Dotdash Meredith

Work closely with Associate Publisher of Marketing to create the BHG brand identity and ensure that all materials properly bring the brand to life from a visual standpoint. Oversaw the design direction of presentations, sell sheets, mock ups, etc. Responsible for all relevant technology regarding delivering presentations, video, eblasts, ensuring the brand is always presented as contemporary. Helping to brainstorm high impact ideas as well as unique marketing concepts. Responsible for the overall design aesthetic of online and in-book units (both promotional and advertorial. Oversee an Art Director as well as freelancer/s. Mentor staff and ensure they are getting the highest quality work that is needed for the brand.

Essential Job Functions

50% - Develop and reinforce BHG’s visual brand identity.
20% - Design all in-book, online materials
15% - Brainstorm, create mockups
15% - Collaboration on video and premium development

Creative Director

OnlySky Media, Inc.

Reported to Only Sky’s VP Creative Director, collaborated with a team of editors, social media managers, and engineers whose disciplines spanned visual, art direction, and product design. Lead a diverse scope of projects autonomously through cross-channel platform knowledge, including marketing and sales collateral, ads, social, editorial, and landing pages. Was responsible for bringing stories to life with beautiful visuals that help intrigue and bring stories to life. Defined and designed key 
storytelling moments that visualized complex ideas with beautiful and digitally 
sound solutions.

Freelance Senior Art Director

Faherty Brand

Designed and planed seasonal catalogs from photoshoot to layout. Oversaw design output from the creative team, ensuring all files and deliverables are on brand and within the creative brief provided by the CMO, Founder, and VP of Marketing. Worked collaboratively with project managers, and marketing to ensure projects are completed on time and within scope. Created web, digital ads, social media, email and retail displays. Oversaw and storyboarded all video and promotional content. Design-directed weekly email campaigns. Created and updated in-store signage. Helped evolve brand guidelines. Managed and mentored full-time designers, freelancers, and video creators. Work closely with copywriters, photographers, retouchers, printers, and third-party web developers.

Art Director

Aquis Hair

Presently driving the creative vision behind our core brand and marketing objectives; continually aligning creative strategy and deliverables for multi-channel campaigns; Guiding creative efforts to deliver a high-quality brand experience; Crafting custom retail assets and building brand campaigns for international retail partners, such as T-Mall Asia, Selfridges UK, Sephora Asia, and Douglas Germany; Overseeing the relationship with ecommerce partners to ensure the best customer experience for web pages, emails, digital ads and content development; Directing how-to videos for education, web pages and social media platforms; Developing social media strategies and unique methods to seed influencers; Working closely with video content developers and photographers to promote our value propositions; Executing booths and displays for major events, including Foundermade, WWD Summit and Beauty Bash.

Senior Art Director

Undo

Designed and help launch an innovative beauty product.  Currently gathering data and feedback through unique outreach and iterating through a tight feedback loop. Simultaneously working on a marketing and social plan with a team of passionate, smart copywriters and social media experts.

Freelance Art Director

Madison Reed

Executed strategic direction related to the overall brand management and look and feel across all sales and marketing channels. Direct report to the Chief Marketing Officer and collaborated closely with product development and digital teams. Principal creative, responsible for the design of all packaging and collateral to inspire clients and create greater brand engagement. Instrumental in developing the Madison Reed brick and mortar retail experience to capture the essence of the brand and provide clients with an inviting and warm feel.

Bare Escentuals

Responsible for the global design strategy and execution of the bareMinerals experience across all channels. Conveyed overall creative strategy into innovative design direction, photography, 
advertising, marketing communication, in-store graphics and digital. Worked collaboratively with the broader creative team from concept through execution, and present to CEO. Oversaw a
team of two print designers, worked directly with visual, online,packaging and copy teams.

Freelance Global Art Director

GQ, Condé Nast Publications  

Responsible for leading the overall art direction for a team of five designers, a copywriter, and a production manager; Led the design of all communication 
materials to align with client and market expectations; Collaborated on high-
profile advertising and editorial; Participated in development and sale of complex programs to key advertisers and stakeholders; Cultivated employees by encouraging entrepreneurial ingenuity and resourcefulness; Managed and developed relationships with photographers and new media groups; Oversaw photo shoots, managed budgets, and provided weekly status updates to leadership for strategic decision-making.

 Design Director

GQ, Condé Nast Publications

Responsible for the overall art direction to a team of five designers, a copywriter, and a production manager. Led the design of all communication materials to align with client and market expectations. Collaborated on high-profile advertising and edit projects. Participated in development and sale of complex programs to key advertisers and stakeholders. Motivated and led employees through encouraging entrepreneurial ingenuity and resourcefulness. Managed and developed relationships with photographers and new media groups. Oversaw all photo shoots, managed budgets, and  provided weekly status updates to leadership to enable strategic decision making.

Design Director

Vanity Fair, Condé Nast Publications

Supported publisher and sales staff with brilliant designs to win new accounts and grow existing business. Researched and developed all creative projects for promotions in collaboration with the editorial team to maintain the heritage of the Vanity Fair brand. Responsible for the creation of all client advertising and special advertising sections, including original photo shoots, talent management, art direction, design, and production. Completed other projects, including direct mail pieces, package design, event collateral, invitations, media kits, billboards, and multimedia production. Supervised and provided overall creative direction to a team of 3 designers and a copywriter.

Creative Director of Marketing & Advertising,

Established creative marketer with a consistent track record in building brand awareness and 
staying power through innovative design, robust campaigns and key retail partnerships.


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