Adlantica

Paid Media Specialist

Better Proposals

PPC  Specialist

ADDSALES

Digital Marketing Analyst

Offyhome

Ecommerce Manager

PPC Specialist | Facebook Ads & Google Ads

Tired of burning ad spend with little to no return?

I help eCommerce and SaaS brands turn paid ads into real, measurable growth using a clear, data-driven strategy that actually converts.

With 5+ years of hands-on experience and full Google Ads certifications (Search, Display, Shopping, Video, and Measurement), I specialize in:

- Google Ads & Meta Ads strategy
- Lead generation & revenue-focused scaling
- High-ROI campaign optimization

Whether you’re struggling to generate quality leads or looking to scale your sales profitably, I bring performance marketing that’s simple, sharp, and conversion-focused.

Here’s how I can support your team:

1. Audit & Strategy Fix – I analyze what’s working, what’s wasting budget, and what needs to change
2. Full Campaign Management – I build and manage campaigns that grow with your business
3. Creative & Funnel Feedback – I help improve what happens after the click for better ROI

I work best with fast-growing brands ready to scale, but tired of guessing or micro-managing ad performance.

If you want a performance marketer who thinks like a growth partner, let’s talk!!

A 2.5x ROAS can be worse than a 1.8x.

Sounds wrong, right?
But here’s the reality: not all ROAS is created equal.

That 2.5x campaign might look amazing in the dashboard...
until you check what’s behind it 👇

- 80% of conversions from repeat buyers
- Discount-heavy offer killing margins
- Low spend that never scaled
- Wrong audience driving poor signal quality

Meanwhile, the 1.8x campaign?
→ Driving new customers
→ Higher AOV
→ Clean signal data that feeds future winners

ROAS tells you what happened, not why it happened.
And when you optimize for vanity metrics, you often pause the campaign that’s actually building your future.

📌 Rule: Always look at contribution margin, new customer %, and signal quality, not just pretty numbers on the screen.

Jamila El Otmani

Paid Media Strategist for E-commerce & SaaS | PPC Growth & Performance Marketing

Your ROAS is up.
But is it new customer revenue?

I’ve seen this mistake way too often inside ad accounts:

- ROAS looks solid
- CPA looks stable
- Spend is scaling

So the team celebrates.

But under the hood?
80% of conversions are from warm retargeting or repeat buyers.

Here’s why that’s dangerous:

→ It gives a false sense of profitability
→ Your growth ceiling stays flat
→ You stop feeding the future pipeline

Because here’s the truth:

You’re not really scaling if your cold traffic isn't converting.

If Meta is spending $20k/month and most sales are from people who already knew your brand…

You’re renting revenue. Not building it.

Try this diagnostic:

1. Segment your campaign performance by audience:
→ Cold vs warm
→ New vs returning customers

2. Check the % of new customers by campaign
→ Is cold traffic actually buying?

3. Track nCAC (new customer acquisition cost)
→ Not just blended CAC

📌 Real scaling = converting strangers into buyers at a profitable cost.

How are your cold campaigns performing right now?

taplio

Jamila El Otmani's Linkedin Analytics

Jamila El Otmani

Performance ScoreJamila El Otmani's LinkedIn Performance

What is Jamila talking about?

Jamila El Otmani's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

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Jamila El Otmani

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jamila El Otmani's LinkedIn Performance

What is Jamila talking about?

Jamila El Otmani's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Jamila El Otmani's Linkedin Analytics

Performance ScoreJamila El Otmani's LinkedIn Performance

Jamila El Otmani's Best Posts (last 30 days)