Score Hoops 3 on 3 Basketball

Led and managed all aspects of the sports program, overseeing multiple sports teams, facilities, and budgets.

Developed and implemented comprehensive sports programs that emphasized skill development, teamwork,
sportsmanship, and character growth.

Developed and maintained brand strategies ensuring brand consistency amongst all marketing channels.

Spearheaded the creation and execution of integrated marketing campaigns that effectively generated leads
and registrations. 

Manage social media accounts, including content creation, scheduling, and engagement, resulting in an
increase in followers and improved brand awareness.

Utilized market research and customer insights to define target audience and boost program participants.

Organized and executed athletic events, including tournaments, matches, and games, while ensuring the
safety and well-being of all participants.

Implemented data-driven strategies to evaluate program effectiveness and made adjustments to improve
program performance and overall experience.

Fostered relationships with local communities, businesses, and organizations to secure sponsorships and
funding for program initiatives.

Co-Founder/Director

10XLAW

Created and executed engaging social media campaigns for the firm, driving over 500 leads through targeted Facebook and Instagram ads.

Collaborated with attorneys and external partners to create a mix of educational, entertaining, and visually appealing content.

Increased firm’s Instagram following by 75% within three months by utilizing strategic growth techniques.

Managed content scheduling and production, ensuring timely posts aligned with the firm's goals and brand voice.

Social Media Marketing Manager

AK3 Marketing

Marketing Consultant

Cheetah Digital

Developed and executed data-driven marketing campaigns to drive customer engagement and achieve
business goals.

Utilized Cheetah Digital's tools to create, deploy, and manage email, SMS, push notifications, and other digital
campaigns.

Segmented and targeted audiences based on customer data and behavioral insights to personalize campaign messaging.

Collaborated with design and content teams to create compelling visuals and messaging that align with
campaign objectives.

Monitored campaign performance, analyzed metrics, and provided actionable insights to improve future
campaigns.

A/B test campaign elements to optimize performance, including subject lines, CTAs, and content layouts.

Coordinated with clients or internal stakeholders to gather campaign requirements and provide timely
updates on progress.

Troubleshoot technical issues and provide solutions to ensure smooth campaign execution.

Stayed up to date with industry trends and best practices to enhance campaign effectiveness.

Marketing Project Manager

TapClassifieds

Developed and implemented end-to-end digital marketing campaigns, including paid search, display
advertising, social media, and email marketing.

Utilized analytics tools to track campaign performance, assess key metrics, and provide actionable insights to
improve results.

Conducted market research and competitor analysis to identify trends, opportunities, and areas for
differentiation.

Collaborated with creative teams to develop compelling ad creatives, copy, and visuals that resonate with
target audiences.

Managed campaign budgets, ensuring efficient allocation of resources to maximize ROI.

Monitored campaign progress, identified bottlenecks, and implemented necessary adjustments to meet
campaign goals.

Worked closely with clients to understand their goals and objectives and provided regular updates on
campaign performance.

Stayed updated on industry best practices, emerging trends, and new technologies to continuously enhance
campaign strategies.

Utilized A/B testing and other optimization techniques to improve campaign performance and conversion
rates.

Maintained strong relationships with advertising platforms, vendors, and partners to leverage new
opportunities.

Digital Marketing Manager

The Screaming O

Managed social media accounts, including content creation, scheduling, and engagement, resulting in an increase in followers and improved brand awareness.

Developed and executed email marketing campaigns improving open rates, and driving sales.

Collaborated with graphics team to create video and media content.

Collaborated with the sales team to develop sales materials, including presentations and brochures to support the sales process.

Researched brands and influencers for collaborations, and maintained media contact lists.

Coordinated trade shows and industry events, including logistics, booth setup, and collateral production.

Conducted market research and competitor analysis to identify trends and opportunities.

Monitored and analyzed key marketing metrics, such as website traffic, email open rates, and campaign ROI, to optimize marketing efforts and improve overall performance.

Marketing Coordinator

Churchill Management Group

Gathered and analyzed financial data for monthly market reports.

Conducted market research and analyzed consumer behavior to identify market trends and potential opportunities.
 
Wrote and edited e-mail news releases to clients and brokers.
 
Coordinated the collection of performance data for client service meetings.
 
Designed PowerPoint presentations and other promotional material.
 
Maintained company website and social media outlets with news updates.

Trained employees on the use of marketing databases.

Marketing Assistant

Sports Marketing Professional

As an experienced marketing communications professional, I have developed a keen understanding of the ever-evolving landscape of marketing. With a passion for creativity and a drive for results, I have successfully developed and executed strategic marketing campaigns that have driven growth and increased brand awareness for businesses in various industries.

Throughout my career, I have honed my skills in sports marketing, digital marketing and brand management. I have a proven track record of identifying new opportunities and developing creative solutions to meet business objectives. Additionally, I have extensive experience in managing cross-functional teams and collaborating with key stakeholders to ensure successful project outcomes.

My ability to stay ahead of the curve in the marketing world is rooted in my commitment to ongoing learning and professional development. I am constantly seeking out new strategies and technologies to enhance my skill set.

If you are seeking a results-driven marketing professional with a strong track record of success, I invite you to connect with me to learn more about how I can contribute to your team's growth and success.

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