Janet Lee Johnson's Linkedin Analytics

As a Chief Marketing Officer (CMO) and executive marketing and sales team leader, I've had the privilege of working with Fortune 100 companies, mid-size organizations, and growth companies across various industries including education technology (edtech), financial services, real estate, and technology. However, my journey as a marketer goes beyond just working with these companies - it's rooted in a passion for utilizing social media and technology to drive successful marketing strategies. I've always been fascinated by the intersection of technology and marketing. I consider myself both a marketer for technologists and a technologist for marketers. This unique perspective has enabled me to navigate the ever-evolving tech landscape with ease, consistently moving people and organizations into new marketing worlds safely. It's become ingrained in my DNA to seek out innovative strategies and opportunities to transform businesses. During my tenure at Charter School Capital (CSC), I served as an executive team member responsible for providing marketing and sales leadership. I had the opportunity to make a significant impact on the education sector by helping charter schools reach more students. As the creator and General Manager of the Enrollment Marketing line of business at CSC, I led our team in helping over 90 charter schools across the country increase their enrollment and serve more students. And through strategic branding and positioning efforts, we transformed CSC into a trusted and helpful partner for charter school leaders. By delivering essential information to schools and generating high-quality leads, we successfully served an additional one million charter school kids during my tenure. Notably, I also led the Sales organization through significant changes during my time at CSC, building team capacities that ultimately contributed to consistently achieving company revenue targets. Today I teach, support clients' marketing and sales efforts and focus on the next tech transformation that is AI. In my career, I developed my expertise in strategic marketing and business planning, go-to-market strategies, agile content marketing, market research and analysis, brand development, marketing communications, demand generation, account-based marketing (ABM), direct marketing, funnel optimization strategies, website strategy, media planning, search engine marketing (SEM), search engine optimization (SEO), social media strategies, public relations strategies, marketing automation, customer relationship management (CRM), and customer experience (CX).