Jacqueline Leano, CDMP, PCM's Linkedin Analytics

Outcomes-drivien Email Marketing Strategist with more than 8 years of experience in all aspects of email marketing and automation. I am passionate about a/b testing and optimizing user journeys and flows for continual improvement to ensure that we are delivering the best email experience to our members. When I'm not working, I enjoy hosting and participating in fun team-building activities and volunteering through Alliant's social initiatives and charitable activities. Founded and led InspirASIAN, Alliant's Asian Employee Resource Group (ERG) to promote cultural awareness and assist Asian community's professional and personal growth. Led Communications Committee by coordinating email communications with cross-functional teams to boost visibility, generate efficiency, minimize member calls, and improve member experience. Initiated and implemented a modular email design platform that significantly improved email design and development process, reducing development time by more than 75%, reduced coding errors, and delivered consistent on-brand email templates.