RealSelf

Led, managed and executed email campaigns, optimizing performance through data-driven strategies and personalization. I maintained email lists, automated workflows, built consumer journeys, implemented targeted segmentation, and leveraged analytics to drive engagement and conversion.

Email Marketing Manager

Alliant Credit Union

Led and managed all email marketing and marketing automation efforts. This includes creating and executing strategies to engage and retain customers, drive growth and conversions, automate workflows, and achieve business goals through targeted and personalized email communications.


Manage, develop and execute email marketing campaigns including automated lifecycles, onboarding, acquisition, lead generation, and triggered campaigns. 

Responsible for QA testing and ensuring all emails follow brand guidelines, CAN-SPAM rules, and financial regulations. 

Collaborate with cross-functional teams in building email journeys - define campaign goals and objectives, target segments, email strategy, workflows, creative and KPI requirements. 

Develop and implement a/b test plans, optimization, and segmentation strategies for continuous email improvement. 

Track, analyze, and report email performance, providing insights and recommendations to product managers and stakeholders. 

Implemented and streamlined email design and development process, cutting down production time by 50% and reduced coding errors. Ensured email templates are compliant and on-brand. 

Develop, manage and execute customer journeys, automation processes, lead capture forms, and data list import/export  within our marketing automation platform.

Initiated and implemented a modular email design platform that significantly improved email design and development process, reducing development time by more than 75%, reduced coding errors, and delivered consistent on-brand email templates.

Founded and led InspirASIAN, Alliant's Asian Employee Resource Group (ERG) to promote cultural awareness and assist Asian community's professional and personal growth.

Email and Marketing Automation Specialist

Manage, build and deploy Alliant's communication and promotional e-mail marketing campaigns, including one-time, automated, triggered, and dynamic e-mails. Responsible for also testing and ensuring all emails follow brand guidelines, CAN-SPAM rules, and financial regulations.

Email Design Specialist

Web Developer

CCH, a Wolters Kluwer business

Responsible for the design and development of several multi-touch marketing campaigns such as landing pages, microsites, html emails and newsletters to promote various tax products and to increase lead generation. Other tasks also include website maintenance and troubleshooting.

Designed and developed a mobile site for CCH’s User Conference using jQuery mobile and converted various landing pages and html emails to responsive design to accomodate tablets and mobile devices.

Sr. Web Developer / Designer

AccuQuote

Responsible for all stages of web design and development including conceptual design, front-end development, usability testing, cross browser testing and maintenance. Ensured company web sites are cross browser friendly, web standard compliant and SEO optimized. 

Designed and developed multiple landing pages using Adobe's Test and Target for multivariate testing and A/B split tests.

Redesigned and restructured company website by building new templates and converted site layout from tables to CSS. New design concept resulted in increase of lead generation and conversion rate.

Worked closely with web marketing analysts, marketing manager and copywriters with designing and developing new offline and online creative concepts for banner ads, print, direct mail, emails, newsletters and landing pages. Visual design and imagery is based on data obtained from web analytics tools (Omniture and Google Analytics) to effectively market ads to target audience. 

Directed and edited life insurance videos using Adobe Premiere and Adobe After Effects.

Developed Facebook applications to effectively drive traffic and engagement to social media page.

Sr. Creative Specialist

Results-driven email marketing pro with 10+ years of experience. I love building emails that connect with people and drive results! From B2B to B2C, I've optimized customer lifecycles, used data for segmentation and personalization, conducted ab testing and automated workflows. I'm all about making connections through personalized emails that people actually want.  I'm a passionate email marketer who knows the power of a good email. 

When I'm not working, you'll probably catch me at my kids basketball, softball and football games. I also love game nights, trivia, and playing the piano.

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Want to drive more opportunities from LinkedIn?

Jacqueline Leano, CDMP, PCM's Linkedin Analytics