Jarrod Souza's Linkedin Analytics

Hey! Thanks for visiting. I’m Jarrod Souza, Founder of CFO Expertise, a fractional CFO agency for 7-8 figure Ecommerce & D2C brands. I’ve been a CFO for 15+ years working with big names like Michael Hyatt. Today, I work with 25+ Ecom brands as their fractional CFO. We don’t just crunch numbers…we connect marketing metrics to strategic financial performance, illuminating the road to your brand’s success. As a founder, you know that navigating the financial landscape of your D2C brand is crucial for success. But what if you had a strategic partner who not only understood the numbers but also had a deep appreciation for the power of customer data and marketing? Enter CFO Expertise. I’ve always been fascinated by the power of customer data. I love diving into the non-financial metrics that drive success and using those insights to create actionable strategies. Whether it’s holding ad agencies accountable or leveraging attribution software, we have the knowledge and connections to help you make informed decisions that fuel growth. What truly sets us apart from other fractional financial firms is the ability to provide actionable context. By tying together all the metrics that matter to your business, we create a comprehensive roadmap for your success. And my journey is as diverse as my skill set. As a former semi-pro soccer player who was called up to train with the LA Galaxy, I started a direct-mail magazine, worked in the oil-field services industry, and immersed myself in the world of Ecommerce. With experience establishing manufacturing relationships in Israel, Mexico, and China, I bring a global perspective to your brand. But it’s not just about business. I’m also a family man who married my college sweetheart, adopted twins within four days of their birth and have two biological children. I’ve faced challenges head-on, from surviving a near-death experience on a water rope swing to working with prominent coaches like Michael Hyatt. If you’re a founder who doesn’t need a full-time dedicated CFO but knows you need more than just a number-cruncher, we could be the strategic partner you’ve been looking for. We will help you eliminate anxiety around cash flow, optimize your supply chain, and make data-driven decisions that propel your brand to new heights. Ready to see if we’re a good fit for your growing Ecom brand? Book a call & let’s chat: https://calendly.com/cfoexpertise/cfo-expertise-intro