Janaína Truzzi's Linkedin Analytics

Marketing, Communication, Customer Journey & Performance Executive, she has been working for +20 years with strategic projects for brand positioning, construction, valuation & reputation, as well as actions to accelerate digital transformation, CRM, sales results and customer experience. Consolidated experience in structuring/developing the Marketing area, from strategic planning of on and off communication, models for advertising, branding, media, social networks and digital channels, to the management of performance indicators and budgets/investments. Attentive to the customer journey in the communication channels of large corporations, she proposes CRM strategies for institutional approaches, sales (products and services) and user experience (UX). In addition to her profile, she also manages relationships with advertising agencies, market research, trade marketing, new technologies, and quality management. Passionate about the client, technology and results, she supports organizations in building and developing high performance teams. She is currently Head of Marketing at Traive Brasil, but has also worked for companies such as Brand Gym, Geofusion, Claro Brasil, NET and 3M. Finally, she is a Mentor for the Awari Product Marketing course, supporting professionals in Marketing and Project management in an intelligent, modern and pragmatic way.