Fractional Product Manager 

Details follow

Product Manager

I am a Product Manager working with leaders & product teams to create value for their business and to create products that their users love.

Product Management Consulting:
- Create a product vision & strategy
- Define an actionable & prioritised roadmap
- Run user research & identify user needs
- Ship your product & oversee the launch
- Lead your team & facilitate collaboration
- Support your hiring process
- Mentor & coach your team

Website: https://www.janinafranzkowiak.com

Product Manager & Consultant

wawa fertility

Wawa's first Product Owner
My main mission is to find Product Market Fit for wawa's fertility app.

Wawa fertility provides guidance before and during fertility treatment. Wawa's app offers research-backed content, an intelligent treatment assistant, a social community and access to fertility doctors & experts.
The app (iOS & Android) is available in Denmark, Sweden, Norway & UK.

Responsibilities & Product leadership:
- Co-defined Wawa's product strategy together with our founder Cecilie
- Define & own the product roadmap 
- Lead the cross-functional product team
- Accountable to define & achieve product goals
- Lead product discovery & user research 
- Co-lead product delivery with wawa's CTO

Product Owner

NØIE

Functional lead of Digital Product at NØIE
My main mission was to drive NØIE's growth strategy from product perspective and to iterate existing features as well as defining the strategic direction for the digital product. 

NØIE provides customised skincare to people with skin issues through a prediction model.

Responsibilities & Product Management:
- Conversation driver to define product vision
- Defined NØIEs product strategy for the next 3+ years
- Defined NØIEs product roadmap for 2022
- Set ambitious objectives to co-create OKRs with the team
- Led a product team of 10 
- Mentored & coached team on product management & agile methods

Achievements:
- Increased NØIE's skin survey start to completion rate by 10.7% which resulted in 2.5k EUR incremental value per week.
- Increased NØIE's add to cart ratio from 8.7% to 13% for new users
- Increased NØIE's purchase ratio from 8.1% to 10.6% for returning users

Digital Product Manager

Pandora

Product Manager MarTech - Pandora Digital & Technology Office 
My mission was to establish product thinking and a user-centric mindset as part of Pandoras agile transformation journey.

Responsibilities & Product Management:
- Run product management process from strategy, discovery to delivery and iteration
- Created product artefacts: roadmap, product canvas, story map
- Led multiple product teams of 5 to 10 people incl. product owner & engineers (SAFe framework) 
- Led cross-functional collaboration with business units 
- Defined objectives to drive impact analysis and scope
- Data-driven decision making to prioritise product features
- Managed products:
  • Pandora Club (Loyalty Points Platform)
  • B2B CRM (In-house Supplier CRM & Management Platform)
  • Single Consumer View (Data Platform)
  • Data Capture (Portfolio of Products to capture user data)

Wunderman Thompson MAP

Wunderman Nordic is a digital leader focused on developing advanced marketing solutions in the field of CRM and marketing automation.

Within Wunderman I worked as CRM Consultant and IT Project Lead on global accounts within FMCG, automotive and lifestyle to develop and improve their MarTech products and CRM strategy.

Key projects:
- Customer lifecycle of a global loyalty program
- NPS Development
- Channel integrations: Mobile app & SMS, POS, paid media, website, booking tool
- Base configuration & market roll-outs of Adobe cloud solutions

CRM Consultant, IT Project Lead

SHOWROOM

- Strategic marketing campaign planning and management
- Developed CRM strategies to optimize KPIs and customer lifecycle
- Defined business requirements for the webshop to improve the customer journey
- Integration of e-commerce platform solutions Shopify & Magento
- Project lead and budget owner
- Manager of interns and working students

Ecommerce Manager

TRENDONE GmbH

Scouting and researching upcoming trends and business models in the fields of:
- Consumer goods
- Financial Services
- Health & Life science
- Materials, Manufacturing & Engineering
- Non-Profit & Public Services
- Tourism & Leisure
- Energy & Enviroment
- Food & Beverages
- It & Telecommunication
- Media & Entertainment
- Retail & Fashion
- Transportation & Mobility

 Trendscout

Zalando SE

Marketing & Buying Category Underwear/ Beachwear

- Planning, implementation and evaluation of onsite campaigns and marketing activities
- Market reseach and competitor analysis
- Creating trend reports and presentations
- Selecting and organizing key styles
- Category Buying support

Student Category Manager Underwear

Interface between Buying and Marketing Department

- Planning, implementation and evaluation of onsite campaigns
- Market reseach and competitor analysis
- Creating trend reports and presentations
- Responsible for selecting and organizing key styles
- Administration of category photo shootings
- Buying assistance: preparing orders, article managment
- Communication interface between Onsite Management, Business Development, Marketing Departments and Category Buying

Intern Marketing & Buying Underwear

- Optimizing the online shop and offline magazine 
- Supporting the sales and distribution optimizing
- Analysing and researching trends and markets for new onsite tools 
- Drawing up trend reports and presentations
- Developing ideas for new sales strategies
- Supporting the day-to-day business for the Category Management

Student Category Manager Women

I’m Janina, a Product Manager with 10 years experience in building digital products and leading teams. I gained my expertise from various industries such as E-Commerce, Retail, HealthTech, MarTech & Consultancy with a focus on user-facing experiences.

I'm passionate about product management and solving real problems. It excites me to think strategically and dream big by zooming out to see the bigger picture. Untangling mess and creating structure eases and calms my mind. With a curious mind, I enjoy learning new things and exploring the unknown.
As a convinced team player, I lead teams with empathy & empowerment.

I work holistically with leaders & product teams to create value for their business and to create products that their users love.

Work with me on a specific project or hire me as a fractional product manager.

✨ Curious? I'm always open for a coffee chat!

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