, product sheets, and e-newsletters

Sr. Marketing Manager

CreditXpert Inc.

CreditXpert is a provider of credit score analysis software for financial institutions (B2B) and consumers (B2C)

• Developed and executed turnkey marketing strategies/solutions to support sales of credit analysis and management software within the mortgage industry, via business-to-business channels, and within the direct-to-consumer market, for personal finance and credit awareness
• Managed the content, design, and dissemination of digital marketing campaigns and product marketing/product training collateral, which effectively increased product adoption volume and efficiency of customer utilization
• Increased media exposure through production of SEO-optimized web content, press releases, syndicated content, company thought leadership articles, and print/digital advertisements

Marketing Communications Manager

NASA Center for AeroSpace Information

• Researched, wrote, edited, and fact-checked feature articles for each issue of Spinoff, NASA’s premier annual publication featuring companies that commercialize NASA technology for use on Earth
• Managed internal public relations efforts to inform members of the public and the media of how space research benefits everyday life
•Wrote and edited documentation for several external NASA projects and newsletters, including the Space Agency’s Fiscal Year Budget Report and the United Nations’ annual statement on “Peaceful Uses of Outer Space”
• Received 2004 NASA Public Service Group Achievement Award for outstanding accomplishments in contributing to the NASA mission

Managing Editor and Senior Writer

The Advisory Board Company

The Advisory Board Company is the leading provider of insight-driven performance improvement software and solutions to the rapidly changing health care and higher education industries.  Through its innovative membership model, the company collaborates with more than 230,000 leaders at 5,000 member organizations to elevate performance and solve their most pressing problems.  The company provides strategic guidance, actionable insights, web-based software solutions, and comprehensive implementation and management services.

Marketing

Growth Marketing | Demand Generation | Brand Strategy | B2B SaaS

Modern Growth Marketing leader with extensive brand management, demand generation, and business development experience. Proven ability to effectively lead teams, drive revenue, and provide consultation in accordance with top corporate priorities. 

Specialties: 
Integrated Sales and Marketing Strategy | B2B SaaS | Brand Equity | Value Messaging and Positioning | Content Marketing | Graphic Design and Creative Direction | Product Launch & GTM Product Strategy | Public Relations | Digital Inbound | SEO Website Optimization and Conversion Rate Optimization | Search Engine Marketing | Demand Generation | Marketing Operations | Account Based Marketing | Competitive Intelligence | Best Practice Implementation

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