Ra Optics

Executive Assistant

https://soulcostume.com/

Creative consultancy for courteous species.
Specialize in Visual Analysis, AD copy & Taglines, Brand strategy, and Content design.

Do you know the value of your visual identity? 
Do you know the impact of your brand copy?
Do you want strong brand recognition and visual distinction? Cohesive brand imagery and verbal consistency? Memorable experience? 
If you said yes to that, then you can get a novel view of your brand with my involvement.

Not long ago, I’ve come up with the term “humanized branding” and introduced it to my service. I’m noticing that the digital environment is becoming estranged from human ‘ingredient’. 
Let’s grow with the technology but preserve the human in human-computer interaction. Here is my formula for humanized branding:

Emotional design - Create intuitive and tangible experiences in a digital realm to empower the authentic, brand Aura  
Conversational copy that is useful, ignites emotion, and makes the connection with your customer
A cohesive Brand image with visuals and copy talking seamlessly.

You get a memorable Brand experience - that provides usability and delight for users and customers, stirs prospects into your mission, and attracts newcomers. Build a brand legacy based on genuinely serving your people through value sharing. People buy from people, humanize your digital communications.

FORMULA
Conversational copy + Emotional design + Memorable experience = Humanized branding, Brands with aura 
WHO Brands with aura
WHAT a memorable experience, strong & relevant image
HOW conversational copy, emotional design, and humanized interactions

Soul costume is a personal brand. I create digital illustrations, available for sale.

Creative Brand Specialist

VivaRays - Artificial Light Management Solutions -Blue Light Glasses

I enjoyed a lot of creative freedom and autonomy working at VivaRays and it was an absolute pleasure co-creating with them.
Here is what we accomplished with my presence there for less than a year.
Established verbal brand identity and brand guidelines - brand copy including mission, vision, values, goals, brand messaging, taglines, slogans, TOV, and CTAs.
Implemented brand copy in all communication channels to achieve coherence and consistency for a memorable brand image.
Developed a unique brand voice for compelling content across social media, Newsletters, adverts, and blogs.
Edited scientific blogs to establish VivaRays as a thought leader in the niche.
Created content strategy and maintained regular publishing. Content writing for SM and Newsletters, E-mail marketing, and blog editing.
Activated community engagement with conversational copy and achieved differentiation in a busy niche.
Provided a new brand strategy with the ‘Serving the first mindset’, that captures the Vivarays’ heart-centered stance and passion towards helping the customers to achieve wellness.
Design directed to achieve stronger recognition; Set creative direction for lifestyle and product photoshoots.
Contributed to attracting brand collaborators and partners.
Managed tasks in a fast-paced and context-switching environment while maintaining well-organized workspaces.
Head of whole content Black Friday campaign 2023.
The brand language is the biggest takeaway from my time at VivaRays as it serves to unite the team and community behind a shared vision of what makes VivaRays products special.

Creative Lead

DigitalBee

I was commissioned by Digital Bee Academy as a creative consultant. During my partake, CEO Jasna Pejović launched a project "Tangram Digital Bee". It is an ancient game with Chinese origins. Meant for children's learning through play. Discovering puzzles, players learn about Montenegrin cultural heritage and the environment. The game contains puzzles and two books (21 tasks in total).

My services: Concept and Product design; Further I contributed with Creative consulting, Brand activation, Advertisement copy, and Social media campaign.

Creative Consultant

Kastex

Kastex doo,  IT products, and Office supplies, MNE
-established brand copy and TOV, implemented it in all communication channels to achieve coherence in TOV
-organized meetings of a team to activate engagement and develop a brand's unity
-utilized strategic communication with suppliers and clients to increase sales
-enhanced brand identity recognition
-achieved consistency in content marketing
-acquired experience in supply chain and sales

Head Of Content, Brand communications

WANNABE MAGAZINE

•	Copywriter, Creative director 2011 – 2014
Several Art & Fashion magazines 
-editorial copywriting; authored fashion column
-visual design and content strategy for web, fashion collages
-enabled creative Advertisement copy B2C
-increased readership and achieved sales growth 
-established Brand copy norm in regional fashion journalism
-learned negotiation practices as a contracted employee
https://wannabemagazine.com/tag/jana-radonjic/

•	Co-founder, Creative Director   2015 - 2016
Independent Fashion & Art magazine "ChiWeLook"
Brand architect
-created a visual brand identity, co-write brand copy
-visual design for web and ADs
-produced and edited original copy, interviewed public figures in the domain
-established an artistic brand image
-coordination of everyday work and design direction
http://chiwelook.me/author/jeannine/

Copywriter B2C, Creative Director Copy

DAA Montenegro

DAA Creative agency, Montenegro
-lead content from copywriting, naming, taglines, voice definition, and brand messaging
-oversaw project management, guided discussions on the content, concept, and design directions; give critical feedback with coaching and challenged the interns to understand the tone of the content and the root of the concept
-set and contributed to the goals of the team
-advocated for exceptional brand experience 
-acquired training and experience in strategic communication with clients and prospects

Brand Copywriter

Montenegrin Cinematheque

•	Graphic designer, Internship 2013
Ministry Of Culture Montenegro, cinematheque
-created the first visual brand identity of the institution

Graphic Designer

The aesthetic sense for brands. Introducing a new point of view into your brand avenue.©
Visual analyst & Brand architect for the brands with aura.

Specialties: bespoke approach, attentive and active listening, crafting brand identities.
Working 🌏wide, based in the 🌞 Meditteranean.

BACKGROUND
A decade-long experience in B2C copywriting for various eCommerce brands has given me wisdom and insights about genuine and holistic branding.

🧠Holistic (re) branding, visuals and narrative
🎨Concept design and Creative direction 
📝Brand copywriting: naming, tone of voice, taglines, creative copy ADs
✍🏻Line editing - a style of writing that aligns with your brand lingo

A Customized, and organic approach to your unique needs.
Soul Costume branding goes beyond wording, functionality, and metrics because brand is a feeling. 

PERSONAL
After a few hours a day working in a digital jungle, I...
Lose myself into the woods to shift perspective🙃
Chasing the Sun and cultivating my inner Light 🌞 
Listening to biohacking podcasts🧬

Introvert I Nutritional Psychiatry I Biochemistry I Neuroscience I Epigenetics I Lifestyle Design I Intentional Living
Soulful🖤

🌐www.soulcostume.com
💌jana@soulcostume.com 
📷IG @soulcostume

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