Jarrett Fleagle's Linkedin Analytics

As Head of Marketing at Level Agency, I teach brands, CMOs & performance marketing leaders how to win in the volatile digital landscape of the 2020’s. In a world of rising costs for consumer attention (B2C or B2B)... Where the major ad & tech players are consolidating power in the name of consumer privacy… There are 3 “Keys” brands must use to overcome these challenges & unlock new growth: 🗝️ Key #1 is DATA. Aggregating & activating data to reduce reliance on the “walled gardens” & train algorithms to optimize for business outcomes (not fluffy marketing metrics.) 🗝️ Key #2 is MESSAGE. Competition for attention is only going up. Brand messages & creatives MUST resonate with buyers & stand out like a beacon in the fog -- at every step of the buying journey. 🗝️ Key #3 is DISTRIBUTION. Right channels, right message, right time, right people. Without distribution, your message is a tree falling in a forest (with sometimes-disastrous results.) The use of these 3 keys MUST coincide with the use of technology to maximize EFFICIENCY (both in paid advertising and other channels.) This is not an option. It’s an existential choice for brands that want to thrive in this decade & beyond. I’m fortunate to collaborate every day with some of the greatest minds in these core areas of modern performance marketing. All working together under the same “roof” that is Level Agency. My job is to help brands & their performance teams understand & act on the this seismic shift. And (when appropriate), connect them with a team of Level Agency geniuses to unlock their potential. If your brand needs help breaking through a plateau in performance marketing OR unlocking new potential, contact me. Let’s talk.