eCom Email Marketer

Your weekly dose of retention strategy, actionable insights, & exclusive industry news brought to you from the minds of experts Chase Dimond & Jimmy Kim.

Marketing Advisor

CBF Labels Inc.

Marketing

Houzz

Manage advertisement packages for 1000 accounts
Optimize professionals profiles to generate leads and increase exposure 
Request testimonials from clients on the professional's behalf

Support Specialist

The Ticket Group

•	Accurately add and manage season seat inventory for 40 venues
•	Communicate and solve problems with the fulfillment department
•	Organize contracts and various documents to increase efficiency
•	Run weekly sales reports to present to the President
•	Traveled to venues across the country to enhance relationships with the representatives
•	Recruited and trained an assistant to expand the department

Inventory Manager

Belle & Bunty

•	Provided content for blog/social media sites and helped reach 10,000 Instagram followers
•	Updated and enhanced their look book and initiated new projects
•	Adapted to and independently navigated new country

Marketing Intern

Ensyd

Social Media Intern

Live Nation Entertainment

•Helped set up the VIP lounge before events
•Worked with a team to solve problems
•Assisted with ticket shipments to season ticket holders

Premium Seat Intern

CBF Labels, Inc.

•	Increased proficiency of order processing by training staff in new software  
•	Enhanced brochures and catalogs resulting in higher brand awareness
•	Shadowed members of different departments and attended and observed meetings with clients

Intern

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me a message so we can chat further. Thanks!

Hiring great people is hard.

Letting them lead is harder.

Most companies bring in great talent...

Then spend half the week telling them what to do.

That’s a colossal waste of time, energy, and money.

The whole point of hiring great people is to let them show you a better way.
To bring solutions you wouldn’t have thought of.
To push your thinking, not just execute it.

Here’s how I think about it:

→ Hire great people.

→ Give them space - to learn, observe, and understand.

→ Align on where you’re headed - and where they want to take you.

→ Then get out of the way.

If they’re really the right hire,
they’ll tell you what to do — not the other way around.


Credit: David Manela

Jamie Dimond

99% of people get a degree, get a job, then stop learning.

High performers ensure after-hours learning is a habit. They're obsessed with learning and becoming 1% better each day.

I used to waste my lunch breaks while working in finance binge-watching Youtube. My people leader at the time suggested I make a change.

He gave me Ted Talks to watch instead. Later on he assigned me books to read like Carol Dweck "Mindset."

Over the next 2 years I got promoted constantly. 

All the learning changed how I viewed the world. It help me develop EQ instead of IQ. 

Bizarrely, the learning journey also helped me heal from mental illness. 

You don't learn once then earn for the rest of your career. No. Use self-learning to upgrade your career and explode your value.

Am I missing anything?

Credit: Tim Denning ( go follow him )

Aussie writer with 1B+ content views in 10 years | I teach people to use writing online to create career opportunities | Let's connect: tim@timdenning.com

Shinell Thompson

One of my favorite leadership quotes:
"Train people well enough so they can leave.
Treat them well enough so they don’t want to."

This is exactly what happens when you teach your marketing team to speak finance.

Train them well:
→ Show how cohort data translates into company revenue
→ Explain how revenue and margin flows through P&L
→ Teach the principles of variable vs. fixed expenses
→ Demonstrate how investment shifts impact short- and long-term outcomes

✅ Now they understand the impact of the investment they deploy and how it maps to the company financials.

Treat them well:
→ Make sure they have clear targets
→ Stop having strategy meetings without them
→ Let them own the north star and give them the tools to track progress
→ Actually listen when they share what’s working

✅ Now they’re challenged, trusted, and empowered to execute the how while working with you on the what.

In turn, as CMO you elevate yourself to focus on what matters - the why
1️⃣ Challenge the company’s long-term assumptions and investment strategies with CEO
2️⃣ Brainstorm with the CFO on new ways to win
3️⃣ Have a real seat at the board table

Everyone working toward the same goal
That’s when marketing turns into growth.

Credit: David Manela

Most people stop at “I can’t.”

But the real breakthrough happens when you switch it to “I’ll learn.”

That small shift rewires how you face challenges:

Obstacles turn into opportunities
Failures become feedback
Effort becomes progress

The truth is, you don’t need to know everything right now.
You just need to be willing to learn.

👉 What’s one skill you once thought you couldn’t do - but later learned?

Marketing looks fun… until you’re five years in.

Welcome to real-life marketing: 
Where creativity meets chaos.

Everyone thinks it’s just coffee, brainstorms, and clever ideas.

But five years later, you’re managing clients, chasing deadlines, fixing broken links, and still explaining why "going viral" isn't a strategy.

If you know, you know.


 Image Credit: Jeremy Scott

Why Do Employees Really Stay? It’s Not Just Money...

While salary matters, it’s not the main reason people stay.

Here are 10 powerful motivators that make people commit:


1. Feeling valued

 Recognition builds loyalty and long-term
 emotional commitment.

2. Strong leadership

 Good leaders create trust, vision, and
 consistent support.

3. Growth opportunities

 People stay where they see a future for
 themselves.

4. Respectful culture

 Toxic environments push people away - 
 respect keeps them.

5. Work-life balance

 Burnout kills motivation; balance builds
 sustainable performance.

6. Meaningful work

 Purpose drives passion more than perks ever
 will.

7. Team camaraderie

 Feeling connected at work creates strong
 emotional ties.

8. Fair treatment

 Consistency and justice boost morale and
 build trust.

9. Autonomy and trust

 Empowered people feel proud and stay
 committed longer.

10. Good communication

 Clear, honest dialogue prevents confusion
 and builds unity.


Don’t just hire. Build reasons for people to stay.


Which of these matters most to you as an employee or leader?


Let’s open the conversation - drop your thoughts below.

Credit: Robertson Hunter Stewart

The smartest people I’ve met have one thing in common —
they’re teachable.

They ask questions.
They listen more than they speak.
They’re not afraid to say, “I don’t know — but I’ll find out.”

Being teachable isn’t a weakness.
It’s a superpower.

Because when you think you already know everything, you stop growing.
But when you stay curious, you keep evolving.

👉 Stay humble. Stay open. Stay teachable.

Stop wasting your budget.

Marketing without data is reckless.

You lose your edge.

Old-school marketing relied on gut feelings and guesswork. 

That era is over.

Today, data is everywhere. 

Every click, every view, every purchase leaves a trail.

Here’s how to open your eyes and win with data-driven marketing:

✅ Know why data matters:

- Data shows what your customers want.
- Data reveals what works and what fails.
- Data helps you spend less and earn more.
- Data gives you proof, not just guesses.

✅ Analyze and act:

1. Review your numbers weekly.
2. Spot trends and patterns.
3. Double down on what works.
4. Cut what doesn’t.
5. Test new ideas, but always measure results.

✅ Avoid common mistakes:

- Never trust your gut alone.
- Don’t ignore small data points.
- Don’t drown in too much data, focus on what matters.
- Don’t forget about privacy and consent.

✅ The best marketers are data-driven:

- They know what works, and why.
- They move faster and smarter.
- They build trust with real results.

Think of data as your marketing GPS.

It guides every move:

• Who to target
• What message to send
• When to launch
• Where to invest
• How to adjust

If you are still marketing without data, you are not just behind.

You are lost.

Marketing is changing fast. 

Data is your edge. 

Use it well, and you’ll never drive blind again.

Marketing without humor
is like pizza without cheese

You can serve it 

But 

No one’s coming back for seconds.
Funny doesn’t mean unprofessional.

It means relatable.
It means human.

People don’t remember the product.
They remember how you made them feel.

So make them feel good.

Add flavor to your brand. 
Not just features.

Most people think social media managers just “post content.”

A nice graphic here, a caption there… and somehow, followers appear.

If only it were that simple.

The truth?
Social media managers are the Swiss army knives of modern marketing.

Behind every single post, there’s:
🧭 Strategy – understanding who you’re talking to and why.
✍️ Copywriting – turning thoughts into emotions that move people.
🎨 Design – making ideas visual, memorable, and on-brand.
📊 Analytics – reading the data, not just the comments.
📢 Ads – amplifying what works (and killing what doesn’t).
💬 Community – replying, engaging, connecting human to human.

It’s not just about pressing “publish.”

It’s about building trust, consistency, and brand recall one post at a time.

So the next time someone says “you just post memes all day,” smile, sip your coffee, and remember:
you’re not just managing social media.
You’re managing perception, connection, and growth.

👉 To every social media manager out there keep the brand alive, one post at a time.

Credit: Bind Reka (go follow him)

Creativity is evolving faster than production ever could.
What used to take teams and timelines — now takes a single prompt.

Google’s Veo 3.1 changed how we generate cinematic video.
But invideo is changing how we create with it.

Here’s what that means for marketers, creators, and teams:

Realistic visuals — Veo 3.1 gives you film-quality lighting, motion, and consistency.

Story integration — invideo connects those clips into structured, finished stories.

Full production — scripting, editing, pacing, sound, and polish — done automatically.

It’s not about skipping the process.
It’s about removing the friction.

Because great ideas shouldn’t sit in drafts waiting for resources.
They should move — fast — from imagination to impact.

Watch Amber Crest, a full commercial created entirely using Veo 3.1 inside invideo.
Every frame and transition generated end-to-end in AI.

The takeaway:
Veo 3.1 gives you the realism.
invideo gives you the storytelling.
Together, they redefine what creative execution looks like.

Try invideo today → https://invideo.io/s/jamie
Comment “VEO” to know how to access Veo3.1 on invideo

Brand partnership • Sales and Marketing at CBF Labels

A few nights ago, I watched a car commercial that stopped me mid-scroll.
The lighting, the reflections, the motion — everything looked real.
But it wasn’t filmed.

It was made entirely inside invideo using OpenAI’s new Sora 2 model.

And that moment changed how I think about what’s possible for creators.

Sora 2 can generate lifelike scenes that feel like real shoots.
But invideo turns that raw capability into full-length, cinematic stories — ads, films, branded content — all created from a single prompt.

No watermark.
No time limit.
Just a finished story in minutes.

invideo doesn’t just build visuals.
It makes creative choices — hundreds of them.
Writing, pacing, sound, emotion, edit.
All the things that used to take a full crew.

And somehow, the final result feels human.

I’ve spent years in the creative space — working with tools that made things faster or easier.
But this is different.
This feels like what happens when imagination finally meets its match in technology.

Try invideo today: https://invideo.io/s/jamie
Comment “SORA” and I’ll DM you the setup I used to test it.
Select Ultra Mode for best results.

Google Ads isn’t the problem.
Your data is.

TrackBee studied over 1,000 Shopify brands that connected with Google Ads, and their findings explain why so many brands can’t scale profitably.

When tracking is incomplete, Google’s algorithm has no clue who your real customers are.

So your budget goes to the campaigns that look like they’re working…
while the ones actually driving revenue get ignored.

Once those brands fixed their data with TrackBee, things flipped fast:
📈 +115% more revenue correctly attributed
💰 +48% higher ad spend, used more efficiently (in just 30 days)

For agencies, that’s a game changer:
- Prove ROI instantly: show impact from day one
- Reveal what’s really working: clients finally see the full picture
- Scale smarter: every dollar starts pulling its weight

Most brands hesitate to scale because they don’t trust their data.
TrackBee changes that.

Server-side tracking + enriched shopper profiles mean you have data you can actually build on.

Scaling stops feeling risky and starts feeling profitable. 

Stop wasting ad dollars. Start scaling profitably → https://lnkd.in/gfSUa7jC

Fraud doesn’t always look like a stolen credit card.

Sometimes it looks like… a customer who got their order, kept it, and still filed a charge back.

That’s not a refund. That’s digital shoplifting.

And it’s draining $125B+ from ecommerce brands every year.

Here’s the problem → most fraud tools haven’t kept up. 

They only block stolen cards while refund abuse, return scams, and friendly fraud slip right through.

That’s why I’m excited about Chargeflow’s new launch: Prevent.

- Stops digital shoplifting before it kills your margins

- Scores identities, not just transactions

- Approves first, screens after (so no unnecessary declines)

Automates everything → your ops team doesn’t waste hours fighting disputes

This isn’t just fraud prevention… it’s a 360° shield for growth.

Check out Chargeflow’s Prevent launch on Product Hunt and sign up now to get your first 1,000 screened transactions free: 

https://lnkd.in/gZZ32cEP

Everyone’s talking about “holiday magic,” but the reality? It’s more like holiday math.

Omnisend just dropped a survey of 4,000 shoppers, and here’s the vibe check for 2025:

- 1 in 3 people start shopping before mid-November

- Most plan to spend just $250–$499

- Nearly half are using BNPL

- AI is the new shopping assistant (deal-hunting, gift ideas, even writing cards 🤯)

As a shopper, I get it. Budgets are tight, tariffs are annoying, and nobody wants to start January in debt.

As a marketer, the takeaway’s clear:

Stop betting on last-minute splurges. Build campaigns that feel early, thoughtful, and wallet-friendly.

Holiday 2025 isn’t about who yells the loudest. It’s about who makes the process easier.

Read the full report here: https://lnkd.in/gQ7xVU-Q

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