Janice Shapiro's Linkedin Analytics

A highly creative, dynamic, driven and experienced marketing expert with a wealth of experience in developing and delivering strategic and tactical projects in the both B2Band B2C sectors. A creative thinker with an eye for detail with vast experience in digital communications. Has the ability to write compelling copy, to solve problems and build positive working relationships. Managed budgets and projects from start to finish. Key Skills • Strategy and planning: Developed and delivered complex marketing and sales strategies that required multifaceted approaches and that take into account the needs and preferences of the target audiences, the competitive landscape, and the overall business goals. • People Management: Effectively managed and supervised teams of people across different aspects of businesses. Lead many team-wide meetings and presentations, fostered collaboration among teams and across departments. • Budget Management: Effectively managed large budgets, which included developing a budget plan, regular tracking, reporting on budget performance and prepared annual budgets. • Campaign Management: Run multiple campaigns, from idea -inception-success-measurement and reporting. • Project Management: Successful record of delivering a range of projects, often working under pressure with challenging timescales, deliverables and stakeholders. • Social Media: Managed multiple channels and using social media scheduling tools; Building plans and monthly calendars, creating pro-active and re-active posts. Generating advertising campaigns across all platforms and monitoring and evaluating success. • Websites: Create content and edit websites and scrutinize Google Analytics. • Email marketing: Designing effective email campaigns in MailChimp and Constantcontact. • Content creation: Writing content to elicit the desired results for social media, websites, newsletters, blogs and marketing collateral. This also includes proofing all documentation. • Interpersonal skills: Experienced in building rapport with a range of audiences of different seniority and working collaboratively as part of an international, multidisciplinary team. Ability to work independently and as part of team to deliver results. Worked with a range of stakeholders including external suppliers. Technical Skills • Microsoft Office: Word, Excel, Power point and MS Office • Design & Web packages: Adobe Creative Suite, Canva, Typito and Wordpress. • CRM & other packages: KOMO CRM, Sales Force, Monday, Asana and Hubspot.