The Swell Co-Lab

The Swell Co-Lab is a new breed of a creative collective. We are a network of marketers, designers, technologists, storytellers, co-creators, and friends challenging the status quo. We craft bold strategies, dream up radical ideas, and develop memorable marketing experiences that your audience cares about.

Co-Founder + Chief Strategy Officer (CSO)

Portland State University’s Center for Executive and Professional Education (CEPE)

Instructor at PSU’s Center for Executive and Professional Education, developing curriculum and leading courses in content strategy, previously social media strategy, for the Digital Marketing Certificate Program.

Adjunct Professor

Mambo Media, Inc.

Responsible for developing robust best-in-class content strategies, ranging from non-profit to enterprise-level clients. Through a collaborative process, I work with clients to deeply understand organizational goals and vision and focus on creative solutions that put content at the forefront of their customer experience and lead gen efforts. I lead strategy, production, and/or team members to deliver: audience research and persona development, messaging strategies, content strategies, social media and channel strategies, website and blog content, email nurture programs, and creative asset development. 

Through a customer-first and conversion-focused approach, I work to redefine your brand’s story to serve unforgettable content to your users at every phase of their journey.

Senior Content & Creative Strategist

Committed to our clients and to our team to create stellar work. I lead account strategy, breaking down business challenges and bringing innovative solutions that drive real results. But I don't do this alone. As an agency leader, I bring a highly collaborative approach to elevate and empower our internal team, optimize and streamline our offerings, and a targeted focus on consistent quality across our creative services. Happy team + happy clients = healthy business for both. Let's work together.

Senior Director of Creative Services

Marketing strategist, team leader, and account manager, collaborating with clients to improve online engagement, strengthen brand reputation, and grow business. We begin this process in the mindset of the consumer, working to deeply understand their pain points and values so that brands can more effectively move customers through the buyer’s journey. I bring a unique combination of data-driven and creative solutions so businesses can humanize their message across all digital channels - creating an authentic experience for the user while improving the bottom line.

Director of Marketing, Customer Experience

Responsible for successful management of digital strategy for client brands. By combining creativity and experience in the marketing industry, I provide quality recommendations for how each brand can uniquely leverage its relationship with digital media. I utilize an in-depth knowledge of client business objectives, incorporating best practices and insights to harness a dynamic digital marketing plan and drive growth opportunities.

•Account management of client contracts totaling 1 million annually 
•Project management with a passion for keeping projects delivered on time, on budget, and always aiming to exceed client expectations
•Act as direct report for marketing specialists, leading onboarding programs, trainings and ensuring successful growth and placement on projects
•Develop and lead integrated marketing strategies targeting B2B and B2C, with a decidedly H2H approach, to deepen engagement and drive behavior
•Work with clients and creative teams to translate brand and marketing visions to build effective program strategies 
•Lead cross-channel campaigns, in some cases increasing revenue by $40K over previous years
•Analyze key performance indicators to increase efficiencies and drive strategic planning to meet client objectives
•Specializing in omni-channel marketing, social media strategy, campaign development, inbound and lead generation, email marketing, marketing automation, website development and design, user experience, messaging and content strategy
•Have served clients across various industries including: Luxury Goods and Services, Higher Education, Fashion, Law, Consumer Goods and Manufacturing, Non-Profit

Senior Digital Marketing Manager

Sammy's Flowers

I led ongoing marketing initiatives and managed day-to-day store operations while maintaining the highest quality service for a demanding clientele. 

•Design, launch & maintain company website; work with media professionals to strengthen company image
•Keep company up to date on latest digital and social media marketing strategies and campaigns 
•Establish sales goals, manage budgets, devise sales forecasts; coordinate operations with 2nd location 
•Analyze profits, losses, inventory, pricing, labor costs and marketing to improve the bottom line 
•Hire, train and manage staff; conduct employee evaluations and lead meetings
•Buyer for all fresh-cut floral and hard good products for the store to keep up with customer demand 
•Create and implement store design; perform innovative daily merchandising displays
•Design floral arrangements for individuals and events (weddings, funerals, corporate functions) 
•Conduct consultations to customize floral design & decor for weddings, write detailed quotes, manage contracts 
•Maintain strong relationships with owner, vendors, clients, staff, and managers at our other store location

Head of Marketing and Website Operations, Retail Store Manager, Lead Designer

Kamp Grizzly

On a freelance basis, I assisted an Emmy Award winning stylist with selection and purchasing of wardrobe on commercial shoots for multinational accounts, including adidas and Nike. 

•Worked with brand directors, artistic directors, producers, photographers, and stylists to create marketing strategies
•Coordinated wardrobe choices and fittings for celebrity athletes and musicians  
•Managed expenditures, travel and accommodations

Freelance Creative

Empyrean Movement & Dancevolve

As an in-demand instructor of ballet and other dance styles for beginning to pre-professional levels, I assisted the studios with all aspects of performance production—choreography, technical cleaning, fundraising, promotion and community relations.

Dance Instructor and Choreographer

Oregon Flower Growers Association

Delivered exemplary customer service, managed floor stock and produced daily accounting reports. Assisted in organizing events for their annual Floral Design Show.

Floor Sales Co-Manager

Taplio

Jana Kopp's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jana Kopp's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Jana Kopp's Linkedin Analytics