eCom Email Marketer

Your weekly dose of retention strategy, actionable insights, & exclusive industry news brought to you from the minds of experts Chase Dimond & Jimmy Kim.

Marketing Advisor

CBF Labels Inc.

Marketing

Houzz

Manage advertisement packages for 1000 accounts
Optimize professionals profiles to generate leads and increase exposure 
Request testimonials from clients on the professional's behalf

Support Specialist

The Ticket Group

•	Accurately add and manage season seat inventory for 40 venues
•	Communicate and solve problems with the fulfillment department
•	Organize contracts and various documents to increase efficiency
•	Run weekly sales reports to present to the President
•	Traveled to venues across the country to enhance relationships with the representatives
•	Recruited and trained an assistant to expand the department

Inventory Manager

Belle & Bunty

•	Provided content for blog/social media sites and helped reach 10,000 Instagram followers
•	Updated and enhanced their look book and initiated new projects
•	Adapted to and independently navigated new country

Marketing Intern

Ensyd

Social Media Intern

Live Nation Entertainment

•Helped set up the VIP lounge before events
•Worked with a team to solve problems
•Assisted with ticket shipments to season ticket holders

Premium Seat Intern

CBF Labels, Inc.

•	Increased proficiency of order processing by training staff in new software  
•	Enhanced brochures and catalogs resulting in higher brand awareness
•	Shadowed members of different departments and attended and observed meetings with clients

Intern

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me an message so we can chat further. Thanks!

You can tell a leader from a bully by how they act when someone disagrees with them.

Do they get defensive,
Shut the person down,
And belittle their point? 

Or do they pause,
Listen to understand,
And really consider the feedback?

Only the second one builds high-performing teams.

Here are 10 practical ways to act like a leader - not a bully - 

And encourage the kind of disagreement that makes teams better:

1) Ask EVERYone to share a concern before making a big decision

2) Say "What am I missing?" instead of "Any questions?"

3) Praise people publicly when they disagree respectfully

4) Go around the room and invite input from the quietest voices

5) Ask your team, "If this fails, why do you think it will?"

6) Assign someone to play devil's advocate in each discussion

7) Make it clear that changing your mind is a strength, not a weakness

8) Normalize phrases like "I see it differently" and "Can I push back on that?"

9) After meetings, privately thank people who raised tough points

10) Lead by example by disagreeing with your own ideas out loud


You won't get the best ideas by silencing disagreement.

And without those ideas, your team will never reach its full potential.

Instead, make it safe to speak the uncomfortable truths.

Agree?

Credit: George Stern

Jamie Dimond

The biggest failing of most leaders?

Trying to be liked all the time.

Now, don't get me wrong - 
Of course, you don't want your team to hate you. 

But if your focus is on being liked,

You're not going to tell people the hard truths or get them to do the things you need them to do. 

It's one of the hardest skills a leader can learn.

Because the truth is...

Humans are social animals;
We generally want to be liked.

It's how we've been successful in life so far. 

But in leadership, that instinct can hold you back.

Because no matter what you do, 
You can't control how others are going to act towards you.

You can only control how YOU act towards them.

There's a few ways you can handle this balance:

1️⃣ Earn respect; don't chase approval.
↳ This comes from consistency, fairness, and integrity.

2️⃣ Lead with your values.
↳ If your actions align with your values, you've done your part.

3️⃣ Don't take criticism personally.
↳ A strong leader listens, learns, and stays steady.

Great leadership is about doing what's right,
Even when it's not easy.

Act with integrity,

And the right people will respect you for it.

Do you agree?

♻️ Repost to your network if you found this valuable.
🔔 Credit: Gareth Lloyd

I called it “high standards.”

My team called it micromanagement.

Every update.
Every response.
Every decision had to come through me.

I thought I was helping.

But truthfully? I was afraid.

❌ Of mistakes.
❌ Of being blamed.
❌ Of not being seen as “in control.”

After 20 years leading global teams and coaching leaders into senior roles, here's the truth:

Micromanagement isn’t about your team.
It’s about self-protection.

❌ When you check every detail
↳ You're revealing your own insecurity.

❌ When you hover constantly
↳ You're leading from fear, not trust.

❌ When you control every decision
↳ You're blocking your team’s growth - and your own.

And the cost?

🔻 Your team feels stifled and anxious.
🔻 You lose credibility as a leader.
🔻 The best talent walks out.

(And you burn out in the process.)

Ready to lead, not hover? Start here:

✔️ Define success clearly.
➝ Spell out what “done” looks like.

✔️ Replace control with cadence.
➝ Weekly check-ins > daily pings.

✔️ Celebrate progress, not perfection.
➝ People grow when they feel seen.

You’re not there to be the smartest in the room.
You’re there to unlock brilliance in others.

What's your story of letting go? Share with me below ⬇️

____________


Credit: Meera Remani

Reminder: the “good old days” are happening right now.

I’ve been trying to keep this in mind lately.

It’s so easy to get caught up in chasing what’s next, but I know there’s a version of me in 10 years who’ll miss this exact stage of my life:

The quiet mornings making coffee in my kitchen.
The familiar faces I see in my building.
Even the everyday chaos of juggling work and life.

So I’m working on slowing down just a little more.

Actually tasting my coffee instead of inhaling it.
Noticing the details on my walk to the store.
Really listening when a friend tells me about their day.

It’s nothing dramatic.

Just trying to catch the small things before they turn into nostalgia.

♻️ Repost this if it resonates.

Credit: Colby Kultgen

Understanding when to step back from a situation is a mark of wisdom. It involves recognizing the signs that indicate it's time to move on, whether in relationships, careers, or personal challenges. 

Having the insight to make that decision is one thing, but carrying it out demands courage. It requires the strength to let go of what no longer serves us, despite the uncertainty that lies ahead. This combination of wisdom and bravery can lead to personal growth and a more fulfilling life.

Credit: Gifford Thomas

Coca-Cola has stayed relevant for 139 years. 

How have they managed that?

They've done so through legendary marketing campaigns.

They've actually never changed their core product. 

They just know how to pivot their product as culture changes. 

And the "Share a Coke" campaign is probably the BEST example of all time. 

It tapped into the Instagram-fueled frenzy to share everything online, 
And became a way for people to make new connections. 

Here's what happened: 

In the early 2010s, Coke was hitting a plateau. 

Sales were down, and people were opting for healthier choices. 

So they made a bold move in 2011, removed their logo from the can, 
And replaced it with your name.

It started in Australia, then went global. 

Cans had real names, nicknames, lyrics, and inside jokes.
They even built kiosks so you could customize your own!

That's legit genius lol.

Suddenly, Coke wasn’t just a drink. It was a personal keepsake.

You didn't just buy one for yourself. 
You bought one for your friend, your girlfriend, your brother, etc. 

Plus, you could take a picture, post it, and tag them.

It was absolutely brilliant. 

They didn't desperately throw out a new flavor or product. 
They just changed their story to be more relevant to their customer. 

And the results speak for themselves: 

- 6 million virtual Coke bottles created
- Over 500,000 photos shared
- U.S. sales up 2% after a decade of decline
- Rolled out in 80+ countries

This is the power of GREAT marketing. 

It makes the customer the main character, 
And turns a product into a cultural phenomenon. 

Credit: Rohan Sheth

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