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Your weekly dose of retention strategy, actionable insights, & exclusive industry news brought to you from the minds of experts Chase Dimond & Jimmy Kim.

Marketing Advisor

CBF Labels Inc.

Marketing

Houzz

Manage advertisement packages for 1000 accounts
Optimize professionals profiles to generate leads and increase exposure 
Request testimonials from clients on the professional's behalf

Support Specialist

The Ticket Group

•	Accurately add and manage season seat inventory for 40 venues
•	Communicate and solve problems with the fulfillment department
•	Organize contracts and various documents to increase efficiency
•	Run weekly sales reports to present to the President
•	Traveled to venues across the country to enhance relationships with the representatives
•	Recruited and trained an assistant to expand the department

Inventory Manager

Belle & Bunty

•	Provided content for blog/social media sites and helped reach 10,000 Instagram followers
•	Updated and enhanced their look book and initiated new projects
•	Adapted to and independently navigated new country

Marketing Intern

Ensyd

Social Media Intern

Live Nation Entertainment

•Helped set up the VIP lounge before events
•Worked with a team to solve problems
•Assisted with ticket shipments to season ticket holders

Premium Seat Intern

CBF Labels, Inc.

•	Increased proficiency of order processing by training staff in new software  
•	Enhanced brochures and catalogs resulting in higher brand awareness
•	Shadowed members of different departments and attended and observed meetings with clients

Intern

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I'm currently working with one of the top LinkedIn Agencies. 

If you’re interested in learning about how we can help you level up your LinkedIn presence, send me a DM saying LINKEDIN.

Get paid for your impact.

Not your hours.

Too many people feel guilty charging what they're worth (including me 🙋🏻‍♀️).

So we lower our prices, overdeliver, and still feel like we have to justify our rates.

The truth?

You're not being paid for how hard you work.

You're being paid for the transformation you create.

Most people struggle with pricing because:

☝🏼 They measure by effort, not value delivered

↳ Just because it’s easy for you doesn’t mean it’s easy for them

This is why I’ve moved from hourly rates to outcome-based packages.

✌🏼 They focus on cost, not the “pain” of being exactly where you are

↳ The real question isn’t “How much do you charge?”

It’s “What’s the cost of not hiring you?” and if you believe that they can REALLY help you.

🤟🏼 They ignore the invisible value.

↳ Deep expertise, years of learning (and failing), and strategy aren’t seen but they’re FELT.

Your price isn’t for everyone. And that’s okay.

Because the right clients value what you do (and it’s worth every dime).

This is exactly why I don’t work with everyone. I work with people who recognize my worth:

↳ I 5X’d my salary in just a few years (as a job hopper)

↳ I pivoted 8+ times and landed dream roles at LinkedIn, Meta & Figma (and more)

↳ I transitioned from Sales, to Customer Success to Strategic Program Management (without a PMP)

↳ I give my students direct access to my high-quality network—recruiters, hiring managers & top professionals (who’s job you want)

This kind of stuff? Priceless.

And that’s exactly why I continue to invest in myself via coaching + professional development.

Because I’d rather pay to accelerate impact.

So let me ask you:

What’s the cost of staying exactly where you are?

And what’s the potential return on investing in yourself?

A new job? A happier life? More work-life balance? And what’s that worth to you?

Be honest with yourself 🙂

Credit: Jean Kang

Jamie Dimond

Marketing: 'Did we approve this?'
Sales: 'It’s already posted, darling!' 😁

I had a good laugh when I saw this image. Did this ever happen in your company?

Here’s why I don’t worry when our sales team creates content:

 • We share the same goals and vision.
 • We’re backed by a clear marketing strategy.
 • We know what key service values we want to communicate.
 • We understand that a brand isn’t built only through the company’s official LinkedIn page.
•In fact, it often feels more genuine when different people become brand ambassadors in their own way.
• And it’s totally fine to tell the same story in different ways - that’s what helps it stick.

Being consistently present with 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐚𝐧𝐝 𝐟𝐚𝐜𝐭𝐬 builds visibility, and over time, that helps people remember you. Even if they don’t need your services now, they’ll think of you when they do.

That’s why marketing and sales need more than just their own plans - they need regular, open communication, too.

Otherwise… well, you end up with situations like the one in the image. 😄

Credit: Zohaib Awan

Everyone needs to hear this:

You can be excellent at your job… and still be managed out unfairly.

Reno Perry’s quote needs to be heard!!

Not because of poor performance.

But because you spoke up. Because you didn’t play the game. Because someone decided you were a “problem”.

It starts subtly:
→ Fewer invites to key meetings, then none at all
→ Shifting expectations with no clarity
→ Feedback that’s suddenly cold or worse, non-existant

It’s not in your head. It’s a strategy.

And it’s cruel.

But here’s what they don’t tell you:

You still have rights. You still have options. And you’re not alone.

Here’s what to do if this is happening to YOU:

1. Document EVERYTHING
→ Conversations, changes to your role, emails. Keep your receipts.

2. Get clarity in writing
→ Vague goals and shifting targets? Ask for written objectives. They owe you that.

3. Know your rights
→ Your contract, HR policies, ACAS if you’re in the UK — arm yourself with knowledge.

4. Talk to someone
→ A union rep, HR, or a legal adviser. There’s strength in support.

5.Protect your peace
→ This is emotional warfare. Talk to people you trust. Look after your mental health.

Remember: You didn’t fail. You were failed.

Don’t let their silence or spin define your story.

P.S. Have you ever been managed out unfairly? What helped you take back control?

♻️ If you think this post could help someone in your network, hit repost.

Credit: Laura Morgan

The brain processes images,

60,000 times faster than text.

This is exactly why visuals matter more than you might think. 

Whenever anyone tells me;
★ The shot looks fine
★ No one will notice the different colour
★ Don't worry about the cover, it's what the pitch says inside
★ The thumbnail doesn't matter that much
★ Let's worry about lighting last 
★ Comic Sans font...

I cry a little inside. 

Credit: Aphra Kennedy Fletcher

In a world drowning in content, visual storytelling is your secret weapon. 

Design is more than just aesthetics, 
→ it's a powerful language of emotion, connection, and communication.

A visual choice is often the only chance, 
→ to stop someone mid-scroll, 
→ to hook someone into your story.
→ to convey your brand's message in a split second.

Even if the decision is 
→ handheld, 
→ selfie cam, 
→ using the little mic on old Apple wired headphones. 
This is a visual language decision and should align with what the content is communicating. 

Don't forget:
★ Colour Psychology: 
→ Your palette should align with your emotional message.

★ Hierarchy Matters: 
→ Use size, contrast, and placement to highlight key information.

★ Whitespace is your Friend: 
→ Don't fear empty space it allows things to breathe.

★ Consistency is Key: 
→ Develop a cohesive visual identity.

★ Try visual hooks: 
→ How can you use visuals to grab attention instantly.

For marketers, content creators, and brands, understanding the psychology of visual communication isn't just important – it's essential.

Do you agree? What font can't you stand? 👇🏼✨

♾️ Repost if this would be useful to your network.

Why is no one talking about why Duolingo’s social media marketing actual works.

It's not the owl or Dua Lipa jokes. It's not the trending sounds. It's not even their tens of millions in marketing budget.

It's because the people who make the content ARE the approvers.

Read that again.

Their social team can get posts up in immediately during major moments. No red tape. No "let me run this by legal real quick."

Their most viral hits came from L1s and L2s on the team.

The actual people doing the work.

Meanwhile, somewhere else their competitors are doing this instead:
- Making social report to PR
- Needing 3 approvals for a tweet
- Taking 2 weeks to "align on messaging"
- Watering everything down to be "safe"
- Killing any personality in editing
- Wondering why nothing works

Believe it or not I get. Social media feels scary. One wrong post and boom 💥

But you know what's scarier?

Becoming irrelevant because your team is too afraid to do anything interesting.

You can't go viral waiting for approvals. You can't build community with a committee. You can't win on social playing it safe.

Fear is expensive.

The best marketing happens when you hire good people and get out of their way.

Credit: Jason Mitchell

Ironically, the most effective piece of marketing I saw this week wasn’t digital. It was hand-delivered.

A handwritten note came through my letterbox at the weekend.

No link.
No sales funnel.
No algorithm.

Just:

“We’re cleaning gutters in your area. Want yours done too?”

And you know what? I picked up the phone and booked an appointment. 

Not because it was novel.

Not because it was clever.

But because it was direct, timely, and human.

So much of what gets labelled “marketing” is really just people trying to sound smart. Or scale too soon. Or go viral.

This wasn’t that.

It was someone doing the work, showing up, and just straight-up asking for the business.

And it worked.

Sometimes the best ideas in marketing are in fact the simplest.

Credit: Natalie Chappell 🩷

Saturday reminder:

You are more qualified than you know.

Credit: Motivational Lines

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