Shorelight

Shorelight creates life-changing experiences for students, and to open US universities to the world. One of the fastest growing companies in Massachusetts. 

Efforts to evolve and improve customer engagement. Create and execute streamlined campaigns and programs, within Marketo, in accordance to provided briefs and/or project plans. Drive and manage full-funnel automated nurture strategy. Develop audience segmentation, including lifecycle stages and personas. 

Oversee data cleansing/archive and reporting. Ensure implementation of data security and compliance activities (esp. GDPR) are conducted in order to confirm all communications and data collection are done within the legal requirements with particular attention paid to international communication laws. 

Serve as primary point of contact for all technology alignment between Marketing team and other key stakeholders, such as Recruitment, Analytics, Admissions, Enrollment, Campus Operations, and Technology. Participate in strategy conversations pertaining to digital marketing campaign efforts as needed. 

Tools: Marketo, Salesforce, Tableau, Excel

Marketing Automation Specialist

Sunshine Star Marketing

Founder

• Monitor and utilize trending Tik Tok and Instagram audios to create engaging video content
• Edit and sync video clips to match audio timing
• Schedule content to consistently post on social accounts multiple times a day
• Frequently checking up on similar apps and platforms to come up with and test new ideas and strategies
• Analyzing all content to improve post targeting and performance
• Communicating the growth on post strategy and performance
• Grow social account followings by a monthly average of 35%
• Respond and engage with comments on posts in a timely manner
• Create content that fits a cohesive, aesthetically pleasing social feed
• Understand brand image and target demographic to cater content accordingly
• Hold weekly meetings to plan content, asses growth and discuss areas of improvement

Part-Time Content Creator + Social Media Manager

Dia Creative

B2C Email & SMS marketing, campaign strategy and campaign management. Develop visual communications and conceptual themes for existing clients, new business, and internal clients. Able to follow and adhere to internal and external client brand guidelines and direction. Create compelling and impactful visuals to support storytelling and overarching messaging. 

Identify materials and production methods for innovative graphic solutions. Create visually strong and client-focused presentations for proposals and project communications. Effectively communicate ideas and collaborate with both internal and external clients and partners. 

Prioritize, track, and deliver multiple projects. Work efficiently while maintaining and sharing working and archival files for all projects. 

Clients: Bristle, Dinner Table Debates

Email Marketing Coordinator

Ancient Nutrition

Developing B2C Email Campaigns through Figma and Cordial.

Email Marketing Manager

Wavebreak

Marketing Agency for high-growth DTC, E-Commerce, and Retail Brands. Email and SMS campaign design & strategy.

Email & SMS Marketing Manager

HOMER

Homer is a children's education app. D2C email and SMS marketing, working with HTML coding and editing, and A/B testing practices.

Email Marketing Specialist

FULLBEAUTY Brands

Digital and Email Marketing Manager. 

Working with four brands OneStopPlus, Full Beauty Outlets, Intimates for All, and Shoes for All. 

Advertising campaigns. E-commerce B2C. Handling data analytics for social and email campaigns. Working with social media advertising, Facebook ads, and Google Ads.

The main POC for all Advertising Sales support, including but not limited to setting up campaigns in google ad manager as needed, managing digital campaigns, email and SMS campaigns, and ensuring every advertising program runs as contracted / sales people are being informed of updates as necessary.

Track ads and redeploy as needed. Handle client outreach for creative, and troubleshooting problems for digital and print. Communicating with appropriate teams to make sure creative has been received and deployed. Follow up communication with Sales and Clients for ongoing satisfaction.

Digital Marketing Manager

Group 8A

Group 8A is one of the premier performance-based digital marketing agencies in New York City. My responsibilities are: To work closely with Account Managers to create, manage, and deploy email campaigns. Collaborate interdepartmentally to ensure a coordinated approach across client marketing initiatives. Conduct regular A/B tests to help optimize KPI and conversion rates. Strategizing and executing the set-up of automation/flows emails and populate the appropriate templates with dynamic blocks. 

Creating monthly email and SMS strategy cadences for all clients. I conduct a thorough audit of existing campaigns, flows, and email acquisition when onboarding a new client. Partner with Account Managers, Creative team, and UI/UX teams to execute suggested optimizations throughout the account. Partner with Account Managers and UI/UX team to optimize website newsletter and pop-up for email address acquisition and overall list growth. 

Analyzing campaigns and flow performance to communicate strategies on how to increase KPIs. Creating MoM and YoY reports. Conduct a thorough QA process prior to the deployment of all email campaigns to ensure there are no errors in content and/or display. Creating case studies on clients accounts to determine which clients can benefit from Email/SMS marketing efforts. A/B testing SMS/MMS messages with Attentive & Post Scripts. 

Clients: Liverpool Los Angeles, Monfrere, Teri Jon, Fitnation, Amalfi Bikes, Blue Steel Jewelry, Caking Art, Coomi, Dance Body, Dawn Levy, Kissy Kissy, Kiss My Face, Little Me, I Love Peanut Butter, Peek Kids, Powerbilt, Pro Standard, Rosepops, and Tamed Wild.

The Bar Method

Studio Assistant

Innovative E-Commerce and Marketing Manager with a background in digital marketing and email automation. Highly analytical, with a talent for making data-driven decisions to inform market strategy, predict trends, and target customers. An out-of-the-box thinker, with a proven track record of driving e-commerce revenue through successful marketing campaigns across all digital channels.

Graduated from New York University in 2022 with a Masters degree in Integrated Marketing & Communications and a Bachelors degree in Event Management from Lynn University in 2019.

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