Dynatrace

Senior Director, Digital Marketing

Director, Digital Marketing

Senior Digital Strategist

BlueConic

BlueConic is the world’s simplest and most accessible customer data platform, built for marketers to harness the data required to power the recognition of an individual at each interaction, and then synchronize their intent across the marketing ecosystem. BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 180 brands leverage the platform to drive cross-sell and upsell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue, including Hearst Communications, Moen, T-Mobile, Shinola, America’s Test Kitchen, and American Kennel Club.

Senior Manager

BEAM Interactive

Senior Manager, Strategy

Grand Circle Corporation

Directed traffic growth, digital customer experience and standards using agile methodology across all company websites. Analyzed and reported site metrics, insights and performance used to make informed, data-driven decisions regarding the optimization of campaigns, products and business development initiatives. Expert understanding of analytics tools including Omniture.

I oversee all phases of the project life cycle, including requirements gathering, stakeholder relationships, execution and follow-up. 

Key Achievements: 
• Drove $445K net profit impact and 20% lift in video engagement by improving site functions
• Generated $375K net profit impact and 18% lift in product page consumption through site actions, including through contextual placement of content by video and page type, as well as an alternate page layout and page navigation.

Manager, Site Optimization

Oversee the interactive project development, process, resources and vendor management. Primary point of contact for all digital production matters across all teams for large scale digital advertising campaigns, social/mobile, web sites and event based executions. Lead project management life cycle comprising requirement gathering, stakeholder communications, team leadership and deliverable accountability. 
•	Implement Sitecore to redesign site hierarchy/organization improving page navigation, boosting engagement  5% 
•	Direct digital campaign asset creation for landing pages and content, credited for reducing lead time 25% 
•	Manage product page content across all sites to Service Level Agreement (SLA) requirements within 99% accuracy

Manager of Web Production

Verndale

Managed the development of multiple web properties and products for this full-service digital agency designing and creating interactive solutions. My role involved managing large-scale budgets and teams in initiating upgrades, implementations and enhancements. 

Served as a liaison between valued client stakeholders and internal team producers, while also handling all phases of the digital production lifecycle, project management, websites, landing pages, marketing promotions and content management systems. 

Key Achievements: 
• Catalyzed $2M+ in additional work orders by managing Standardpacifichomes.com project ($600K budget and team of 20) 
• Upgraded major medical center site (25,000 pages) within Bidmc.org project ($325K budget and 16 personnel)

Program Manager

RAB Partners

I developed and implemented customized content management solutions for this content management solutions provider, serving as a technical resource guiding content authors and back-end users on system structures and best practices. 

I executed major consultative projects, handling responsibilities spanning definition of project requirements, creation and management of project release plan and training of our production team. 

Key Achievements: 
• Rolled out global sites for 40+ websites in 20+ languages for award-winning Ironmountain.com ($850K budget and team of 11)

Project Manager and Consultant

Ivey House Development

This software development PM position required leadership over numerous high-profile IT projects and all related scheduling, budgeting, quality and integration management. 

I created and monitored our project release plan and prioritized a backlog of customer-initiated projects, facilitating all stakeholder communications.

Key Achievements: 
• Migrated Children’s Healthcare of Atlanta (50,000-page site) for Choa.org ($450K budget and 12 cross-functional team members) 
• Co-developed multiple client marketing projects to re-platform site for Remington.com ($375K budget and 12 team members)

Project Manager

Highly accomplished digital marketing executive with demonstrated success creating and leading digital initiatives that increase traffic and improve user engagement to generate revenue and re-enforce consumer loyalty. Skillfully researches web analytics to deliver a professional level analysis and leverage the appropriate technological systems for continued growth. Committed to creating innovative, interactive experiences that drive aggressive digital development and produce measurable results.

Specialties: Conversion Rate Optimization, Program & Project Management, Customer & User Insights, AB Testing, Team Leadership, Team Training, C-Level Relationships, Communications, Multimillion-Dollar Budget Management 

Technical Skills: Agile Methodology, CMS Implementation, Software Development Lifecycle, Content Management Systems, MS Office Suite, MS Visio, SQL Server, HTML, CSS, Javascript, Adobe Analytics, Adobe Target, Adobe Series 7, Adobe Campaign 

Taplio

Andrew Brown's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Andrew Brown's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Andrew Brown's Linkedin Analytics